What is Conversion Rate Optimization? Conversion rate optimization (CRO) is the systematic process of optimizing your site or landing page experience based on website visitor behaviour to increase the percentage of visitors to a website that converts into customers. The CRO process involves understanding how users journey through your site, what actions they take, and what’s […]

For many businesses, switching to a responsive website can be perceived as a significant investment that takes time, money and resources. But in a world of mobile and wearable web devices, companies which ignore responsive web design do so at their own risk. Here are ten reasons why you need to switch to a responsive website immediately.

Choosing the right CMS often calls for great amounts of research and discussions with vendors galore. Ignoring it can often cause you to pick up something haphazardly which either your business genuinely doesn’t need or is too costly to maintain.   Now, businesses connect with their customers through their various online touch-points. A stable content […]

Information Architecture is a web design and development technology that advocates the structuring and shaping of websites in such a way as to enable and enhance findability and usability. In simpler terms, information architecture is about organizing the often complex sets of information in a website into a comprehensible and ordered structure. As we set out to […]

What’s trending in the UAE? Website Builders! Bootstrapping a business entails certain challenges that you may not be able to overcome initially. These tools are meant for that special phase of yours. Without any professional help, you’ll be able to set up a simple website for your start-up. Here you’ll see a brief review of the […]

YouTube, the second largest search engine after Google, is the next best site that internet users visit for information. From hilarious cat videos to fascinating facts from around the globe and inspiring stories of our favourite idols, the list is endless. With a spike in digital trends and the growing importance of videography as a […]