Many thousands of start-ups and home-grown businesses get on to Facebook everyday in a bid to achieve their business goals. Here are 10 smart moves to get your business growing with Facebook. 1.      Start talking The number one rule of the game is to understand what your customer wants; what does your target audience care […]

Google Analytics is one of the most popular Web Analytics platforms to monitor website and mobile application traffic. According to BuildWith Trends data as on 2015 September, Google Analytics is being used in 59% of the total websites across the globe.We can understand its importance from the fact that the following web analytics platforms; Quantcast […]

Being known as the ‘Shopaholic’s Paradise’, Dubai is indeed the hotspot for some of the best buys. Let alone the shops that are seen in and around the city overflowing with buyers, the surge of shopping by Dubaians have also cast a record on the online shopping arena. Well, this article is not going to […]

It’s quite surprising to see how many companies across the Middle East still do not have proper customer service channels set up. Customer service, in the traditional sense, may be seen as needing a significant investment and is often considered out of reach by many smaller businesses. This, however, is no longer the case. When […]

Innovation from Google Adwords Google Adwords has introduced this innovation so that the advertiser gets every element of their campaign automated. Thus the adcopy is generated by Google Adwords based on the content of the advertiser’s website. The system also identifies the most opportune moment & then triggers the advert. Dynamic Search Ads (DSA) are […]

Until a few years, scales guaranteed profits. For sites like Yahoo, MSN & others in the Middle East, the reach was supposed to guarantee advertising revenue. But the situation is changing. The pace of change is faster in the West, but in Middle East change is gathering momentum.