Before learn how we can design and build effective sales pages, it’s important to understand what exactly a sales page is. A sales page is a webpage that is created for the sole purpose of selling a product. It could be your landing page, your home page or any page that tries to convert your […]
Continue readingHTTP Vs HTTPS : SEO Advantages Of Using HTTPS
Posted by GMI Research Team Posted in SEO
Google announced that moving your website from HTTP to HTTPS would give a small boost to your rankings. It is vital that you understand the difference between HTTP and HTTPS before you decide on your move.
Continue readingCONVERSION RATE OPTIMIZATION (CRO)
Posted by GMI Research Team Posted in Uncategorized
What is Conversion Rate Optimization? Conversion rate optimization (CRO) is the systematic process of optimizing your site or landing page experience based on website visitor behaviour to increase the percentage of visitors to a website that converts into customers. The CRO process involves understanding how users journey through your site, what actions they take, and what’s […]
Continue readingHISTORY OF GOOGLE ANALYTICS TRACKING CODE [2005 TO 2021]
Posted by GMI Research Team Posted in Analytics
This is a brief history of the Google Analytics Javascript Tracking Code from 2005 to 2021. Read on to find out how the Javascript code changed from urchin.js, ga.js, dc.js, and finally to gtag.js According to w3techs data, as of May 2021, 55% of all websites around the world use Google Analytics. We can understand its importance by looking […]
Continue reading10 REASONS TO SWITCH TO A RESPONSIVE WEBSITE IMMEDIATELY
Posted by GMI Research Team Posted in Uncategorized
For many businesses, switching to a responsive website can be perceived as a significant investment that takes time, money and resources. But in a world of mobile and wearable web devices, companies which ignore responsive web design do so at their own risk. Here are ten reasons why you need to switch to a responsive website immediately.
Continue readingTOP CONTENT MANAGEMENT SYSTEM (CMS) PLATFORMS IN THE UAE
Posted by GMI Research Team Posted in Uncategorized
Choosing the right CMS often calls for great amounts of research and discussions with vendors galore. Ignoring it can often cause you to pick up something haphazardly which either your business genuinely doesn’t need or is too costly to maintain. Now, businesses connect with their customers through their various online touch-points. A stable content […]
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