Social media has been flourishing in the Kingdom of Saudi Arabia. While the younger generation has been using social media for communication and information sharing, businesses have been using it for marketing. Social media has now found a place in the digital landscape of Saudi Arabia, and it is bound to capture more attention in […]
Continue reading4 CHALLENGES OF USING SOCIAL MEDIA DATA FOR ANALYTICS
Posted by GMI Research Team Posted in Uncategorized
Social media platforms have transformed how customers and brands connect and engage. In fact, it is considered one of the most disruptive technologies of the 21st century. Its ability to present customer sentiment and opinion as simple, measurable data has made social media a highly effective business development tool.
Continue readingAn Ultimate Guide to Google Analytics Heat Map / Inpage Analytics
Posted by GMI Research Team Posted in Analytics
A heatmap is a great tool for visualizing complex statistical data and understanding what users do on your website, including where they click, how far they scroll, where they spend most of their time, and what they look at or ignore. The ultimate way to measure how your users interact and use your website is […]
Continue readingA Complete Guide to Google Analytics 4 (GA4): Introduction to Migratio...
Posted by GMI Research Team Posted in Analytics
How will you track a user who visits your website first and then uses your mobile app to make a purchase? It’s not possible with Universal Analytics, but you can certainly do it with Google Analytics 4 (GA4). Google Analytics 4 is not an update to Universal Analytics, but rather a brand-new way of doing […]
Continue readingBUILDING YOUR WEBSITE ON DRUPAL. PROS AND CONS
Posted by GMI Research Team Posted in Uncategorized
When it comes to building an advanced website, Drupal takes precedence over WordPress and Joomla. Why? Ask any web developer, they’ll say Drupal is flexible, scalable and feature-rich but in the same breath, they say that the platform is a tad complex!
Continue readingSHOULD YOU THINK TWICE BEFORE IMPLEMENTING AMP?
Posted by GMI Research Team Posted in Uncategorized
What is AMP? AMP (or Accelerated Mobile Pages) is the brainchild of Google. An open-source HTML framework, developed in 2015, it was created to enable faster mobile browsing. Unlike the standard HTML page, AMP pages are scaled-down versions, created using a special coding language called AMP HTML. This ensures that your website no longer carries […]
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