Top 10 Ecommerce Companies in Dubai, UAE [2024 Tested]

Posted by GMI Blogger Posted in ecommerce

Dec 29 2023 at 8:25am

E-commerce companies in Dubai are raking in substantial profits today.

Businesses in every industry, not just retail but travel, entertainment and hospitality, are also tapping into e-commerce for growth.

An e-commerce company is a type of business that operates over the internet. They use websites and mobile applications to sell products and services.

This may involve physical items like clothes, digital products such as software or music, and even services like transportation, education, consultation, etc.

Unlike traditional retail stores, e-commerce businesses do not need a physical storefront.

Examples of e-commerce companies include online marketplaces like Amazon, ride-hailing apps like Uber, and food delivery platforms like UberEats.

This trend has led to a surge in the number of e-commerce websites in Dubai.

The UAE’s online shopping market is rapidly growing and is expected to hit a massive $17 billion by 2025. This growth can be attributed to a shift in consumer behavior, influenced by various factors.

The recent pandemic, the convenience of shopping from home, and high-speed connectivity have all played a part in triggering this shift.

A less discussed but equally important key driver is the high level of social media activity in the UAE.

With the user base expected to reach around 9.83 million by 2025, social media is set to play a crucial role in promoting e-commerce growth in the coming years.

This suggests that e-commerce is here to stay and will significantly influence the country’s economy, thanks to the government’s emphasis on economic diversification.

Reports suggest that the UAE’s digital economy is projected to grow more than threefold by 2031.

Top 10 E-commerce Websites in Dubai 2024

In this article, we will discuss the top 10 ecommerce websites in the UAE that people frequently use for shopping in 2024.

We have analyzed and listed both online marketplaces with a wide range of sellers and products, and online retail outlets.

1. Amazon. ae, a subsidiary of the world’s largest online retailer, Amazon, is a highly popular e-commerce company in Dubai.

Operating as an online marketplace, it boasts a catalog of over 30 million products from a healthy mix of local and international businesses, brands, resellers, and shops. has three fulfillment centers, three sort centers, eight delivery stations, and a wide network of small and medium businesses acting as Delivery Service Partners.

All this enables customers to conveniently shop for almost anything they need from the comfort of their homes.’s product range spans electronics, appliances, toys, groceries, fashion, books, and more.

In addition to products, it offers professional services such as home cleaning, car rental, AC cleaning, mobile repairs, pet grooming, car washing, and furniture assembly.

To enhance user convenience, the company provides both a website and an app for shopping, with the option to browse and shop in Arabic., which became operational in May 2019, is the result of Amazon’s acquisition of in 2017. It marks Amazon’s significant presence in Dubai.

With more than 200 million active customer accounts worldwide, Amazon stands tall as the largest internet retailer in terms of total revenue.

The company’s operations extend to several Middle Eastern countries, including Saudi Arabia, Qatar, Egypt, Jordan, Kuwait, Morocco, and Lebanon.

Key Information

Parent Company


Operational Since

May 2019

Shopping Platforms

Website and Mobile App

Language Options

English and Arabic



Product Range

Electronics, appliances, toys, groceries, fashion, books, and more

Professional Services

Home cleaning, car rental, AC cleaning, mobile repairs, pet grooming, car washing, and furniture assembly


Noon, a prominent eCommerce platform in the Middle East, was founded in 2016 by Mohamed Alabbar, the chairman of Emaar Properties, and the Public Investment Fund, the sovereign wealth fund of Saudi Arabia.

It started with an initial investment of $1 billion and has since grown to become one of the fastest-growing e-commerce companies in the UAE.

As a B2C online marketplace, serves customers in the UAE, KSA, and Egypt. The platform’s largest warehouse is located in Riyadh, Saudi Arabia.

Noon offers a wide variety of products and services, including fashion, electronics, beauty, home, and baby products.

It has developed several services to meet the diverse needs of its customers.

These include:

  • Noon Food – a food delivery marketplace

  • Noon Grocery – a grocery delivery service

  • Noon Daily – for daily grocery delivery

  • NowNow – for access to local stores and services

  • Noon Pay – a peer-to-peer payment system.

Noon supports businesses of all sizes by providing them with a platform to expand their operations online.

As a leading e-commerce website in the UAE, it boasts over 8 million products and 450,000 deals.

Its products are backed by an authenticity promise and a Noon warranty, ensuring customer satisfaction.

Noon prides itself on fast delivery, easy payment and return options, and 24-hour customer service.

Customers can pay using credit/debit cards or cash on delivery.

Key Information


Middle East (UAE, KSA, Egypt)




Mohamed Alabbar (Chairman of Emaar Properties)

Product Range

Fashion, electronics, beauty, home, and baby products


Noon Food, Noon Grocery, Noon Daily, NowNow, Noon Pay

Payment Options

Credit/Debit cards or cash on delivery


Established in 2011 by Faraz Khalid, Hisham Zarka, Hosam Arab, Louis Lebbos, and Muhammed Mekki, has grown to become a leading e-commerce website in the UAE and the number one fashion website in the Middle East.

Headquartered in Dubai, Namshi caters to a wide customer base.

The company is renowned for its extensive collection of apparel, footwear, fashion accessories, beauty products, and fragrances.

Featuring more than 1300 local and international brands, Namshi provides a diverse range of options for its customers.

It accepts several payment methods such as credit cards, PayPal, Apple Pay, and Cash on Delivery.

It also offers a ‘buy now, pay later’ option for its customers called Tamara.

In 2022, Namshi topped the UAE’s fashion market, generating over US$200 million in revenue.

Namshi’s influence extends beyond the UAE, with operations in Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, and Egypt.

The company is now a subsidiary of, which acquired it for $335.2 million.

Key Information

Parent Company




Faraz Khalid, Hisham Zarka, Hosam Arab, Louis Lebbos, and Muhammed Mekki

Product Range

Apparel, footwear, fashion accessories, beauty products, and fragrances

Payment Options

Credit cards, PayPal, Apple Pay, Cash on Delivery, and Tamara (‘buy now, pay later’ option)

Market Presence

UAE, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, and Egypt


Headquartered in Dubai, Ounass has been a beacon of luxury and style since its inception in 2016, thanks to its extensive collections from local and international designers.

It is the first ‘luxury e-commerce website’ launched by Al Tayer Group, a leading business group in the UAE.

Ounass brings high-end fashion brands from across the globe to the Middle East.

The company boasts an extensive product range that caters to various lifestyle needs. From fashion and beauty to homeware, the platform offers a plethora of choices.

It features an exquisite collection of Abayas, Dresses, Jumpsuits, Skirts, Pants, and Tops, reflecting the diverse fashion tastes of its clientele.

The platform proudly hosts over 600 luxury brands, offering customers a wide array of options to choose from.

Ounass provides a website, an app, and a personal shopping service.

The company extends its services to several countries in the Middle East, including Bahrain, UAE, Oman, Qatar, Kuwait, and Saudi Arabia.

One of Ounass’s standout features is its commitment to swift and efficient delivery.

It offers a 2-hour delivery service within Dubai, same-day delivery across the UAE, and express delivery to KSA, Kuwait, Oman, Bahrain, and Qatar, ensuring that customers receive their orders in a timely manner.

Today, Ounass stands as a testament to luxury and elegance, continually setting the bar high in the world of e-commerce.

Key Information

Parent Company

Al Tayer Group



Product Range

Fashion, beauty, homeware, Abayas, Dresses, Jumpsuits, Skirts, Pants, and Tops

Shopping Platforms

Website, App

Market Presence

Bahrain, UAE, Oman, Qatar, Kuwait, and Saudi Arabia

Delivery Time

2-hour delivery service within Dubai, same-day delivery across the UAE, and express delivery to KSA, Kuwait, Oman, Bahrain, and Qatar


Mumzworld is the largest online shopping site in the Middle East, exclusively designed for mothers, babies, and children.

Serving over 3.5 million mothers throughout the Middle East and North Africa, the company provides shipping to more than 20 countries.

Founded in 2011 by Mona Ataya and Leena Khalil, Mumzworld addresses the needs of mothers and children from pregnancy up to 12 years old.

Their catalogue features over 350,000 products from more than 6,500 local and global brands, covering everything from maternity wear to baby food, formula, diapers, bathtubs, and accessories.

Mumzworld is known for its competitive pricing and efficient delivery services.

Free delivery is offered for orders exceeding AED 100 across the UAE. Orders between AED 50 and AED 100 enjoy free delivery in Dubai and Sharjah, while a nominal fee of AED 15 is applied for the rest of the Emirates.

The company prioritizes a smooth shopping experience with hassle-free returns, flexible payment options, and swift delivery within 2-3 days.

In 2021, Mumzworld’s market position was further strengthened when the Tamer Group, a Saudi company, acquired a majority stake.

Key Information




Mona Ataya and Leena Khalil

Target Audience

Mothers and children (from pregnancy up to 12 years old)

Product Range

Maternity wear, baby food, formula, diapers, bathtubs, and accessories

Delivery Time

2-3 days

Market Presence

Middle East and North Africa, shipping to more than 20 countries


Founded in 1974, Jumbo Electronics has transitioned from a traditional brick-and-mortar store to a comprehensive OmniChannel Retailer in the UAE.

It provides a vast selection of electronics, including the latest mobile phones, laptops, TVs, home theaters, cameras, gaming gear, lifestyle products, accessories, and telecom services.

Through its user-friendly ecommerce website, Jumbo Electronics guarantees a seamless shopping experience for its customers.

The company has a robust network of retail stores and service centers across the Emirates and is expanding its footprint in Oman, Qatar, Bahrain, and Kuwait. It stands out for its customer-friendly policies.

For instance, orders above AED 200 are eligible for complimentary standard home delivery within designated areas, while orders below AED 200 incur a nominal delivery charge of AED 15 across the UAE.

The company also offers a one-stop checkout feature, providing the flexibility of product collection within 30 minutes or express delivery within four hours.

As a valued partner to esteemed brands like SONY and DYSON, Jumbo Electronics not only collaborates with them but also oversees the management of their stores throughout the UAE.

Going beyond mere sales, the company provides comprehensive after-sales services through Jumbo Serve.

Furthermore, Jumbo Electronics offers expert installation and smart home services through Jumbo UnwiredCrew.

Additional services such as Jumbo Salama and Jumbo Exchange are also available to enhance the overall shopping experience for customers.

Jumbo further extends its presence by operating DU franchise stores across the UAE.

Key Information



Product Range

Electronics and Home Appliances (Mobile phones, laptops, TVs, home theaters, cameras, gaming gear, lifestyle products, accessories, and telecom services)

Additional Services

Expert installation and smart home services through Jumbo UnwiredCrew, Jumbo Salama, Jumbo Exchange

Delivery Time

Product collection within 30 minutes or express delivery within four hours


Another popular ecommerce website in Dubai that people shop from almost daily is

Founded in 2012 by Jad Haidamous, it is targeted at beauty and skincare enthusiasts.

The platform offers a premium selection of skincare products catering to both men and women in the Middle East.

With over 100 brands, simplifies the shopping experience, allowing customers to effortlessly discover, compare, and choose skincare essentials.

The store is overseen by dermatologists and industry professionals, ensuring all products meet stringent health and quality standards. provides content in both English and Arabic and has an extensive reach.

The platform delivers its high-quality products across the GCC, covering the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman.

It offers free delivery across the UAE on orders above 100 AED.

For customers in Saudi Arabia, free delivery is available on orders above 100 SAR. Deliveries to Saudi Arabia are handled by Aramex and typically arrive within 1-3 days. also offers free delivery to Kuwait on orders above 20 KWD, to Qatar on orders above 200 QAR, to Bahrain on orders above 20 BHD, and to Oman on orders above 20 OMR.

Key Information




Jad Haidamous

Target Audience

Beauty and skincare enthusiasts

Product Range

English and Arabic

Market Presence

UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman

Delivery Time

1-3 days

8. Sharaf DG

Founded in 2005 by Nilesh Khalkho, Sharaf DG has evolved from a 15,000 sq ft electronics store in Dubai to a dominant e-commerce company in Dubai.

It has over 30 outlets in the UAE, Bahrain, Oman, and Egypt.

Sharaf DG is dedicated to providing a diverse range of products, including electronics, home appliances, fashion items, mobiles, beauty products, and fragrances.

It has built a strong online presence and is recognized as one of Dubai’s most reliable online marketplaces for electronic products.

With a catalog that boasts over 25,000 electronic products and accessories from well-known international brands, it has become a favorite destination for tech enthusiasts and consumers alike.

The company has an impressive user base of over 12.5 million and processes approximately 5 million orders monthly.

In 2022, Sharaf DG achieved the third position in the fiercely competitive electronics market in the United Arab Emirates, demonstrating its steadfast commitment to quality and customer satisfaction.

With a focus on customer convenience, Sharaf DG offers free delivery on orders of AED 200 and above.

Key Information




Nilesh Khalkho

Product Range

Electronics, home appliances, fashion items, mobiles, beauty products, and fragrances

Market Presence

UAE, Bahrain, Oman, and Egypt

9., a premier online shopping website in the UAE, has been a trusted source for a wide array of products since its inception in 2013.

As one of the region’s fastest-growing online stores, it offers everything from electronics and mobile phones to skincare and food products.

The platform was founded by Dikran Tchablakian, who also established CompuMe, a highly regarded IT retail megastore.

This background underscores’s commitment to providing a user-friendly shopping experience that ensures convenience for every customer. offers flexible payment methods such as Cash on Delivery and Credit Card Swipe on Delivery.

It also provides next-day free delivery across the Emirates for orders over AED 200, ensuring swift and cost-effective service for its valued customers.

The company stands by the authenticity of every product, assuring customers that each item is 100% genuine.

It also offers a generous 15-day return policy, giving customers the freedom to return products if needed, thereby enhancing trust and satisfaction.

Key Information




Dikran Tchablakian

Product Range

Electronics, mobile phones, skincare, and food products

Payment Options

Cash on Delivery and Credit Card Swipe on Delivery

Delivery Policies

Next-day free delivery across the Emirates for orders over AED 200

Return Policy

15-day return policy

10. Groupon offers daily deals and discounts on a wide array of products and services in the UAE.

By connecting customers with local businesses, it provides deals on activities, travel, goods, and more, making it a go-to platform for great discounts.

Groupon, an American e-commerce company, was established in 2008 by Andrew Mason, Eric Lefkofsky, and Brad Keywell, with its headquarters in Chicago.

It has since expanded its reach to 13 countries, including the UAE. stands out with its unique discount methods.

It offers coupons, cashback, and group deals, using a group discount approach to provide discounts of 50-90% on popular items and services.

This strategy has made it a popular choice for customers seeking value for their money.

The company provides substantial discounts on in-demand services like health, fitness, spa treatments, and accommodations in top hotels in Dubai and abroad.

Additionally, it offers guided tours in Dubai and Abu Dhabi, complete with convenient hotel transfers, making it a comprehensive platform for customers’ needs.

Key Information

Parent Company

Groupon (Headquartered in Chicago, USA



Product Range

Deals on health, fitness, spa treatments, accommodations in top hotels, guided tours in Dubai and Abu Dhabi

Market Presence

13 countries, including the UAE

How to Choose the Best eCommerce Company in the UAE?

Looking for the ultimate eCommerce company in the UAE feels like a treasure hunt, doesn’t it?

With countless options lining the digital shelves, it’s a quest to discover the perfect match.

How do you find the one that aligns with your needs, offers top-notch products, and ensures a seamless shopping experience?

Let’s explore some factors that can help you choose the right e-commerce company:

  • Understanding Delivery Terms and Returns: Understand the platform’s delivery policy, shipping costs, timelines, and tracking options. Look into the returns policy—review eligibility, return timeframes, and refund procedures.

  • Ensuring Mobile-Friendly Convenience: Check the platform’s mobile optimisation for seamless shopping on smartphones and tablets, ensuring convenience on the go.

  • Navigating User-Friendly Interfaces: Evaluate the platform’s ease of use—navigate through the site or app, considering search functions, filters, product pages, and a hassle-free checkout process.

  • Validating Brand Reputation and Trust: Research the platform’s reputation, awards, and customer testimonials. Measure the brand’s trustworthiness and industry recognition.

  • Securing Payment Methods and Privacy: Prioritize platforms offering secure payment options, from cash on delivery to various cards and mobile wallets. Verify the platform’s robust security measures for your financial data.

  • Assessing Product Range and Descriptions: Ensure the platform boasts a wide array of products aligned with your needs. Make informed choices by looking for detailed descriptions, high-quality images, and accurate pricing information.

  • Assessing Customer Service and Reviews: Review the platform’s customer support responsiveness. Consider online reviews to understand overall satisfaction with products, services, and customer assistance.

  • Seeking Localized Support and Language: For Arabic speakers, prioritize platforms with comprehensive Arabic language support—across product details, customer service, and checkout processes.

  • Exploring Additional Perks and Programs: Opt for platforms offering extra benefits, like loyalty programs, exclusive deals, and personalized recommendations, enhancing your shopping experience.


Ecommerce is here to stay, as people have experienced its convenience firsthand.

Whether you’re on the hunt for electronics, fashion, great deals, or baby products, there’s an ecommerce platform in Dubai tailored just for you.

The ecommerce industry in the UAE consists of marketplaces, online stores, and retailers.

As it continues to evolve, it’s certain that the current top 10 list will undergo changes.

However, the interesting part will be to see which of these companies will maintain their position and which new ones will emerge to reshape the list.

Global Media Insight has over 24 years of experience as a premier e-commerce web design and development company in Dubai. With a 120+ member expert team and 360-degree services, we have aided in optimizing user experience, driving traffic, and boosting conversions for renowned e-commerce brands in the UAE. GMI’s expertise in website development, content creation, and data analytics aligns perfectly with the needs of these thriving online marketplaces. Ready to elevate your e-commerce site in Dubai? Contact GMI today!

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