For sharing videos or advertising, there exists no other platform as rewarding as YouTube on the planet now. There has never been a website in the past decade that gives us opportunities to become popular overnight and make money online by just uploading videos.
Video marketing dominates the content marketing industry today. YouTube, the pioneer video sharing platform and the second largest search engine, experienced a 4.9% growth rate in 2021 according to SEMrush statistics. In 2022, the number of YouTube viewers was 210 million in the US alone! As videos continue to impress and engage customers, we are anticipating a huge rise in YouTube viewership in 2023 and beyond.
Features introduced by the platform of late such as Shorts, Live streaming, Chapters, Premieres, Community Tab, etc. continue to attract more content creators and consumers. As 2023 progresses, we will definitely see a rise in the number of YouTube users and subscribers, thanks to the content diversity it offers. Here, let us explore the YouTube user statistics for 2023 and try to gauge its current relevance.
Table of Content
Top 5 Most Viewed YouTube Channels
Top 5 Most Popular Videos on YouTube
YouTube Monthly Traffic by Country
YouTube Advertising Audience Profile
Interesting YouTube Statistics 2023
According to the latest Statista reports, over 2.6 billion people worldwide use YouTube per month.
India has the most YouTube users in 2023, estimated at 467 million.
Technically, YouTube is the second-largest search engine, after Google.
YouTube’s global advertising revenue in the third quarter of 2022 equals 7.07 billion U.S. dollars.
With 232 million subscribers, T-Series is the most subscribed YouTube channel globally
Ryan’s World channel generated the most revenue on YouTube in 2020 (29 million subscribers).
In 2021, YouTube Premium and YouTube Music together have more than 50 million subscribers around the world.
YouTube is the second most popular social media platform, after Instagram.
Every day, people watch over a billion hours of video and generate billions of views.
Most YouTube users fall in the age group of 15-35.
More than 70% of YouTube watch time comes from mobile devices.
The male-female ratio of YouTube viewers is 11:9.
The top genre watched by YouTube users is comedy (77% users).
In 2020, the biggest advertiser on YouTube was Apple Inc, having spent $237.15 million.
YouTube accounts for around 25% of global mobile traffic.
With 74% of adult users, YouTube is the most popular online platform in the US.
80% of parents in the US, with children aged 11 or under, say their child watches YouTube videos.
The percentage of OTT watchers consuming YouTube content is 94.5%.
16.4% of YouTube traffic comes from the US, 9.2% from India, and 4.8% from Japan.
An average YouTube visitor checks nearly nine pages per day.
In 2020, viewers spent 100 billion hours watching gaming content on YouTube.
72% of people used YouTube to consume fitness content in 2020.
YouTube is the most used social platform for research purposes among B2B decision-makers with 50.9% users.
YouTube has more than 51 million active channels.
There are more than a hundred local versions of YouTube in over 80 languages.
Of the top 100 searches on YouTube, 20% are related to music.
6% of Google’s ad revenues are created from YouTube.
YouTube Shorts generates more than 30 billion views per day.
The average length of a YouTube Short video is over 15 seconds.
YouTube is the second most popular platform for influencer marketing.
Here’s an infographic narrating the overall user statistics, mobile user statistics and user demographics of YouTube to help you make an intelligent decision.
Basic Facts About YouTube
YouTube has been a part of our lives since 2005, entertaining us with videos, ranging from web series to news, product reviews, music, movies, how-to videos, unboxing and vlogs, uploaded by individuals and organizations from various corners of the world.
In the year 2006, Google bought it from its founding fathers, Jawed Karim, Steve Chen and Chad Hurley for a whopping $1.65 billion.
Now, a decade and a half later, with 2.6 billion users, this video sharing site is the second most visited website after Google and holds a second position in Alexa’s global ranking of websites.
YouTube – The Second Most Popular Social Media Platform in 2023
When it comes to popularity, as a social media platform, YouTube ranks second and Instagram, first.
Check out the list of the most-used social networks in 2023.
Daily Active Users on YouTube
Daily active users mean the number of YouTube users on any given day. These figures help us know how many people access YouTube daily as part of their routine.
YouTube has over 122 million active users daily.
1 billion hours of content is watched across the world every day.
62% of YouTube users in the USA access the platform on a daily basis.
Every minute, more than 500 hours of new content is uploaded into YouTube.
On average, a visitor spends 14 minutes and 21 seconds on YouTube every day.
Monthly Active Users on YouTube
Monthly active users mean the number of YouTube users in a given month. Since only the logged-in users are counted, the actual figures can be higher.
YouTube has more than 2.6 billion monthly active users.
YouTube Premium and Music together have more than 50 million subscribers in the world.
More than ¼ of the world’s population uses YouTube every month.
Around half of the internet users around the world have access to YouTube.
YouTube Users by Year
YouTube continues to take the center stage as the main personal entertainment medium. YouTube users have been increasing by leaps and bounds since its launch, for reasons known and unknown. However, simply put, variety is the spice of life for consumers and YouTube rightly provides that. Take a look at the year-on-year YouTube user growth.
From 0.8 billion in 2012 to 2.6 billion in 2021, YouTube user growth has been tremendous in the last decade. A total of 1.8 billion new users were added to the YouTube user list.
YouTube content is currently viewed by more than 2.6 billion people.
YouTube User Engagement
User engagement on YouTube is reportedly high when compared to other websites like Facebook, Twitter and video streaming sites like Netflix. YouTube users consume over 1 billion hours of videos daily, which roughly equates to 5 billion videos. According to estimates, a user sticks to the platform for about 11 minutes and 24 seconds on average.
Looking at the frequency and volume of uploads, over 500 hours of video uploads happen every single minute on YouTube. This makes the platform a warehouse of videos with more than 5 billion videos shared so far. Every single visit that happens on YouTube is counted as 6.95 page views approximately.
YouTube is quite democratic in the sense that it offers its visitors the freedom to express their ‘likes’ and ‘dislikes’ for videos uploaded. The video that has garnered the most number of ‘likes’ so far is “Despacito” while “YouTube Rewind 2018: Everyone Controls Rewind” bags the credit of being the most-disliked video ever on the platform.
By the way, “Me at the zoo” was the first video that appeared on YouTube and it was uploaded in 2005.
YouTube is home to all types of content. From tech news to entertainment and housekeeping ideas– you can find them all on YouTube. As a result, the user demographics of YouTube is diverse. Let’s break down the user demographics by age and gender to get a better idea of its popularity.
YouTube Gender Demographics
Considering the gender of the users, YouTube is more popular with men than women. Male users amount for 53.9% of the YouTube viewing population, while female users account for only 46.1% of visitors.
YouTube Age Demographics
95% of users among Gen Z and Millenials (aged 18-29) watch YouTube, making them the largest consumers of YouTube content among all age groups. The 30-49 age group make the second largest group of YouTube viewers. 91% of users in this age group love watching YouTube. The age group of 50-64 comes in third with 83% of users followed by the 65+ age group with 49%.
YouTube Users by Country
With local versions available in over 100 countries and 80 different language options to choose from, YouTube is the number one video-sharing platform in the world with more than 95% of the internet population using it.
Now, while looking at the number of YouTube users by country, it is evident that India tops the list. According to the latest statistics, India has the largest YouTube user population, with 467 million active users.
With 246 million users, the USA has the next largest user base for the platform. The other three countries that found a place in the 2023 top 10 list are Brazil (third), Indonesia (fourth), and Mexico (fifth) with 142, 139 and 81.8 million users respectively. Japan comes in sixth place with more than 78 million users. Pakistan has the seventh rank with 71.7 million users, followed by Germany (eighth) with 70.9 million users. Vietnam holds ninth place and Turkey tenth place with 63.0 million and 57.9 million users respectively.
While looking at the top-performing countries, you can easily identify global diversity. All these countries saw a massive increase in users since 2013. Considering the gender of YouTube users, 53.9% of users in 2023 are males while females constitute only 46.1%.
Users (Data as of January 2023)
It’s no secret that YouTube has long been a haven for both content creators and binge watchers. With more and more people discovering its potential for earning money and entertainment, today, in 2023, YouTube usage is higher than ever in the world.
Here’s the global YouTube penetration statistics for 2023. The UAE has the highest YouTube penetration rate in 2023, with 98.7% of the population using it. Netherlands and Norway come in second and third place with 92.7% and 92.1% respectively. The UK is very close behind with 91.9 % penetration rate followed by South Korea (91.6%), Israel (91.3%), Hong Kong (91.3%).
United Arab Emirates
Mobile YouTube Statistics
YouTube has become one of the most favorite platforms for watching interesting videos on the go. Almost every mobile phone (and browser) has got a YouTube application to keep their users engaged. Today, more than 70% of users access YouTube on their mobile devices. This is facilitated by the YouTube app, which, as of Dec 2018, has been installed on over 5 billion Android devices.
There are more than 1 billion mobile YouTube views happening every day and an average mobile YouTube viewing session spans more than 45 mins.
Top 10 YouTube Channels Revenue
YouTube offers a share of its advertising revenue to its content creators (or YouTubers). So, if you have interesting YouTube video ideas, know how to wield camera, and use YouTube video editing software, it is pretty easy to make money online with YouTube. There are hundreds of thousands of professional YouTubers today, earning a decent income from their channels. Here, we look at the top ten highest-grossing YouTube channels of 2020. (2023 data is not available, we will update it as soon as we get it).
Rhett and Link
Top 5 YouTube Channels
There are hundreds of thousands of YouTube channels created by both individuals and brands. Based on their subscriber following, the channel that comes first is T-Series (235 Million). YouTube Movies secures the second place with 162 Million subscribers, followed by Cocomelon with 153 Million subscribers. Set India takes the fourth position amassing 151 Million subscribers and Music channel, the fifth with 118 Million subscribers.
Cocomelon – Nursery Rhymes
Top 5 Most Subscribed YouTubers
With 132 Million subscribers, MrBeast is the most-subscribed YouTuber in 2023. His channel deals with challenges, stuts and charities. The Swedish-born Felix Arvid Ulf Kjellberg, popularly known as PewDiePie in the YouTube world, is the second most subscribed YouTuber with 111 Millionn subscribers. Felix started out by streaming Live video games as he played them and giving humorous and relatable commentary. He expanded his content range, over the years, to include vlogs, reaction videos, etc. The third position is occupied by Like Nastya. The 8-year-old Russian-American YouTuber is now a star among kids with her content, which includes songs, educational videos, unboxings, vlogs, and roleplays. She has 104 Million subscribers today. The Canadian singer Justin Bieber takes fourth place with 70.9 Million subscribers. An internationally acclaimed pop musician, Bieber has managed to gain a huge fan following since 2007. In the fifth position with 56.1 Million subscribers is Christopher Comstock. He is known in the YouTube community as Marshmello. He is an American DJ and music producer who has certified platinum hit songs and has been featured on the Billboard Music Charts. Both Justin Bieber and Marshmello gained top spots by sharing music videos through their channels.
Top 5 Most Viewed YouTube Channels Based on Monthly Views
As usual, music videos and kids’ content dominate the charts in terms of views. According to the most recent data available for 2022, Wiz Khalifa’s Music channel ranks first in terms of monthly views, with 5.99 billion. Wow Kidz comes in second place with 5.02 billion views. T-Series, which is the biggest channel on YouTube, takes the third spot with 2.72 billion views. Cocomelon – Nursery Rhymes and SET India takes the 4th and 5th positions with 2.42 billion and 2.33 billion views respectively.
Wiz Khalifa’s Music
Cocomelon – Nursery Rhymes
Most Viewed YouTube Videos As of February 2023
With the Children’s favourite youtube channels dominating the charts, it is no surprise that “Baby Shark” reigns top as the most popular video. It has alone accumulated a whopping 12 billion views. The Spanish Latin-Pop music video “Despacito” by the Puerto Rican Singer Luis Fonsi comes second with 8 billion views. The third place is again occupied by a children’s hit “Johny Johny Yes Papa” by the channel LooLoo Kids – Nursery Rhymes and Children’s Songs, with a viewership of 6.6 billion. Maintaining its position among the top hits since 2017, Ed Sheeran’s “Shape of You” comes fourth with 5.9 billion views. In fifth place is the heartfelt tribute music video, “See you Again” for the late actor Paul Walker made by the rapper Wiz Khalifa and musician Charlie Puth (5.7 billion views).
Baby Shark Dance
Johny Johny Yes Papa
Shape of You
See You Again
YouTube Monthly Traffic by Country
Although India has the highest YouTube User population, the most monthly traffic volume to the website YouTube.com is generated by Users in the United States with 11.7 billion visits. South Korea gains the second highest position with 8.25 billion visits, while India is in the third position with 4.2 billion visits per month. Brazil is in the fourth position with 3.6 Billion visits to the site monthly.
YouTube Advertising Audience Profile 2023
By analyzing the Advertising audience profiles, we can see that the highest percentage of users are in the age group 25-34 in both Male (11.90%) and Female (8.80%) categories. The lowest percentage of male users are in the elderly category of 65+ (4.20%), but the lowest percentage of female users are in the age group of 55-64 (4.40%).
Now, coming back to the question…should you be using YouTube to market your business? Of course, it’s an emphatic yes! When studies say that 95% of internet users watch YouTube, you’re missing out on incredible opportunities if you don’t include video marketing in your digital marketing mix.
Recent research also reveals that YouTube has compelled 6 out of 10 people to give up TV shows, it’s time to jump on the YouTube wagon. Build your video marketing strategy with us. Video production and YouTube advertising are two of our fortes and we’ve been offering these niche services ever since we discovered their enormous potential for business growth. As a digital marketing agency operating in Dubai for more than 21 years, we can assure you that YouTube can help your brand build a solid presence online. If you need help with anything related to YouTube, let us know. Not only for YouTube, but you can also seek our assistance in areas such as web design services, SEO services, web development, ecommerce web development and analytics.
Disclaimer: GMI acknowledges that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented on this infographic. The information represented is based on information researched from various sources on the internet. We are not liable for any errors, financial loss, or damages of any kind that may result from the use of, or reliance on, the information herein.
Frequently Asked Questions
1. How many YouTube users are there in the world?
YouTube has been accelerating in growth as the number-one video-sharing platform, with more than 2.6 Billion active users. No other platforms have come close to achieving such a large audience through a video-sharing service.
2. How many YouTube Channels are there today?
Taking advantage of the exposure to a global audience and a free unlimited cloud storage option, YouTube hosts over 51 Million Channels from people all over the world.
3. How many videos are on YouTube?
YouTube has hosted over 694 hours of video spread across 800 million videos. These videos are shown among the 37 million channels on this platform.
4. Which YouTube Channel has the most subscribers in 2023?
T-Series is the most subscribed YouTube Channel as of 2023 with 235 million subscribers. A film production company and music record label, T-Series posts Bollywood songs and movie trailers on their channel.
5. Which is the most subscribed YouTube individual in 2023?
MrBeast is the most-subscribed YouTuber in the whole world as of 2023. He has a whopping 132 Million subscribers on his channel.
6. Which is the longest video on YouTube?
The longest YouTube video which totals 571 hours, 1 minute and 41 seconds has been created by Jonathan Harchick. It consists of a slide show that shows photographs of Harchik’s trip to Chile.
7. How many people use YouTube daily?
Over 122 million people access YouTube on a daily basis.
8. How many YouTube channels are there in India?
There are more than 40,000 YouTube channels in India.
9. How many YouTube users are there in India?
There are 467 million YouTube users in India.
10. Who was the first YouTuber?
Jawed Karim, also the co-founder of YouTube, was the first person to post on the channel. It was an 18 second video called ‘Me at the Zoo.