YOUTUBE STATISTICS 2024 (DEMOGRAPHICS, USERS BY COUNTRY & MORE )

Posted by GMI Blogger Posted in infographics

Feb 1 2024 at 1:33am

For sharing videos or advertising, there exists no other platform as rewarding as YouTube on the planet now.

There has never been a website in the past decade that gives us opportunities to become popular overnight and make money online by just uploading videos.

Video marketing dominates the content marketing industry today.

YouTube, the pioneer video sharing platform and the second largest search engine, experienced a 4.9% growth rate in 2021 according to SEMrush statistics.

In 2022, the number of YouTube viewers was 210 million in the US alone!

As videos continue to impress and engage customers, we are anticipating a huge rise in YouTube viewership in 2024 and beyond. 

Features introduced by the platform of late such as Shorts, Live streaming, Chapters, Premieres, Community Tab, etc. continue to attract more content creators and consumers.

YouTube’s global users are expected to reach 2.85 billion by 2025, thanks to the content diversity it offers.

Here, let us explore the YouTube user statistics for 2024 and try to gauge its current relevance. 

Table of Content

YouTube Overview

Website URL

https://www.youtube.com/

Founded

February 14, 2005 (18 Years Ago)

Founders

Jawed Karim, Chad Hurley, Steve Chen

Headquarters

San Bruno, California, United States

Users

2.70 Billion (As of February 2024)

Products

YouTube Kids, YouTube Music, YouTube Premium, YouTube Shots, YouTube TV

First Video Uploaded

23rd April 2005

Interesting YouTube Statistics 2024

  • According to the research done by GMI Team, over 2.70 billion people worldwide use YouTube per month.

  • In 2024, India holds the title of the most YouTube users, estimated at 462 Million.

  • Technically, YouTube is the second-largest search engine, after Google.

  • More than 122 million people access YouTube on a daily basis through its website and mobile apps.

  • YouTube’s global ad revenue for Q3 2023 stands at $7.95 billion.

  • With 258 million subscribers, T-Series is the most subscribed YouTube channel globally as of February 2024.

  • Ryan’s World channel generated the most revenue on YouTube in 2020 (29 million subscribers).

  • YouTube Premium and YouTube Music together have more than 80 million subscribers around the world.

  • YouTube is the second most popular social media platform, after Instagram.

  • Every day, people watch over a billion hours of video and generate billions of views.

  • 54.4% of YouTube users are male.

  • 45.6% of YouTube users are female.

  • Most YouTube users fall in the age group of 25-34.

  • Music, entertainment, and education are the most frequently watched genres on YouTube.

  • In 2020, the biggest advertiser on YouTube was Apple Inc, having spent $237.15 million.

  • YouTube accounts for around 25% of global mobile traffic.

  • The percentage of OTT watchers consuming YouTube content is 94.5%

  • 16.4% of YouTube traffic comes from the US, 9.2% from India, and 4.8% from Japan. 

  • An average YouTube visitor checks nearly nine pages per day. 

  • The average daily time spent on youtube is 19 minutes.

  • YouTube is the most used social platform for research purposes among B2B decision-makers with 50.9% users.

  • There are more than a hundred local versions of YouTube in over 80 languages. 

  • Of the top 100 searches on YouTube, 20% are related to music. 

  • 6% of Google’s ad revenues are created from YouTube. 

  • YouTube Shorts generates more than 70 billion views per day in 2023.

  • The average length of a YouTube Short video is over 15 seconds.

  • YouTube is the second most popular platform for influencer marketing.

  • The most popular languages used on YouTube are English and Spanish.

  • It has been observed that as of the third quarter of 2020, about 62 percent of YouTube users in the US access the platform daily. 

  • Me at the Zoo”, the first YouTube video was uploaded on April 23, 2005. 

  • YouTube uploaded 720,000 hours of new video every day.

  • Jimmy Donaldson AKA Mr. Beast is the highest-earning YouTuber who earned $54 million in 2023

  • In November 2022, YouTube saw around 71.66 Billion mobile visits and over 8 Billion visits from desktop users.

  • As of October 2023, approximately 98.7% of UAE population uses YouTube, making it the country with the world’s highest YouTube penetration rate.

  • According to Social Blade, there are around 62 Million Youtube creators.

YouTube Users Statistics 2024 [Infographics]

Here’s an infographic narrating the overall user statistics, mobile user statistics and user demographics of YouTube to help you make an intelligent decision.

Basic Facts About YouTube 

YouTube has been a part of our lives since 2005, entertaining us with videos, ranging from web series to news, product reviews, music, movies, how-to videos, unboxing and vlogs, uploaded by individuals and organizations from various corners of the world.

In the year 2006, Google bought it from its founding fathers, Jawed Karim, Steve Chen and Chad Hurley for a whopping $1.65 billion.

Now, a decade and a half later, with 2.70 billion users, this video sharing site is the second most visited website after Google and holds a second position in Alexa’s global ranking of websites.

The Second Most Popular Social Media Platform

According to recent data, YouTube remains the number two social media platform worldwide, with Facebook holding the top spot.

Check out the list of the most-used social networks worldwide as of 2024.

Platform

Users

Facebook

3.04 Billion

YouTube

2.70 Billion

WhatsApp

2.00 Billion

Instagram

2.00 Billion

TikTok

1.56 Billion

Wechat

1.33 Billion

FB Messenger

979 Million

Telegram

800 Million

Douyin

752 Million

Snapchat

750 Million

Kuaishou

685 Million

X / Twitter

619 Million

Weibo

605 Million

QQ

558 Million

Pinterest

482 Million

YouTube Users Statistics 2024

Over the years, YouTube has grown and gained a big number of users.

We have prepared a few important statistics about YouTube users to help you better understand its audience.

Daily Active Users on YouTube

Daily active users mean the number of YouTube users on any given day.

These figures help us know how many people access YouTube daily as part of their routine.

  • YouTube has over 122 million active users daily.

  • 1 billion hours of content is watched across the world every day.

  • 62% of YouTube users in the USA access the platform on a daily basis.

Monthly Active Users on YouTube

Monthly active users mean the number of YouTube users in a given month. Since only the logged-in users are counted, the actual figures can be higher.

  • YouTube has more than 2.70 billion monthly active users as of 2024.

  • YouTube Premium and Music together have more than 80 million subscribers in the world.

  • More than ¼ of the world’s population uses YouTube every month.

  • Around half of the internet users around the world have access to YouTube.

YouTube Users by Year

YouTube continues to take the center stage as the main personal entertainment medium.

YouTube users have been increasing by leaps and bounds since its launch, for reasons known and unknown.

However, simply put, variety is the spice of life for consumers and YouTube rightly provides that. Take a look at the year-on-year YouTube user growth.

Year

YouTube Users

Year % Changes

2024

2.70 Billion

0.74%

2023

2.68 Billion

3.80%

2022

2.60 Billion

4.00%

2021

2.50 Billion

8.70%

2020

2.30 Billion

15.00%

2019

2.00 Billion

11.10%

2018

1.80 Billion

20.00%

2017

1.50 Billion

7.10%

2016

1.40 Billion

16.70%

2015

1.20 Billion

9.10%

2014

1.10 Billion

10.00%

2013

1.00 Billion

25.00%

2012

0.80 Billion

0%

  • From 0.8 billion in 2012 to 2.70 billion in 2024, YouTube user growth has been tremendous in the last decade. A total of 1.9 billion new users were added to the YouTube user list.

  • YouTube content is currently viewed by more than 2.70 billion people.

YouTube Users Engagement

User engagement on YouTube is reportedly high when compared to other websites like Facebook, Twitter and video streaming sites like Netflix.

YouTube users consume over 1 billion hours of videos daily, which roughly equates to 5 billion videos.

According to estimates, a user sticks to the platform for about 19 minutes on average.

Looking at the frequency and volume of uploads, over 500 hours of video uploads happen every single minute on YouTube.

This makes the platform a warehouse of videos with more than 5 billion videos shared so far.

Every single visit that happens on YouTube is counted as 6.95 page views approximately.

YouTube is quite democratic in the sense that it offers its visitors the freedom to express their ‘likes’ and ‘dislikes’ for videos uploaded.

The video that has garnered the most number of ‘likes’ so far is “Despacito” while “YouTube Rewind 2018:

Everyone Controls Rewind” bags the credit of being the most-disliked video ever on the platform.

By the way, “Me at the zoo” was the first video that appeared on YouTube and it was uploaded in 2005.

YouTube Users by Country

With local versions available in over 100 countries and 80 different language options to choose from, YouTube is the number one video-sharing platform in the world with more than 95% of the internet population using it.

Now, while looking at the number of YouTube users by country, it is evident that India tops the list.

According to the latest statista report, India has the largest YouTube user population, with 462 million active users.

With 239 million users, the USA has the next largest user base for the platform.

The other three countries that found a place in the top 10 list are Brazil (third), Indonesia (fourth), and Mexico (fifth) with 144, 139 and 83.1 million users respectively.

Japan comes in sixth place with 78.6 million users.

Pakistan has the seventh rank with 71.7 million users, followed by Germany (eighth) with 67.8 million users.

Vietnam holds ninth place and Philippines tenth place with 63.0 million and 58.1 million users respectively.

While looking at the top-performing countries, you can easily identify global diversity.

All these countries saw a massive increase in users since 2013.

Considering the gender of YouTube users, 54.4% of users in 2023 are males while females constitute only 45.6%.

Country

YouTube Users

India

462 Million

USA

239 Million

Brazil

144 Million

Indonesia

139 Million

Mexico

83.1 Million

Japan

78.6 Million

Pakistan

71.7 Million

Germany

67.8 Million

Vietnam

63.0 Million

Philippines

58.1 Million

YouTube Views by Country

When it comes to views, the story is quite different.

The US leads the chart of the top 10 countries with the highest YouTube views, with 916 billion views per month.

This equates to an average of 2,726 views per person. India takes the second position with a share of 503 billion views per month.

However, when considering the size of its population, the per capita views are merely 354.

The UK secures the third spot with 391 billion views, which translates to an impressive 5,750 views per person.

The remaining countries on the list, in order of their views, are Brazil, Thailand, Russia, South Korea, Spain, Japan, and Canada.

Country

Views (in Billion)

Population (in Billion)

Approximate Views/Population

USA

916

0.336

2726

India

503

1.420

354

UK

391

0.068

5750

Brazil

274

0.217

1263

Thailand

207

0.070

2957

Russia

207

0.146

1418

South Korea

204

0.051

4000

Spain

169

0.046

3674

Japan

159

0.125

1272

Canada

158

0.038

4158

YouTube Users by Region

YouTube is one of the free entertainment platforms available today.

Millions of people across the world use it to watch videos, create content, and earn money.

Each country has its own popular YouTube channels that keep their people glued to the platform.

The region with the highest number of YouTube users is South Asia, with 580.1 million users, followed by Southeast Asia with 332.6 million users, and North America with 279.1 million users.

South America and Western Europe are also among the top five regions, with 262 million and 162.6 million YouTube users, respectively.

Find other regions and their corresponding YouTube users in the table below.

Region

YouTube Users

Southern Asia

580.1 Million

Southeastern Asia

332.6 Million

Northern America

279.1 Million

Southern America

262.0 Million

Western Europe

162.6 Million

Eastern Asia

151.3 Million

Western Asia

150.7 Million

Southern Europe

111.3 Million

Central America

106.6 Million

Northern Africa

97.1 Million

Eastern Europe

91.8 Million

Northern Europe

89.0 Million

Western Africa

42.2 Million

Southern Africa

25.8 Million

Oceania

25.5 Million

Carribean

9.6 Million

Eastern Africa

9.4 Million

Youtube Views by Region

Now, let’s look at the popularity and appeal of YouTube in different regions.

Here, population can interfere with the view count. Out of the six regions, Asia-Pacific stands out as the largest consumer of YouTube content, accounting for 30% of the total views.

Europe and North America follow closely, with both regions holding an equal share of 27% views.

South America, on the other hand, represents only 10% of all views.

Meanwhile, the MENA region (Middle East and North Africa) and Oceania (Australia and New Zealand) contribute a mere 5% and 2% of the views, respectively.

Region

Views (Percentage)

Asia/Pacific

30%

Europe

27%

North America

27%

South America

10%

MENA

5%

Oceania

2%

YouTube Demographics

YouTube is home to all types of content. From tech news to entertainment and housekeeping ideas– you can find them all on YouTube.

As a result, the user demographics of YouTube is diverse. Let’s break down the user demographics by age and gender to get a better idea of its popularity. 

YouTube Gender Demographics

Considering the gender of the users, YouTube is more popular with men than women.

Male users amount for 54.4% of the YouTube viewing population, while female users account for only 45.6% of visitors.

YouTube Age Demographics

There’s a YouTube video for literally everyone, regardless of their age.

When we break down YouTube viewership by age groups, we find that as of October 2023, a vast majority (85%) of YouTube users fall between the ages of 18 and 65+.

However, that doesn’t mean other generations don’t use the platform.

According to a survey by Pew Research, nearly 90% of teens use YouTube.

Taking a closer look at these groups, we see that the 25-34 age group is actually the biggest consumer of YouTube content, accounting for 21.30%, followed closely by the 35-44 age group (17.50%) and the 18-24 age group (15.50%).

Age

Percentage

18-24

15.50%

25-34

21.30%

35-44

17.50%

45-54

12.50%

55-64

9.20%

65+

9.20%

Now, let’s examine YouTube users by generation (in the US).

According to eMarketer Insider Intelligence, 25.1% of YouTube users in the US fall into the Gen Z category (born between 1997 and 2012).

Millennials (users born between 1981 and 1996) make up 25.5%, while 19.9% belong to Gen X (those born in the 1965-1980 age bracket).

Additionally, 15% of YouTube users are Baby Boomers (born between 1946 and 1964).

Generation

Share of US YouTube Users

Gen Z (1997-2012)

25.10%

Millennials (1981-1996)

25.50%

Gen X (1965-1980)

19.90%

Baby Boomers (1946-1964)

15.00%

Other

14.50%

YouTube Influencer Audiences

Content creators who are popular on YouTube are called YouTube influencers.

YouTube is the second most sought-after platform for influencer marketing, after Instagram.

YouTube influencers collaborate with businesses to showcase products or services to their dedicated followers, acting as trusted brand ambassadors.

They are found globally, each having a unique fan base.

Let’s explore some statistics about YouTube Influencer Audiences in the UAE.

Age Distribution of YouTube Influencer Audiences in the UAE

Age Group

Percentage

Under 18

8.81%

19-25

25.66%

26-32

31.92%

33-39

16.73%

As of June 2023, the largest age group among the YouTube influencer audience in the UAE is 26 to 32-year-olds, accounting for 31.92% of the total audience.

This is followed by the 19 to 25-year-olds, who make up 25.66% of the audience.

The 33 to 39-year-olds represent 16.73%, while those under 18 constitute 8.81% of the audience.

Now, let’s look at the gender distribution of YouTube influencer audiences in the UAE.

Gender Distribution of YouTube Influencer Audiences in the UAE

Gender

Percentage

Male

59.00%

Female

40.92%

In terms of gender distribution, as of June 2023, the audience of YouTube influencers in the UAE is predominantly male, comprising approximately 59% of the total audience.

On the other hand, female audiences account for around 40.92%.

YouTube Penetration

It’s no secret that YouTube has long been a haven for both content creators and binge watchers.

With more and more people discovering its potential for earning money and entertainment, today, in 2024, YouTube usage is higher than ever in the world.

Here’s the global YouTube penetration statistics as of January 2024.

The United Arab Emirates has the highest YouTube penetration rate, with 98.7% of the population using it.

Israel and Netherlands come in second and third place with 92.7% and 91.1% respectively.

The United Kingdom is very close behind with 90.9% penetration rate followed by Saudi Arabia (90.8%), Norway (90.4%), South Korea (89.6%).

Rank

Country

YouTube Penetration

#1

United Arab Emirates

98.7%

#2

Israel

92.7%

#3

Netherlands

91.1%

#4

United Kingdom

90.9%

#5

Saudi Arabia

90.8%

#6

Norway

90.4%

#7

South Korea

89.6%

#8

Ireland

89.5%

#9

Spain

89.1%

#10

Hong Kong

89.1%

YouTube Video Statistics 2024

  • It is estimated that more than 500 hours worth of new content is uploaded to YouTube every minute.

  • More than 720,000 hours of video are uploaded to YouTube every day.

  • On average, a user spends 19 minutes on YouTube every day.

  • In total, almost 5 billion videos are watched by users on YouTube every single day.

  • According to Statista, the average length of a YouTube video is around 11.7 minutes.

  • Among all the categories on the video platform, music video content was found to have the shortest video length, with an average duration of 6.8 minutes per video.

  • It is calculated that there are at least 800 million videos on YouTube, and if not, possibly many more than that.

YouTube Device Statistics

  • Nearly 90% of all user visits as of November 2022 came from mobile and smartphone devices worldwide.

  • Desktop computers accounted for 10.5 percent of global traffic to YouTube.com as of November 2022.

  • Almost 70% of the users in the US access YouTube through their smartphones.

  • The YouTube mobile app had over 10 billion downloads on the Google Play store as of May 2023.

YouTube Channel Statistics

It’s difficult to keep up with all the new YouTube channels that appear every other hour.

To offer you a clearer view, below are some major statistics about some popular YouTube channels in 2023.

Top 10 YouTube Channels Revenue

YouTube offers a share of its advertising revenue to its content creators (or YouTubers).

So, if you have interesting YouTube video ideas, know how to wield camera, and use YouTube video editing software, it is pretty easy to make money online with YouTube.

There are hundreds of thousands of professional YouTubers today, earning a decent income from their channels.

Here, we look at the top ten highest-grossing YouTube channels of 2020. (2023 data is not available, we will update it as soon as we get it).

No.

Channels

Revenue (2020)

#1

Ryan’s World

$29.5 Million

#2

Mr Beast

$24 Million

#3

Dude Perfect

$23 Million

#4

Rhett and Link

$20 Million

#5

Markiplier

$19.5 Million

#6

Preston

$19 Million

#7

Like Nastya

$18.5 Million

#8

Blippi

$17 Million

#9

David Dobrik

$15.5 Million

#10

Jeffree Star

$15 Million

Top 5 YouTube Channels

The popularity of a YouTube channel can be based on two factors: the number of subscribers it has acquired and the total views it has generated for its videos.

Based on the subscriber count, the leading channel as of February 2024 is T-Series, an Indian music record label and film production company.

T-Series boasts 259 million subscribers and 245.5 billion views on YouTube.

Second in line is MrBeast with 237 million subscribers and 42.25 billion views.

Owned by Jimmy Donaldson, MrBeast is known for featuring daring and extravagant stunt videos.

The third most subscribed channel is Cocomelon – Nursery Rhymes with 171 million, which offers nursery rhymes and children’s songs.

SET India comes fourth with 168 million subscribers and 158.01 billion views, followed by Kids Diana Show with 119 million subscribers and 99.63 billion views.

You can find the other leading YouTube channels below.

Channels

Subscribers

Views

Channel Created

T-Series

259 Million

245.5 Billion

Mar 13, 2006

Mr Beast

237 Million

42.25 Billion

Feb 20, 2012

Cocomelon – Nursery Rhymes

171 Million

175.65 Billion

Sep 2, 2006

SET India

168 Million

158.01 Billion

Sep 21, 2006

Kids Diana Show

119 Million

99.63 Billion

May 12, 2015

LikeNastya

112 Million

97.20 Billion

Dec 6, 2016

PewDiePie

111 Million

29.22 Billion

Apr 29, 2010

Vlad and Niki

109 Million

84.36 Billion

Apr 23, 2018

Top 10 Youtube Channels Made for Kids (As of February 2024)

When it comes to children’s entertainment, YouTube has replaced many TV shows and cartoon channels.

With a plethora of YouTube channels dedicated to kids, ranging from rhymes to games and fun, it’s fascinating to see which ones have gained the most popularity.

Here, we present our research findings on the top 10 YouTube channels made for kids as of February 2024, based on subscriber count.

Cocomelon – Nursery Rhymes tops the list with a whopping 171.0 million subscribers, followed by Kids Diana Show with 118.0 million subscribers.

Like Nastya comes in third with 112.0 million subscribers.

Vlad and Niki secures the fourth place with 109.0 million subscribers.

Pinkfong Baby Shark – Kids’ Songs & Stories has 72.5 million subscribers, securing the fifth place.

Check out the table for the full list of the top 10 channels.

Channels

Subscribers

Cocomelon – Nursery Rhymes

171 Million

Kids Diana Show

118 Million

Like Nastya

112 Million

Vlad and Niki

109 Million

Pinkfong Baby Shark – Kids’ Songs & Stories

72.5 Million

ChuChu TV Nursery Rhymes & Kids Songs

69.8 Million

El Reino Infantil

62.4 Million

Infobells – Hindi

59.2 Million

LooLoo Kids – Nursery Rhymes and Children’s Songs

56 Million

Toys and Colors

51.1 Million

Top 5 Most Subscribed YouTubers

With 237 Million subscribers, MrBeast is the most-subscribed YouTuber in 2024. His channel deals with challenges, stunts, and charities.

The second position is occupied by Like Nastya. The 8-year-old Russian-American YouTuber is now a star among kids with her content, which includes songs, educational videos, unboxings, vlogs, and roleplays. She has 112 Million subscribers today. 

The Swedish-born Felix Arvid Ulf Kjellberg, popularly known as PewDiePie in the YouTube world, is the third most subscribed YouTuber with 111 Million subscribers.

Felix started out by streaming Live video games as he played them and giving humorous and relatable commentary. He expanded his content range, over the years, to include vlogs, reaction videos, etc. 

The Canadian singer Justin Bieber takes fourth place with 72.5 Million subscribers. An internationally acclaimed pop musician, Bieber has managed to gain a huge fan following since 2007. 

In the fifth position with 56.8 Million subscribers is Christopher Comstock. He is known in the YouTube community as Marshmello.

He is an American DJ and music producer who has certified platinum hit songs and has been featured on the Billboard Music Charts.

Both Justin Bieber and Marshmello gained top spots by sharing music videos through their channels.

Youtuber

Subscribers

MrBeast

237 Million

Like Nastya

112 Million

PewDiePie

111 Million

Justin Bieber

72.5 Million

Marshmello

56.8 Million

Top 5 Most Viewed YouTube Channels Based on Monthly Views

As usual, music videos and kids’ content dominate the charts in terms of views.

According to the most recent data available in December 2023 , Wiz Khalifa’s Music channel ranks first in terms of monthly views, with 5.99 billion.

Wow Kidz comes in second place with 5.02 billion views. T-Series, which is the biggest channel on YouTube, takes the third spot with 2.72 billion views.

Cocomelon – Nursery Rhymes and SET India takes the 4th and 5th positions with 2.42 billion and 2.33 billion views respectively.

Channels

Views

Wiz Khalifa’s Music

5.99 Billion

Wow Kidz

5.02 Billion

T-Series

2.72 Billion

Cocomelon – Nursery Rhymes

2.42 Billion

SET India

2.33 Billion

Top 5 Most Viewed YouTube Videos

Out of the top 5 most watched YouTube videos, 3 are kids’ rhymes. Perhaps kids all over have been dancing to catchy tunes on YouTube. 

As of February 2024, Baby Shark Dance has the highest number of views with 14.0 billion.

Despacito- a single by Louis Fonsi, takes the second position with 8.30 billion views.

The oldie but goldie song- Johny Johny Yes Papa is in the third position with 6.80 billion views.

Another popular rhyme-Bath Song comes in fourth place with 6.50 billion views, and Shape of You – a very successful single by Ed Sheeran, comes in fifth place with 6.10 billion views. 

Video Title

Views

Baby Shark Dance

14.0 Billion

Despacito

8.30 Billion

Johny Johny Yes Papa

6.80 Billion

Bath Song

6.50 Billion

Shape of You

6.10 Billion

YouTube Monthly Traffic by Country

Although India has the highest YouTube User population, the most monthly traffic volume to the website YouTube.com is generated by Users in the United States with 11.7 billion visits.

South Korea gains the second highest position with 8.25 billion visits, while India is in the third position with 4.2 billion visits per month.

Brazil is in the fourth position with 3.6 Billion visits to the site monthly.

Country

Visits

United States

11.7 Billion

South Korea

8.25 Billion

India

4.20 Billion

Brazil

3.60 Billion

Distribution of YouTube Users Worldwide

By analyzing the distribution of YouTube users worldwide, we can see that the highest percentage of users are in the age group 25-34 in both Male (12.20%) and Female (9.10%) categories.

The lowest percentage of male users are in the elderly category of 65+ (4.30%), but the lowest percentage of female users are in the age group of 55-64 (4.60%).

Age Group

Male

Female

18-24

9.00%

6.50%

25-34

12.20%

9.10%

35-44

9.60%

7.90%

45-54

6.70%

5.80%

55-64

4.60%

4.60%

65+

4.30%

4.90%

YouTube Premium Statistics

YouTube Premium, the premium version of YouTube, was introduced to cater to users’ desire for uninterrupted viewing.

Originally launched as Music Key in 2014 and later rebranded as YouTube Red in 2015, it finally settled as YouTube Premium in 2018.

As of 2022, YouTube Premium and Music boast over 80 million subscribers.

Apart from being ad-free, YouTube Premium offers users access to YouTube originals, music, the ability to download videos, and background play.

It is available as a one-month subscription that can be cancelled at the end of the subscription period.

To further promote the use of Premium among users, the channel has added new features in 2023, such as video queuing for mobile devices, live sharing to watch videos with friends and family, a resume-watching feature, smart downloads, and 1080p videos.

YouTube Premium Subscribers Over the Years

YouTube Premium had a humble beginning, with users not fully understanding its potential.

The subscription slowly grew from 1.5 million in 2015 to 3 million in 2016, but then declined to 2.8 million in 2017.

However, starting in 2017, subscription numbers began to see a strong upward surge, increasing from 10 million users in 2018 to 80 million users in 2022.

Year

Premium Subscribers

2022

80 Million

2021

50 Million

2020

30 Million

2019

18 Million

2018

10 Million

2017

2.8 Million

2016

3 Million

2015

1.5 Million

YouTube Shorts Statistics 

YouTube Shorts was introduced in 2020 as Google’s answer to TikTok and Instagram Reels.

Now available in 100 countries, these 60-second videos have managed to capture users’ attention, receiving 15 billion views every day.

To encourage more “Shorts”, the company has started providing monetary incentives to Shorts creators and has also introduced Shorts on TV.

Here are some interesting statistics related to YouTube Shorts in 2023:

  • In 2023, YouTube Shorts reached 70 billion daily views, compared to 30 billion daily views in 2022.

  • The 5-Minute Crafts Family video “FUNNY DIY FOOT SOAP” has the largest number of views. In 2023, it received 10 million likes and 33,000 comments.

  • YouTube Shorts has more than 1.5 billion monthly active users.

  • YouTube Shorts videos grew by 135% between 2021 and 2022.

  • 72% of YouTube Shorts have a time span of more than 15 seconds.

YouTube Monetary Statistics 

  • In the third quarter of 2023, YouTube generated $7.95 billion in revenue.

  • YouTube’s advertising revenue by itself accounted for about 11.35 percent of Google’s overall revenue in 2022.

  • YouTube generated $28.8 billion in revenue in 2021, a 30.4 percent increase from the previous year.

  • The average revenue earned by any YouTuber on YouTube is around $18 per 1000 ad videos, which is highly dependent on views.

  • About 68% of AdSense revenue is paid out by Google. Accordingly, the content creator receives $68 from Google for every $100 the advertiser spends.

YouTube IAP Revenue by Country

Country

YouTube IAP Revenue (in Million US Dollars)

United States

$35.30

Japan

$20.31

South Korea

$8.65

Ukraine

$5.16

Brazil

$2.93

Taiwan

$2.87

Australia

$2.76

United Kingdom

$2.45

Canada

$2.21

Hong Kong

$2.13

Interestingly, the United States leads with a huge $35.30 million in sales, highlighting the nation’s leading position in the digital entertainment industry.

This statistic demonstrates the magnitude of the American user base and the thriving digital economy of the country.

At $20.31 million, Japan takes second place, demonstrating the platform’s popularity there and the substantial purchasing power of Japanese consumers.

Lower down the list, South Korea exhibits its high level of platform engagement with $8.65 million in YouTube in-app-purchase revenue.

The numbers also show strong revenue streams in nations such as Ukraine, Brazil, Taiwan, Australia, the United Kingdom, Canada, and Hong Kong, demonstrating YouTube’s appeal on a worldwide scale and its ability to make money in a variety of regions.

These numbers highlight how crucial the platform is for advertisers and content producers looking to reach a variety of audiences and profit from the expanding digital economy.

YouTube Search Statistics 

  • Every day, more than 3.5 billion searches are made on YouTube.

  • BTS, Pewdiepie, ASMR, etc. are the top globally searched terms on YouTube in 2023.

  • Aaj Tak Live, Tv9 Live Telugu, Jabardasth Latest Episode, etc. are by far the top search terms on YouTube in India.

  • Pewdiepie, ASMR, Music, etc, are the most searched-for worldwide terms on YouTube in the US.

YouTube Content Moderation

Reason

Percentage

Child Safety

34.10%

Harmful or Dangerous

17.00%

Violent or Graphic

12.80%

Nudity & Sexual

10.10%

Harassment and Cyberbullying

6.60%

Spam, Misleading and Scams

13.10%

Hateful or Abusive

2.60%

Promotion of Violence and Violent Extremism

1.40%

Other

1.20%

YouTube has set certain guidelines that content creators must adhere to when creating videos.

These guidelines include restrictions on child safety violations, nudity, violence, etc. If these guidelines are not followed, the videos will be taken down.

Here are the percentages of content that were removed from YouTube in the 2nd quarter of 2023.

According to the latest report from Statista, released in December 2023, out of the total videos removed from YouTube in the 2nd quarter of 2023, 34.10% were due to child safety issues.

Another 17.00% were removed for harmful or dangerous content, and 13.10% were taken down due to spam, misleading and scams.

Another 12.80% were removed due to violent or graphic content, and 10.10% were taken down for nudity and sexual.

Other reasons that led YouTube to remove videos include ‘harrassment and cyberbullying’ content (6.60%), hateful or abusive (2.60%), ‘promotion of violence and extremism’ content (1.40%), and other reasons (1.20%).

Conclusion

Now, coming back to the question…should you be using YouTube to market your business?

Of course, it’s an emphatic yes! When studies say that 95% of internet users watch YouTube, you’re missing out on incredible opportunities if you don’t include video marketing in your digital marketing mix.

Recent research also reveals that YouTube has compelled 6 out of 10 people to give up TV shows, it’s time to jump on the YouTube wagon. Build your video marketing strategy with us.

 Video production and YouTube advertising are two of our fortes and we’ve been offering these niche services ever since we discovered their enormous potential for business growth.

As a digital marketing agency operating in Dubai for more than 23 years, we can assure you that YouTube can help your brand build a solid presence online.

If you need help with anything related to YouTube, let us know. Not only for YouTube, but you can also seek our assistance in areas such as web design servicesSEO servicesweb developmentecommerce web development and analytics.

Disclaimer: GMI acknowledges that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented on this infographic. The information represented is based on information researched from various sources on the internet. We are not liable for any errors, financial loss, or damages of any kind that may result from the use of, or reliance on, the information herein.

Frequently Asked Questions

1. How many YouTube users are there in the world?

YouTube has been accelerating in growth as the number-one video-sharing platform, with more than 2.70 Billion active users. No other platforms have come close to achieving such a large audience through a video-sharing service.

2. How many YouTube Channels are there today?

Taking advantage of the exposure to a global audience and a free unlimited cloud storage option, YouTube hosts over 113.9 Million Channels from people all over the world.

3. How many videos are on YouTube?

YouTube has hosted over 694 hours of video spread across 800 million videos. These videos are shown among the 37 million channels on this platform.

4. Which YouTube Channel has the most subscribers in 2024?

T-Series is the most subscribed YouTube Channel as of 2024 with 256 million subscribers. A film production company and music record label, T-Series posts Bollywood songs and movie trailers on their channel.

5. Which is the most subscribed YouTube individual in 2024?

MrBeast is the most-subscribed YouTuber in the whole world as of 2024. He has a whopping 237 Million subscribers on his channel.

6. Which is the longest video on YouTube?

The longest YouTube video which totals 571 hours, 1 minute and 41 seconds has been created by Jonathan Harchick. It consists of a slide show that shows photographs of Harchik’s trip to Chile.

7. How many people use YouTube daily?

Over 122 million people access YouTube on a daily basis.

8. How many YouTube channels are there in India?

There are more than 40,000 YouTube channels in India.

9. How many YouTube users are there in India?

There are 462 million YouTube users in India.

10. Who was the first YouTuber?

Jawed Karim, also the co-founder of YouTube, was the first person to post on the channel. It was an 18 second video called ‘Me at the Zoo. 

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