Social media has become very popular in the UAE. And it’s getting harder for people to imagine life without apps like Whatsapp and Instagram. For businesses, these platforms are even more valuable, and they are now a key part of their marketing mix because they help them generate revenue and reach customers worldwide in a […]

As humans, we find visuals highly appealing. This reflects in our everyday life in various ways. When we watch a movie instead of reading the book it’s based on or when we scan documents and stop at an image – it’s the visual factor that’s making the call for us.  Our attraction towards visuals plays […]