Apr23 2016

SILENT VIDEO ADS TOP THE CHARTS ON FACEBOOK

Posted by GMI Blogger Posted in Uncategorized

An image conveys a message smarter than a thousand words – this is why visual advertisement campaigns are always more enticing. Facebook showcases videos aplenty and most of them are video ads.

Many of us check our Facebook while commuting. That is the time we browse through the video ads. Imagine if the videos pop up with a lot of sound in the background? Annoying – for you and your co-travellers, isn’t it? Facebook has come up with a smart option – play videos that communicate messages without any sound.

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Jan5 2018

THE ADVANTAGES OF DESIGNING AN SEO-FRIENDLY WEBSITE FROM SCRATCH

Posted by GMI Blogger Posted in web design

As search engines evolve to become the most trusted sources of information in the modern world, businesses and entrepreneurs trying to attract customers must learn to optimize their digital presence to stand out in these portals. In fact, search engine optimization or SEO has become one of the most powerful and effective business development practices in existence today.

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Sep26 2017

E-commerce Best Practices To Optimize Your Online Sales

Posted by GMI Blogger Posted in ecommerce

A typical ecommerce customer goes through five phases in their journey with a brand – Discovery; Evaluation; Purchase; Retention; and Advocacy.

Each phase is defined by unique factors that build the brand’s credibility among customers, which in turn motivates them to move onto the next one. Gaining better perspectives about these factors can help businesses learn more about customer preferences and thus make arrangements to provide better and more personalized experiences at each of these phases:

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Oct30 2017

Google’s Rankbrain Algorithm And How It Affects SEO

Posted by GMI Blogger Posted in Uncategorized

In October of 2015 Google quietly released one of the biggest revisions to its search engine in recent times. While most major changes to Google’s search infrastructure (nearly 500 of which are released every year) are updates and improvements to its search algorithm, this one was different. Known as RankBrain, it is a form of robotic technology, a machine learning system that could learn and evolve on its own, providing smarter, more intuitive results with a better-than-human understanding.

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Oct24 2016

GOOGLE VOICE SEARCH & SEO

Posted by GMI Blogger Posted in Uncategorized

Google’s recent revelations that a majority of its searches comes from mobile devices comes as no surprise with more than 80% of the world’s population having access to smartphones. But what did surprise a lot of people was the fact that a significant part of those queries were voice based.For a long time, voice search flew under the radar, popping up only on iPhone ads or when you were trying to impress somebody with what your phone could do. But behind the scenes, this technology was slowly, and quietly, getting better, more powerful and smarter – really smart.

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