UTM Parameters – An Efficient Way to Analyse Site Traffic from Social Media
If you’re a business owner, chances are you’re using social media for marketing campaigns and Google Analytics to measure the traffic from your posts.
Scroll-Speed – An Effective KPI For Measuring Content Consumption
Among wide variety of KPI’s used for measuring content consumption, have you ever thought about or used scroll-speed as a KPI?
The How, What & Why of Facebook pixel advanced matching
There are few information which Facebook misses out due to it’s limitations. Learn, how Advanced Matching bridges this gap
Measure the result of your Facebook Ads
In this article we’ll talk about what you can measure about your Facebook campaigns, which will not only help you take better decisions but also leverage Facebook for better targeting.
The Importance of Measuring your Digital Efforts
You may successfully procure marketing budget, but unless you measure your investment performance, how will you improve?
Facebook Pixel – Its Beauty & the Benefits
Whether you are new or know a bit about Facebook Pixels, this article is for you. Know about the many benefits of using Facebook Pixels for your online marketing.
The Five Best Google UAE Doodles
The first ever Google Doodle was a zany message for users (in the case of a server crash) that Larry Page and Sergey Brin were away on vacation. Two years later, the second doodle celebrating Bastille Day was created by current webmaster Dennis Hwang at the duo’s request. It caught on so well that what began as an impulsive idea is now a tradition for celebrating holidays, anniversaries, and famous people.
Google’s 12 Most Popular Product Acquisitions
No other company likes digging deep into its pockets and spending dollars on acquiring new companies as Google does. Google has acquired all kinds of companies, from robots, gaming, mapping companies to security agencies, artificial intelligence, facial recognition to self-driven cars; the list is quite endless.
A Comprehensive Guide for Tracking Offline Sales in Google Analytics
Most of your important offline customer interactions happen at the store, over the phone, through e-mail communications or possibly even at an event kiosk.
