In 2024, the question is not whether to invest in digital marketing, but how to do it effectively. As your travelers are digitally connected, digital marketing has become the primary avenue to reach customers. A prime example of this is Nova Scotia’s ‘Stay Longer’ digital marketing campaign, which stands as a testament to the power […]

The goal of any business in ranking on search engines is to drive organic traffic to its site from the SERPs. The keywords you choose to target will determine what kind of traffic you get. So we can say that proficiency in keyword performance is the cornerstone of effective online visibility. In this blog, Global […]