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Why is DV360 – Programmatic Ads from Google a superior option?

Posted by GMI Blogger Posted in Online Advertising
September 28th, 2020 at 02:35pm
DV360 Ads Google

How does DV360 compare with Google Display?

Comparing DV 360 & Google Display Ads usage, DV360 has emerged to be far superior to Google Display. From Branding to Lead Generation to E-commerce sales ads – DV360 performs better.

Is there an entry barrier for DV360?

Yes certainly, the advertiser needs to have a particular monthly media spend threshold. In Google Display, there is no such threshold. But one matter is that the minimum spend threshold has come lower than in the past.

Why DV360 – the programmatic option of Google is superior?

Google owns Google Search, YouTube, G-Mail – all these have a humongous amount of user data. The value of user data is awesome. The audience behaviour, the audience content consumption, surfing habits all these are available with google. In addition to this, Google Chrome & Google Analytics is also owned by Google. Thus the value of data insights & treasure trove of data only increases further.

Programmatic Ads

Superiority of Data, Audience Profile
All this insight is leveraged by DV360 as it targets the most appropriate audience – thus reaching potential clients/consumers for your business/brand is far better. Wasted media spend gets dramatically reduced.

All this insight is leveraged by DV360 as it targets the most appropriate audience – thus reaching potential clients/consumers for your business/brand is far better. Wasted media spend gets dramatically reduced.  

No other programmatic Ads platform has access to this kind of data.

Large inventory of Banner ads impressions
In addition to the above, DV360 has got 80+ other ad exchanges in its offering further multiplying the reach of the DV 360 platform. This makes it a far superior alternative to Google Display Ads. Thus DV 360 has more than 50 times superior availability of banner impressions than what Google Display can ever have. 

Valuable Premium Inventory
It’s common knowledge that other than publications like YouTube, Gmail, Google Display has got a far limited number of premium inventory of websites than DV360. 

In UAE for instance Google Display has access to banner inventory from Gulf News, Khaleej Times, The National – UAE’s top English News publications. When we started using the inventory from DV360, the available inventory multiplied by 50 fold or more. You can imagine the delight of the client using DV360. 

Branding Campaigns
Generally, Branding campaigns success is measured with various metrics like reach & the frequency cap. With the large number of websites available through DV360 compared to Google Display, it’s an well-accepted fact that Branding Campaigns have a great bandwidth of websites available than can be imagined by Google Display

Brands advertising also give value to the publications on which the banner ads are placed. With the premium publications on DV360 being higher the platform further scores higher.

Frequency Cap is the number of times a banner ad is seen within a stipulated duration. With DV360 the Frequency Cap is controlled at the Account Level, Insertion Order Level & Line item level. The number of times the banner ad can be seen by a prospective consumer or lead can be limited in terms of a number of impressions within the number of minutes/hours/days/weeks/months/lifetime. In other words, depending on the specific line item of Insertion Order, depending on the value of the lead for each product/service the frequency can be specifically increased or decreased. This is an awesome gear, accelerator & brake that you get with the DV360 frequency Cap.

There are more points. We shall add these every fortnight/month. Keep checking this space.

Meanwhile, if you prefer not to wait and wish to use a superior media platform for your business/brand, please contact us.

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