You may successfully procure marketing budget, but unless you measure your investment performance, how will you improve?

As our CEO, puts it beautifully- “What gets measured, can be improved.”

Businesses with an audience in the MENA region should take note – the key Pay Per Click advertising channel of 2017 is not going to be FB or Google, but online videos. People are switching to them for entertainment or stress relief; to gain knowledge and updates, or just as a way to kill time, and YouTube is the No. 1 source.

The internet era has spewed creative ideas by the dime a dozen. And terms like “innovative” and “extraordinary” have to come to be freely used on almost all new developments. This can be counterproductive, building up a kind of indifference among observers, and leading them to distrust new ideas. That is until a technology so disruptive and powerful comes along that it shines through and refuses to remain unnoticed.

People look upto Doctors having a Wikipedia page. They are held in high esteem. Everyone knows that it’s not possible for anyone to aspire for a Wikipedia page. The multiple layers of editors make it impossible for ordinary mortals to get a Wikipedia page. More than 95% of Wikipedia page publication requests are declined.

No other company likes digging deep into its pockets and spending dollars on acquiring new companies as Google does. Google has acquired all kinds of companies, from robots, gaming, mapping companies to security agencies, artificial intelligence, facial recognition to self-driven cars; the list is quite endless.