When it comes to building an advanced website, Drupal takes precedence over WordPress and Joomla. Why? Ask any web developer, they’ll say Drupal is flexible, scalable and feature-rich but in the same breath, they say that the platform is a tad complex!
Continue readingSHOULD YOU THINK TWICE BEFORE IMPLEMENTING AMP?
Posted by GMI Web Development Team Posted in Uncategorized
What is AMP? AMP (or Accelerated Mobile Pages) is the brainchild of Google. An open-source HTML framework, developed in 2015, it was created to enable faster mobile browsing. Unlike the standard HTML page, AMP pages are scaled-down versions, created using a special coding language called AMP HTML. This ensures that your website no longer carries […]
Continue readingSITE KIT BY GOOGLE, A COMPLETE WORDPRESS WEBSITE SOLUTION
Posted by GMI Web Development Team Posted in Uncategorized
Google’s Site Kit is a WordPress-exclusive plugin. It gives you access to a plethora of Google products for optimizing and monetizing your website from a single window. If earlier you need to jump back and forth between different dashboards and your website for stats and figures, the latest offering from Google clearly eliminates it. As […]
Continue readingSite-Wide SSL: Is It Really Needed?
Posted by GMI Web Development Team Posted in Uncategorized
Is it really necessary to secure your entire website with Secure Socket Layer (SSL) ? Before we begin answering that question, let’s remind ourselves why SSL is used in the first place. SSL is used to secure connections between a user’s computer, and the server of the website they’re browsing. This is a very simplistic explanation, […]
Continue readingGoogle Analytics 4 Vs Universal Analytics
Posted by GMI SEO & Performance Team Posted in Analytics
October has been a great month for those in the Analytics domain with Google finally unleashing the truly cross-platform & machine learning based Google Analytics 4 (previously App+Web). Even though this has been in beta for over a year, analysts and marketers alike have still been wrapping their heads on the new GA4 property. All analytics groups have been […]
Continue readingAUTOMATIC SEARCH TRACKING WITH GA4
Posted by GMI SEO & Performance Team Posted in Analytics
Most probably, you might have a search box on your website. But do you know what your visitors are literally searching for? It takes just a couple of minutes to set up search query tracking in your Google Analytics account. This can actually provide you with great insights into your website content. Visitors who use the search […]
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