What is DV360 Programmatic? DV360 is Google’s Demand Side Platform (DSP) that allows advertisers to bid and buy inventory from publishers or ad exchanges outside Google’s network. It is a single tool for planning campaigns, managing creatives, collecting audience data, buying inventory and measuring campaign performance. To put it simply, DV360 is used to buy […]

Since the 1850s, the World Expo has been held every five years, presenting invaluable solutions for some of humanity’s greatest challenges. The Expo 2020 Dubai is considered the most ambitious one yet. It is the first expo in the Middle East and South Asia region and costs a whopping 7 billion dollars. The six-month-long expo is expected […]

Choosing the right CMS often calls for great amounts of research and discussions with vendors galore. Ignoring it can often cause you to pick up something haphazardly which either your business genuinely doesn’t need or is too costly to maintain.   Now, businesses connect with their customers through their various online touch-points. A stable content […]

Information Architecture is a web design and development technology that advocates the structuring and shaping of websites in such a way as to enable and enhance findability and usability. In simpler terms, information architecture is about organizing the often complex sets of information in a website into a comprehensible and ordered structure. As we set out to […]

What’s trending in the UAE? Website Builders! Bootstrapping a business entails certain challenges that you may not be able to overcome initially. These tools are meant for that special phase of yours. Without any professional help, you’ll be able to set up a simple website for your start-up. Here you’ll see a brief review of the […]

Did you know Facebook attracted 100 million new users in 2020, amidst the COVID-19 pandemic? If at all the year 2020 offered something good to someone, it is certainly to the social media industry. Read our blog to find out more about the impact of COVID-19 on businesses. 2020 has been a year of trials […]