BUILDING YOUR WEBSITE ON DRUPAL. PROS AND CONS

Posted by GMI Web Development Team Posted in Uncategorized

Dec 25 2021 at 9:58am
BUILDING YOUR WEBSITE ON DRUPAL. PROS AND CONS

When it comes to building an advanced website, Drupal takes precedence over WordPress and Joomla. Why? Ask any web developer, they’ll say Drupal is flexible, scalable and feature-rich but in the same breath, they say that the platform is a tad complex!

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SHOULD YOU THINK TWICE BEFORE IMPLEMENTING AMP?

Posted by GMI Web Development Team Posted in Uncategorized

Dec 24 2021 at 11:31am
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What is AMP? AMP (or Accelerated Mobile Pages) is the brainchild of Google. An open-source HTML framework, developed in 2015, it was created to enable faster mobile browsing.  Unlike the standard HTML page, AMP pages are scaled-down versions, created using a special coding language called AMP HTML. This ensures that your website no longer carries […]

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SITE KIT BY GOOGLE, A COMPLETE WORDPRESS WEBSITE SOLUTION

Posted by GMI Web Development Team Posted in Uncategorized

Dec 21 2021 at 12:54pm
SITE KIT BY GOOGLE, A COMPLETE WORDPRESS WEBSITE SOLUTION

Google’s Site Kit is a WordPress-exclusive plugin. It gives you access to a plethora of Google products for optimizing and monetizing your website from a single window. If earlier you need to jump back and forth between different dashboards and your website for stats and figures, the latest offering from Google clearly eliminates it. As […]

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Site-Wide SSL: Is It Really Needed?

Posted by GMI Web Development Team Posted in Uncategorized

Dec 21 2021 at 9:37am
Site-Wide SSL: Is It Really Needed?

Is it really necessary to secure your entire website with Secure Socket Layer (SSL) ? Before we begin answering that question, let’s remind ourselves why SSL is used in the first place. SSL is used to secure connections between a user’s computer, and the server of the website they’re browsing. This is a very simplistic explanation, […]

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Google Analytics 4 Vs Universal Analytics

Posted by GMI SEO & Performance Team Posted in Analytics

Dec 21 2021 at 4:54am
Google Analytics 4 Vs Universal Analytics

October has been a great month for those in the Analytics domain with Google finally unleashing the truly cross-platform & machine learning based Google Analytics 4 (previously App+Web). Even though this has been in beta for over a year, analysts and marketers alike have still been wrapping their heads on the new GA4 property. All analytics groups have been […]

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AUTOMATIC SEARCH TRACKING WITH GA4

Posted by GMI SEO & Performance Team Posted in Analytics

Dec 17 2021 at 12:45pm
AUTOMATIC SEARCH TRACKING WITH GA 4

Most probably, you might have a search box on your website. But do you know what your visitors are literally searching for? It takes just a couple of minutes to set up search query tracking in your Google Analytics account. This can actually provide you with great insights into your website content. Visitors who use the search […]

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