An Ultimate Guide to Google Analytics Heat Map / Inpage Analytics

Posted by GMI SEO & Performance Team Posted in Analytics

Dec 29 2022 at 7:19am

A heatmap is a great tool for visualizing complex statistical data and understanding what users do on your website, including where they click, how far they scroll, where they spend most of their time, and what they look at or ignore. The ultimate way to measure how your users interact and use your website is […]

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A Complete Guide to Google Analytics 4 (GA4): Introduction to Migratio...

Posted by GMI SEO & Performance Team Posted in Analytics

Sep 21 2022 at 11:45am

How will you track a user who visits your website first and then uses your mobile app to make a purchase? It’s not possible with Universal Analytics, but you can certainly do it with Google Analytics 4 (GA4). Google Analytics 4 is not an update to Universal Analytics, but rather a brand-new way of doing […]

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BUILDING YOUR WEBSITE ON DRUPAL. PROS AND CONS

Posted by GMI Web Development Team Posted in Uncategorized

Dec 25 2021 at 9:58am

When it comes to building an advanced website, Drupal takes precedence over WordPress and Joomla. Why? Ask any web developer, they’ll say Drupal is flexible, scalable and feature-rich but in the same breath, they say that the platform is a tad complex!

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SHOULD YOU THINK TWICE BEFORE IMPLEMENTING AMP?

Posted by GMI Web Development Team Posted in Uncategorized

Dec 24 2021 at 11:31am

What is AMP? AMP (or Accelerated Mobile Pages) is the brainchild of Google. An open-source HTML framework, developed in 2015, it was created to enable faster mobile browsing. Unlike the standard HTML page, AMP pages are scaled-down versions, created using a special coding language called AMP HTML. This ensures that your website no longer carries […]

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SITE KIT BY GOOGLE, A COMPLETE WORDPRESS WEBSITE SOLUTION

Posted by GMI Web Development Team Posted in Uncategorized

Dec 21 2021 at 12:54pm

Google’s Site Kit is a WordPress-exclusive plugin. It gives you access to a plethora of Google products for optimizing and monetizing your website from a single window. If earlier you need to jump back and forth between different dashboards and your website for stats and figures, the latest offering from Google clearly eliminates it. As […]

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Site-Wide SSL: Is It Really Needed?

Posted by GMI Web Development Team Posted in Uncategorized

Dec 21 2021 at 9:37am

Is it really necessary to secure your entire website with Secure Socket Layer (SSL) ? Before we begin answering that question, let’s remind ourselves why SSL is used in the first place. SSL is used to secure connections between a user’s computer, and the server of the website they’re browsing. This is a very simplistic explanation, […]

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