What are the key elements of a good website? Appealing design, simple navigation, and content that answers a user’s most important questions: “what does your brand do?” and “what’s in it for me?”. All of these elements must be woven around a key concept – the brand’s USP – to tell a compelling story that will draw the user in.
For a long time,building and managing a website was a very tech-heavy project, something that only those with continuous access to an expert technical team would dare undertake. That was before content management systems burst into the scene. With CMS, we suddenly had a disruptive new form of technology, offering a dynamic, flexible and easy-to-use web development alternative.
The e-commerce space is nearing market saturation. With so many platforms available, investing in the right one for your business can be a daunting task. Here’s a guide to help you choose the best e-commerce platform for your needs.
In October of 2015 Google quietly released one of the biggest revisions to its search engine in recent times. While most major changes to Google’s search infrastructure (nearly 500 of which are released every year) are updates and improvements to its search algorithm, this one was different. Known as RankBrain, it is a form of robotic technology, a machine learning system that could learn and evolve on its own, providing smarter, more intuitive results with a better-than-human understanding.
The more we embrace digital technologies and modern means of communication in our lives, the more “sedentary” becomes a definition of our lifestyle.
The human body was never built to be seated for long hours at a stretch. Our modern office culture of continuous sitting has affected our health in the form of a whole range of repetitive stress and serious, long term ailments and diseases. Unless we take urgent steps to adopt health and wellness initiatives at our workplaces, we are going to end up with a whole generation of professionals irreparably damaged by their modern sedentary lifestyle.
Pseudo classes are used in CSS to define a specific state of an element.
Basic syntax for using pseudo class is,
element:pseudo_class { property: value; }
Pseudo classes are mostly used by web designers to define the dynamic states of an element based on user interaction.
like,
Example of Pseudo Classes
| Pseudo Class | Description |
| :active | For styling active links |
| :checked | For styling every checked element |
| :disabled | For styling every disabled element |
| :empty | For styling every element that has no children |
| :enabled | For styling every enabled element |
| :first-child | For styling every elements that is the first child of its parent |
| :first-of-type | For styling every element that is the first element of its parent |
| :focus | For styling the element that has focus |
| :hover | For styling links on mouse over |
| :in-range | For styling elements with a value within a specified range |
| :invalid | For styling all elements with an invalid value |
| :lang(language) | For styling every element with a lang attribute value. |
| :last-child | For styling every elements that is the last child of its parent |
| :last-of-type | For styling every element that is the last element of its parent |
| :link | For styling all unvisited links |
| :not(selector) | For styling every element that is not a element |
| :nth-child(n) | For styling every element that is the second child of its parent |
| :nth-last-child(n) | For styling every element that is the second child of its parent |
| :nth-last-of-type(n) | For styling every element that is the second element of its parent |
| :nth-of-type(n) | For styling every element that is the second element of its parent |
| :only-of-type | For styling every element that is the only element of its parent |
| :only-child | For styling every element that is the only child of its parent |
| :optional | For styling elements with no “required” attribute |
| :out-of-range | For styling elements with a value outside a range |
| :read-only | For styling elements with a “readonly” attribute |
| :read-write | For styling elements with no “read only” attribute |
| :required | For styling elements with a “required” attribute |
| :root | For styling the document root element |
| :target | For styling the current active element |
| :valid | For styling all elements with a valid value |
| :visited | For styling all visited links |
Pseudo elements differ from pseudo classes in that, they are used to style a specific ‘part’ of an element.
If you need to insert certain content after or before an element you can use “Pseudo elements”
Basic syntax for using pseudo class is,
element::pseudo_element { property: value; }
Some pseudo elements are,
| Pseudo Element | Description |
| ::after | Insert content after |
| ::before | Insert content before |
| ::first-letter | Style the first letter |
| ::first-line | Style the first line |
| ::selection | Style the portion of an element that is selected by a user |
Every company’s marketing team spends a considerable chunk of their time to bring in traffic to their e-commerce website.
At GMI, we are backed by more than 16 years of experience in building ecommerce platforms for our clients in the Middle East.
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