As more and more successful companies enter the data-driven digital growth phase, metrics that measure how visitors interact with a website and how many visitors interact with a website are gaining importance as a KPI or a measurement of the success of a brand website. Tools like Google Analytics can help measure these attributes. In […]

Today, the technology market is exploding with a set of new generation tools that enable anyone to leverage the power of coding without getting involved in its intricacies. Such tools enable creativity, improve efficiency, and empower non-developers working in marketing, sales, etc. to perform their jobs well without having to rely on the IT department. […]

A heatmap is a great tool for visualizing complex statistical data and understanding what users do on your website, including where they click, how far they scroll, where they spend most of their time, and what they look at or ignore. The ultimate way to measure how your users interact and use your website is […]

How will you track a user who visits your website first and then uses your mobile app to make a purchase? It’s not possible with Universal Analytics, but you can certainly do it with Google Analytics 4 (GA4). Google Analytics 4 is not an update to Universal Analytics, but rather a brand-new way of doing […]