What is Conversion Rate Optimization? Conversion rate optimization (CRO) is the systematic process of optimizing your site or landing page experience based on website visitor behaviour to increase the percentage of visitors to a website that converts into customers. The CRO process involves understanding how users journey through your site, what actions they take, and what’s […]
Continue readingHISTORY OF GOOGLE ANALYTICS TRACKING CODE [2005 TO 2021]
Posted by GMI Blogger Posted in Analytics
This is a brief history of the Google Analytics Javascript Tracking Code from 2005 to 2021. Read on to find out how the Javascript code changed from urchin.js, ga.js, dc.js, and finally to gtag.js According to w3techs data, as of May 2021, 55% of all websites around the world use Google Analytics. We can understand its importance by looking […]
Continue reading4 CHALLENGES OF USING SOCIAL MEDIA DATA FOR ANALYTICS
Posted by GMI Blogger Posted in Uncategorized
Social media platforms have transformed how customers and brands connect and engage. In fact, it is considered one of the most disruptive technologies of the 21st century. Its ability to present customer sentiment and opinion as simple, measurable data has made social media a highly effective business development tool.
Continue readingPROGRESSIVE WEB APPS
Posted by GMI Blogger Posted in Uncategorized
The internet era has spewed creative ideas by the dime a dozen. And terms like “innovative” and “extraordinary” have to come to be freely used on almost all new developments. This can be counterproductive, building up a kind of indifference among observers, and leading them to distrust new ideas. That is until a technology so […]
Continue readingGOOGLE’S 12 MOST POPULAR PRODUCT ACQUISITIONS
Posted by GMI Blogger Posted in Uncategorized
No other company likes digging deep into its pockets and spending dollars on acquiring new companies as Google does. Google has acquired all kinds of companies, from robots, gaming, mapping companies to security agencies, artificial intelligence, facial recognition to self-driven cars; the list is quite endless.
Continue reading10 REASONS TO SWITCH TO A RESPONSIVE WEBSITE IMMEDIATELY
Posted by GMI Blogger Posted in Uncategorized
For many businesses, switching to a responsive website can be perceived as a significant investment that takes time, money and resources. But in a world of mobile and wearable web devices, companies which ignore responsive web design do so at their own risk. Here are ten reasons why you need to switch to a responsive website immediately.
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