Driving Results in the UAE with DV360 Programmatic Advertising

Posted by GMI SEO & Performance Team Posted in Paid Advertising

Jul 10 2023 at 9:21am

Programmatic advertising is gaining significant traction in the UAE as businesses are looking for better ways to reach their target audiences. DV360 is one such powerful programmatic media management solution that can help businesses achieve their campaign goals. As a leading digital marketing agency in Dubai, we have been leveraging the capabilities of DV360 for […]

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WHY DV360 IS A SUPERIOR PROGRAMMATIC ADVERTISING OPTION

Posted by GMI SEO & Performance Team Posted in Digital Marketing

Jun 14 2023 at 4:05am

What is DV360? Previously known as DoubleClick Bid Manager, Display and Video 360 (DV360) is a comprehensive programmatic media management solution for businesses. With DV360, you can plan campaigns, design creatives, organize audience data, purchase inventory, measure campaign performance, and optimize campaigns, all in one place. DV360 serves as a versatile tool for marketers to […]

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SAUDI ARABIA SOCIAL MEDIA STATISTICS 2024

Posted by GMI Research Team Posted in infographics

Mar 6 2023 at 2:56am

Social media has been flourishing in the Kingdom of Saudi Arabia. While the younger generation has been using social media for communication and information sharing, businesses have been using it for marketing. Social media has now found a place in the digital landscape of Saudi Arabia, and it is bound to capture more attention in […]

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4 CHALLENGES OF USING SOCIAL MEDIA DATA FOR ANALYTICS

Posted by GMI SEO & Performance Team Posted in Uncategorized

Feb 1 2023 at 9:42am

Social media platforms have transformed how customers and brands connect and engage. In fact, it is considered one of the most disruptive technologies of the 21st century. Its ability to present customer sentiment and opinion as simple, measurable data has made social media a highly effective business development tool.

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An Ultimate Guide to Google Analytics Heat Map / Inpage Analytics

Posted by GMI SEO & Performance Team Posted in Analytics

Dec 29 2022 at 7:19am

A heatmap is a great tool for visualizing complex statistical data and understanding what users do on your website, including where they click, how far they scroll, where they spend most of their time, and what they look at or ignore. The ultimate way to measure how your users interact and use your website is […]

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A Complete Guide to Google Analytics 4 (GA4): Introduction to Migratio...

Posted by GMI SEO & Performance Team Posted in Analytics

Sep 21 2022 at 11:45am

How will you track a user who visits your website first and then uses your mobile app to make a purchase? It’s not possible with Universal Analytics, but you can certainly do it with Google Analytics 4 (GA4). Google Analytics 4 is not an update to Universal Analytics, but rather a brand-new way of doing […]

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