A typical ecommerce customer goes through five phases in their journey with a brand – Discovery; Evaluation; Purchase; Retention; and Advocacy. Each phase is defined by unique factors that build the brand’s credibility among customers, which in turn motivates them to move onto the next one. Gaining better perspectives about these factors can help businesses […]
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Posted by GMI Blogger Posted in ecommerce
Sep 26
2017 at 9:12am
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