Google Analytics 4 (GA4) Consulting & Migration Services

Key Features of Google Analytics 4

• User Engagement Analysis: GA4 tracks user interactions on your website and app, including clicks and video views. Through this, brands can group customers based on their actions and understand what keeps them engaged. Eventually, brands can tailor content to keep their audience interested and encourage brand loyalty.

• Data Integration: GA4 lets you decide how long to keep user and event data. This balances your analytics needs with user privacy expectations. You can set the data retention period to fit your requirements.

• Google Ads Integration: With GA4, you can see the entire user journey, from their first ad click to their actions on your site or app. This means that you can create ads based on which channels are bringing in new customers and which ones help users rediscover your brand. Unlike older versions, GA4 prevents wasted effort by showing how different marketing channels work together, so your users don't have to see the same ad twice.

• Unified Analysis: GA4 breaks down divisions by tracking user behaviour across both your website and app, giving you a unified view of the customer journey. This lets you see how users interact with your brand touchpoints, no matter where they are.

• AI-powered Insights and Predictive Analytics: GA4 uses AI-powered insights and predictive analytics to understand what users might do next. This helps brands anticipate the future needs of their customers and fine-tune their marketing for better results. This future-thinking approach helps them stay ahead of their competitors.

• BigQuery Integration: BigQuery, a powerful data storage system from Google can be easily integrated with GA4. BigQuery gives a detailed analysis of your customer data. It even combines it with data from other sources. Previously this was a paid feature but GA4 has made it free for its users.

• Security: GA4 prioritizes user privacy. It gives you control over how customer data is collected, stored, and used. You can even choose if it's used for personalized ads. This helps you comply with privacy laws like GDPR and CCPA, which give users rights over their information. GA4 achieves this by using smart methods that don't rely on personal details, keeping your data and your customers secure.

• Simplified Goals and Events Set-up: Forget complex configurations. GA4 offers a user-friendly interface for setting up goals (conversions) and events you want to track. This makes it easier to get started and gather the insights you need.

• Improved Reports: GA4 boasts a new, interactive reporting interface with customizable dashboards. This allows you to visualize your data effectively and gain actionable insights at a glance.