Google Analytics 4 (GA4) is the fourth generation of Google Analytics. It is different from its predecessors in that it offers you a combined view of your website and app usage data - meaning cross-platform tracking is now no more a hassle. What's more, the new GA4 property comes with advanced AI-driven predictive analytics and privacy-first tracking features.
But should you be using GA4 now? Well, the answer is yes. Your current Universal Analytics property will become useless from July 1, 2023. In one of their official blogs, Google states:
So, the sooner you switch, the better prepared you will be when GA4 fully replaces UA. As a Google Analytics Consultant, we recommend you get it up and running before June 2022, so that you have some historical data left with you for analysis by July 2023.
Need assistance with GA4 implementation? We’re here to help. We can offer you the best Google Analytics 4 consulting services available in Dubai or anywhere in the UAE.
Global Media Insight has been a Google Analytics Certified Partner since the first generation of Google Analytics. Over the years, we have helped many of our clients leverage their GA properties to take important decisions for their businesses. And, we can help you too.
GA4 is not new to us; we know it like the back of our hand because we have been testing it since October 2020. Moreover, we are SEO experts. So, when you choose us as your Google Analytics 4 migration agency you can be confident that you will be able to use your GA4 property to its fullest potential, driving quality insights to make the most informed decisions because we begin the process by understanding your tracking requirements rather than diving straight into action.
Remember, only certified GA experts can handle critical tasks like GA4 set-up.