Google Analytics 4 Consulting & Migration Services in Dubai

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Google Analytics 4 (GA4) Consulting Services in Dubai


Google Analytics 4 (GA4) is the fourth generation of Google Analytics. It is different from its predecessors in that it offers you a combined view of your website and app usage data - meaning cross-platform tracking is now no more a hassle. What's more, the new GA4 property comes with advanced AI-driven predictive analytics and privacy-first tracking features.

But should you be using GA4 now? Well, the answer is yes. Your current Universal Analytics property will become useless from July 1, 2023. In one of their official blogs, Google states:

“We will begin sunsetting Universal Analytics — the previous generation of Analytics — next year. All standard Universal Analytics properties will stop processing new hits on July 1, 2023.”

So, the sooner you switch, the better prepared you will be when GA4 fully replaces UA. As a Google Analytics Consultant, we recommend you get it up and running before June 2022, so that you have some historical data left with you for analysis by July 2023.

Need assistance with GA4 implementation or migration? We’re here to help. We can offer you the best Google Analytics 4 consulting and migration services available in Dubai or anywhere in the UAE.

Why Choose GMI for GA4 Migration Services?

Global Media Insight has been a Google Analytics Certified Partner since the first generation of Google Analytics. Over the years, we have helped many of our clients leverage their GA properties to take important decisions for their businesses. And, we can help you too.

GA4 is not new to us; we know it like the back of our hand because we have been testing it since October 2020. Moreover, we are SEO experts. So, when you choose us as your Google Analytics 4 migration agency you can be confident that you will be able to use your GA4 property to its fullest potential, driving quality insights to make the most informed decisions because we begin the process by understanding your tracking requirements rather than diving straight into action.

Remember, only certified GA experts can handle critical tasks like GA4 setup.

Google Analytics 4 Services We Offer

You may be using Google’s Universal Analytics but it is no match for the new Google Analytics 4. As GA4 experts, we can vouch for that. GA4 is built for people who take data seriously. With Google Analytics 4, you get access to BigQuery, which was previously limited to GA 360 users. Also, you will be able to track your customer behaviour across different platforms. But, all these benefits can only be reaped if you set it up correctly.

What we suggest is you go for a dual set-up wherein you have your UA running side by side with the new GA4. This will help you not only compare the data reports and collect one year-worth of historical data but also get acquainted with the new reporting interface. Also, seek expert help for GA4 setup because GA4 is a powerful analytics tool with a lot of new features and only experienced people can help you use it to its fullest potential and configure it based on your business requirements:

Check out our services related to GA4:

  • GA4 migration audit - for UA users
  • GA4 installation - for new users or users who are planning to make a switch
  • GA4 implementation - for UA users not planning to migrate
  • GA4 consulting - providing extended support for creating custom reports
  • GTM configuration
  • BigQuery Data Export/Import and Reporting
  • GA4 training to the in-house team

Need Help With GA4 Migration?