It’s not enough for a brand to stick to a routine posting schedule. In order to make social media work for your enterprise - and it definitely can! - you need strategic thinking. Social media is overwhelming because it’s always evolving - dozens of platforms that are constantly upgrading to new features and added metrics that you need to take into account. The possibilities are limitless, but your resources are limited.
Your success depends on a cohesive strategy that sets out what you’re trying to achieve, who your audience is, who your competitors are, and the channels you should focus on.
GMI’s team of social marketing strategists will build smart, sensible strategies that align with your business objectives. With over 21 Years of experience in online brand management, we ensure that our clients keep pace with the latest updates in the social space, and integrate them into their overall marketing plan.
We eliminate the guesswork from social media by creating agile, cost-effective strategies that can be incorporated into your overall marketing plan. Achieve actionable outcomes with the help of our social media experts.
What is the purpose behind your social media marketing? Is it to create awareness about your brand? Is it to boost brand loyalty? Is it to drive sales, or downloads, or both? A social media strategy defines your objectives and sets specific, measurable and attainable goals for your marketing to focus on. It helps you define the right channels to target and a way to track your efforts.
Having a strategy is like holding a map in unfamiliar territory - it helps you get from Point A (the planning stage) to Point B (your goal, whether it is more sales, website traffic, brand awareness, etc.). Without it, your social marketing efforts are a waste of time at best and could ruin your brand’s reputation at worst. Let’s create winning strategies for your business.
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The online space is growing aggressively and there are plenty of options to choose from. However, having a brand presence on every social media platform is not only unnecessary, it’s a waste of resources. Our social media strategists will help you define ahead of time where your target audiences are hanging out and what to do on those channels once you get there.
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Many business owners make the mistake of simply posting to stay active, and then wonder why they’re not getting results. There could be a dozen different reasons, and all of them can be traced back to a lack of strategy. Time and money once lost cannot be recovered, but with the right strategy, you can convert from zero to money.
By defining the tasks that need to be done, a strategy assigns roles to team members and specific timeframes in which to execute them. This increases accountability and enables your marketing strategies to go without a hitch.
A quick search for your competitors will reveal dozens of brands that are rocking their social media. What sets them apart from your business? It’s their strategy. Get in touch with our team today, and we will craft a roadmap for your online presence that will make your brand stand out.
Call us now.