Category Archives: Miscellaneous

Oct23 2014

I Can Manage My Facebook Page On My Own. I Don’t Need You!

Posted by GMI Blogger Posted in Miscellaneous, Social Media Marketing

First and foremost, we’ll agree with the title of this blog post. Yes, you can manage your Facebook Page on your own, and in this respect, yes; you don’t need an agency to manage it for you. But then again, if you want to impact your business positively and actually make a return on your investment, then perhaps professional help should be considered.

Facebook Business Management

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Oct2 2014

The Importance Of Having Digital Professionalism

Posted by GMI Blogger Posted in Miscellaneous, Uncategorized

Being professional is undoubtedly one of the most basic aspects of business. From freelancers to small businesses to multinationals, the vast majority of us understands, appreciates, and respects the importance of professionalism. It can easily mean the difference between acquiring a new client and losing one, or getting hired for your dream job and being fired from it.

Digital Professionalism

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Sep24 2014

What’s More Important – Your Website Or Facebook Page?

Posted by GMI Blogger Posted in Miscellaneous, Social Media Marketing

Social Networks have very wisely made it very easy to setup a digital presence without the need to get all technical with domain names, hosting accounts, programmers, and other potentially complex things(and it gets easier every year). Facebook is a great example. It takes little more than five minutes to setup a profile, upload a few nice photos, and voila – you have a digital presence, albeit a very basic one. They even give you the option to select a vanity URL, and your Facebook Page’s SEO ranking can potentially reach something quite respectable in a short span of time. The only catch is that you’re forced to constantly create and publish content in order to maintain an active and engaged audience.

Confused of startting a website

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Sep4 2014

SME Customer Service Like A Multinational Blue-Chip

Posted by GMI Blogger Posted in Miscellaneous

It’s quite surprising to see how many companies across the Middle East still do not have proper customer service channels set up. Customer service, in the traditional sense, may be seen as needing a significant investment and is often considered out of reach by many smaller businesses. This, however, is no longer the case. When it comes to offering your customers a proper customer service channel, all you really need is one or members of your staff who are willing to invest a little bit of time every day, responding to inquiries.

Small and Medium Business Customer Service

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Aug21 2014

Site-Wide SSL: Is It Really Needed?

Posted by GMI Blogger Posted in Miscellaneous


SSL Security in WebsitesIs it really necessary to secure your entire website with Secure Socket Layer (SSL) ? Before we begin answering that question, let’s remind ourselves why SSL is used in the first place.

SSL is used to secure connections between a user’s computer, and the server of the website they’re browsing. This is a very simplistic explanation, but it sums things up. Ultimately, the point of this technology is to protect data in transit –such as usernames, passwords, credit card information, and the like. Continue reading