Category Archives: Uncategorized

Jul9 2018


Posted by GMI Blogger Posted in Uncategorized

Wikipedia is the world’s favorite and most used reference publication. The Wikipedia is a web-based, multilingual free encyclopaedia-the single largest most popular general reference publication. If you as an individual or an entity aspires to have a presence, then Wikipedia is the place for you.

In the past the Encyclopedia was a print publication and limited to few individuals as not many could afford the price. Presently with the introduction of Wikipedia, anyone who can access the internet can use the Wikipedia. It was created by Jimmy Wales & Larry Sanger on 15th January 2001 – the very same year ‘Global Media Insight’ was established. Google started its operations 3 years earlier on 15th September 1997.Being the most used and popular reference publication, Wikipedia is held in great esteem. It’s very common to see people argue based on facts stated by Wikipedia.

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Sep26 2017

The Importance Of Flow Between Elements In A Dashboard

Posted by GMI Blogger Posted in Uncategorized

Over the last decade, online dashboards have emerged as one of the most effective business development tools in the market. They gather inputs about relevant metrics from an enterprise’s online and offline assets and visualize them into easily-accessible simple overviews.
This helps decision makers make better sense of the data that the organization collects. With a single-glance preview of the most important KPIs of an organization, dashboards can play a key role in improving its profitability and daily processes.

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Jul8 2016

Android 6.0 Marshmallow: 6 Features You Need To Unlock

Posted by GMI Blogger Posted in Uncategorized

For Android users, upgrading their devices is an inconvenient process involving Google, device makers and mobile operators. Understandably, many choose to stick to the versions operating on their mobiles.

Android N, is set to release in late 2016, but that doesn’t mean that Android 6.0 Marshmallow is on its way out. If you’ve installed Marshmallow on your device, make the most of it with these six useful hidden features.

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Apr17 2017


Posted by GMI Blogger Posted in Uncategorized

Whether you are new or know a bit about Facebook Pixels, this article is for you. Know about the many benefits of using Facebook Pixels for your online marketing.

XKEYSCORE, Tempora, PRISM, FTM, Tacfin, MUSCULAR, NSA, GCHQ, five eyes and governments don’t need to look very hard to get more information about you than has been publicly available all the while.

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May29 2017


Posted by GMI Blogger Posted in Uncategorized

There are few information which Facebook misses out due to it’s limitations. Learn, how Advanced Matching bridges this gap

There is a lot that Facebook Pixel can do for you. Whenever a user who’s logged into Facebook on their browser visits a website with the Facebook Pixel plugin, their behaviour and details are mapped and identified for analytics. In fact, Facebook Pixel can capture all types of possible events and information, which can be leveraged for personalized campaign objectives.

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Event Mapping and Re-targeting

This information is stored in a cookie that’s created in the user’s device. The cookie transmits this data, at regular intervals, to Facebook. It is matched with existing data in the Facebook database. The database contains huge sets of similar information that Facebook has collected from user activity on its social media platform as well as from other third party sources.

Thus, Facebook is able to intelligently & accurately profile your website visitors. This makes for efficient re-targeting.

Facebook Pixel Advanced Matching

But imagine a scenario where the user employs multiple browsers or is operating mobile only. In such cases, Facebook Pixel might not be able to accurately identify the user and whom to assign the events to. This is where Facebook Pixel Advanced Matching can help out. Facebook Pixel Advanced Matching passes the user’s email ID, name, gender, city and such other details into the Pixel parameters.

Thus, even in scenarios where there isn’t sufficient information to profile the Facebook users with their web interactions using Pixel, Advanced Matching can identify them to a large degree of accuracy using these external details. We’ll discuss more about how to implement Facebook Pixel Advanced Matching and how to use it to improve the effectiveness of your advertising in our next section.

Get in touch with us today to have all your questions answered about Facebook Pixels & learn how you can leverage it for your business needs.