Among wide variety of KPI’s used for measuring content consumption, have you ever thought about or used scroll-speed as a KPI? There are many tools available today which can help you in analyzing the user scroll on your webpage. Of the many metrics which Google Tag Manager tracks, “scroll distance” and “scroll time” is also part of […]

People look upto Doctors having a Wikipedia page. They are held in high esteem. Everyone knows that it’s not possible for anyone to aspire for a Wikipedia page. The multiple layers of editors make it impossible for ordinary mortals to get a Wikipedia page. More than 95% of Wikipedia page publication requests are declined.

The first ever Google Doodle was a zany message for users (in the case of a server crash) that Larry Page and Sergey Brin were away on vacation. Two years later, the second doodle celebrating Bastille Day was created by current webmaster Dennis Hwang at the duo’s request. It caught on so well that what began as […]

What is Conversion Rate Optimization? Conversion rate optimization (CRO) is the systematic process of optimizing your site or landing page experience based on website visitor behaviour to increase the percentage of visitors to a website that converts into customers. The CRO process involves understanding how users journey through your site, what actions they take, and what’s […]

Social media platforms have transformed how customers and brands connect and engage. In fact, it is considered one of the most disruptive technologies of the 21st century. Its ability to present customer sentiment and opinion as simple, measurable data has made social media a highly effective business development tool.

No other company likes digging deep into its pockets and spending dollars on acquiring new companies as Google does. Google has acquired all kinds of companies, from robots, gaming, mapping companies to security agencies, artificial intelligence, facial recognition to self-driven cars; the list is quite endless.