Sep14 2015

History of Google Analytics Code

Posted by GMI Blogger Posted in Miscellaneous, Uncategorized

Google Analytics is one of the most popular Web Analytics platforms to monitor website and mobile application traffic.

Google Analytics Usage Stats 2015 According to BuildWith Trends data as on 2015 September, Google Analytics is being used in 59% of the total websites across the globe.We can understand its importance from the fact that the following web analytics platforms; Quantcast Measurement and Facebook Domain Insights, are only used by 4% of the users.There’s no doubt that Google Analytics is one of the most preferred web analytics platform used by businesses and service providers in Dubai, just as in other cities within UAE. It has become a de facto standard to track the online performance and gain meaningful insights about a website’s performance.

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Sep1 2015

UAE’s getting ready for M- The new personal assistant from Facebook

Posted by GMI Blogger Posted in Social Media Marketing

Calling all technophiles in Dubai and UAE! Get those smart phones ready for a new and improved online task management experience with M, brought to you by Facebook.

‘M’erging artificial intelligence with a human element


Here’s M! The new virtual assistant from Facebook that can make restaurant reservations, buy a birthday present for your spouse, or book a weekend getaway. Yet to hit the shores of UAE and other countries, it’s currently undergoing its test run in San Francisco Bay Area by a few hundred people and if proven successful, it would scale up but yes, with time.

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Aug12 2015

Customer Experience (CX) is equally important as User Experience (UX)

Posted by GMI Blogger Posted in Uncategorized

Digital marketing trends in UAE are always on a constant mode of change. In terms of design, UX (User Experience) and CX (Customer Experience) have become equally important. While CX is about end-to-end, covering mobile, web, static and human touch points, UX is all about developing an interaction-rich experience online which will direct future traffic and business to your brand and product. Read on to understand the effect that a well-designed CX and UX could have on your business.

Customer & User Experience

CX and UX- There’s a lot in a name

There was a man who used to spend 3 hours a day trying to attract customers to his shop. He tried all possible ways of attracting the passersby. He even attended a 2-day course titled ‘How to get customers flocking into your shop?’. Unfortunately, all in vain.
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Jul15 2015

Contextual Advertising

Posted by GMI Blogger Posted in Online Advertising

Contextual Online Advertising

Being known as the ‘Shopaholic’s Paradise’, Dubai is indeed the hotspot for some of the best buys. Let alone the shops that are seen in and around the city overflowing with buyers, the surge of shopping by Dubaians have also cast a record on the online shopping arena. Well, this article is not going to be about Dubaians or about how awesome shopping in Dubai is. It’s about how to get your business brand and your products in the spotlight worldwide and especially among those online surfers in Dubai. We are going to tell you how Contextual Advertising is going to help your brand hit the right spotlight online.

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Jun25 2015

UAE Social Media Statistics 2015

Posted by GMI Blogger Posted in Infographics, Social Media Marketing

Social Media has swept UAE like a sandstorm, permeating every aspect of daily life for the average Emirati. Aspiring home cooks post their best dishes, moms post pictures of their little ones, and friends share thoughts with each other, as if they were all in the same room. Since January 2014, UAE has experienced a phenomenal 23% growth in active social media accounts.

UAE Population & Social Media Accounts 2015

With a population of 9.58 million people, UAE is a melting pot of cultures and people from across the world. There are over 5.4 million active social media accounts which amount to more than 56% of the population, a figure that is higher than Canada, Germany and South Korea. On an average, UAE residents spend close to 3.6 hours on social media.

Social Media Infographics 2015

UAE Social Media Stats 2015 Infographics

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