Apr5 2016

Facebook News Feed Redesigned, Again

Posted by GMI Blogger Posted in Social Media Marketing

Of all the cool new terms that joined the English lexicon in the aftermath of the social media revolution, nothing is so underrated, and yet so well known as Facebook’s News Feed. Although it instigated a bit of controversy and opposition when it was first introduced, today it has become an almost Google-like presence in our daily lives.

Redesigned Facebook News Feed

And it might seem surprising to you that, much like Google’s search function, there is an extremely complex algorithm at work behind the humble News Feed. A surprise that’s more pronounced with Facebook’s recent announcement that it’s making significant changes to this algorithm.

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Mar27 2016

Facebook Going Truly Live, Very Soon

Posted by GMI Blogger Posted in Social Media Marketing

Facebook is coming out with something new. Right on the heels of bringing forth a great change to its “Like” button, Facebook is back in the news with another introduction: the Live feature. With this new feature comes the ability to live stream a video across Facebook which can be seen by all your friends.

Video Live Streaming Across FacebookAlthough Facebook first rolled out the feature in the December of last year to a few verified accounts and celebrities, it’s prepping for a wider rollout in the first quarter of this year. That means Facebook Live might soon be coming to your smartphone too.

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Mar18 2016

Facebook’s Like Button Gets A New Set Of Reactions

Posted by GMI Blogger Posted in Social Media Marketing

Of all the things that Facebook’s billion+ users have been requesting, arguing, clamouring and signing petitions for, nothing is more prevalent and has gained more support than their cries to include a “Dislike’ button. And to a point, it’s with good reason. If, for example, a friend was to post something tragic on their wall, “liking” it doesn’t really seem like an appropriate response.

Facebook Reaction Button

As the debate raged on, Facebook’s CEO Mark Zuckerberg finally reacted. “I think people have asked about the dislike button for many years,” he acknowledged. “What they really want is the ability to express empathy,” he said. “Not every moment is a good moment.”

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Mar9 2016

The rise and rule of e-commerce website

Posted by GMI Blogger Posted in Miscellaneous, Website Development

Rise Of Ecommerce WebsiteE-Commerce also known as Electronic Marketing has evolved over the years with the boom of new technology. This is why E-commerce store owners are constantly on their toes figuring out what works best for their brand.

Here are a few of the latest trends in the e-commerce industry.

The rise and impact of Mobile shopping

Over the years we have seen a surge in the use of mobile phones. Now people use them not only to text or communicate but also to shop.
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Mar3 2016

Flash Ads on the verge of a rubout

Posted by GMI Blogger Posted in Miscellaneous, Online Advertising

Adobe Flash PlayerAdobe Flash Player has been slowly, yet surely moving onto the dark side of the moon. Google has nodded its agreement to scratch out Flash Professional from June 2016. Though this death sentence was pre-announced, it came rather a bit too early. With this, Flash-built ads will not be uploaded to the two biggest ad products, AdWords and DoubleClick Digital Marketing.

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