Sep25 2014

SMEs Don’t Care About Data Security

Posted by GMI Blogger Posted in Miscellaneous

The title of this post is meant to be a generalization and to grasp your attention because it’s an important matter – data security that is. The bigger companies seem to understand its importance, and many do take the necessary precautions to maintain some level of data security. They don’t always do it very well, but quite often they have the basics covered. SMEs on the other hand very often don’t have much demonstrated concern for the privacy or security of their website visitors.
Website Data Security Continue reading

Sep15 2014

I Can Manage My Facebook Page On My Own. I Don’t Need You!

Posted by GMI Blogger Posted in Miscellaneous, Social Media Marketing

First and foremost, we’ll agree with the title of this blog post. Yes, you can manage your Facebook Page on your own, and in this respect, yes; you don’t need an agency to manage it for you. But then again, if you want to impact your business positively and actually make a return on your investment, then perhaps professional help should be considered.

Facebook Business Management

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Sep4 2014

SME Customer Service Like A Multinational Blue-Chip

Posted by GMI Blogger Posted in Miscellaneous

It’s quite surprising to see how many companies across the Middle East still do not have proper customer service channels set up. Customer service, in the traditional sense, may be seen as needing a significant investment and is often considered out of reach by many smaller businesses. This, however, is no longer the case. When it comes to offering your customers a proper customer service channel, all you really need is one or members of your staff who are willing to invest a little bit of time every day, responding to inquiries.

Small and Medium Business Customer Service

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Aug21 2014

Site-Wide SSL: Is It Really Needed?

Posted by GMI Blogger Posted in Miscellaneous

 

SSL Security in WebsitesIs it really necessary to secure your entire website with Secure Socket Layer (SSL) ? Before we begin answering that question, let’s remind ourselves why SSL is used in the first place.

SSL is used to secure connections between a user’s computer, and the server of the website they’re browsing. This is a very simplistic explanation, but it sums things up. Ultimately, the point of this technology is to protect data in transit –such as usernames, passwords, credit card information, and the like. Continue reading

Aug17 2014

Native Mobile Apps: One Platform or All Platforms?

Posted by GMI Blogger Posted in Miscellaneous

“There’s an app for that!” is something we’ve all laughed about at some point. It’s a funny look at the reality of mobile apps and the flood of ideas that get turned into them.
Mobile-Apps-PlatformsFrom medical apps to noisemakers, there’s an app for just about anything. It’s a reflection on how beautifully planned and supported mobile app development is. Apple, Google and Microsoft have made it relatively simple for developers around the world to quickly and efficiently develop mobile apps for just about anything.

And brands have swarmed to mobile apps just like everybody else. Continue reading