Social Media has swept UAE like a sandstorm, permeating every aspect of daily life for the average Emirati. Aspiring home cooks post their best dishes, moms post pictures of their little ones, and friends share thoughts with each other, as if they were all in the same room. Since January 2014, UAE has experienced a phenomenal 23% growth in active social media accounts.
With a population of 9.58 million people, UAE is a melting pot of cultures and people from across the world. There are over 5.4 million active social media accounts which amount to more than 56% of the population, a figure that is higher than Canada, Germany and South Korea. On an average, UAE residents spend close to 3.6 hours on social media.
Social Media Infographics 2015