Web development is evolving at a breakneck speed every passing year. New website technologies are being discovered regularly as developers explore new ways of innovation. If you are a business owner who uses digital marketing, it’s important to foresee these changes and adapt to them- so that you can keep up with the competition, and attract more customers.
To make it easier for you, we have analyzed the shifts across industries and created an ultimate list of the latest web development trends in 2023.
Top 25 Web Development Trends For 2023
- Blockchain Technology
- Progressive Web Apps (PWA)
- Internet of Things (IoT)
- Accelerated Mobile Pages (AMP)
- Voice Search Optimization
- API-first Development
- AI-Powered Chatbots
- Push Notifications
- Content Personalization with Machine Learning
- Motion UI
- Data Security
- Micro Frontends
- Virtual Reality
- Serverless Architecture
- Cloud Computing
- Single-Page Applications (SPA)
- Automation Testing
- Responsive Websites
- Dark Mode
- No-code/Low code development
- Augmented Reality
1. Blockchain Technology
Blockchain is an encrypted database storing system. Unlike conventional systems, it stores information in blocks, which are then joined as a chain. It offers innumerable benefits, one of which is it makes transactions more secure and error-free. The technology underpins the digital currency, Bitcoin. Cryptocurrency usage has increased significantly in the last decade because major payment systems decided to accept Bitcoin. In 2019, more than 34 million blockchain wallets were used across the globe.
Blockchain technology enables the participants to make transactions across the internet without the interference of a third party. This technology has the potential to revolutionize different business sectors by reducing the risks of cybercrimes. Blockchain Technology lets web developers use open source systems for their projects, which makes the development process much easier.
Benefits of Blockchain in Web Development
Let’s look into the major benefits of Blockchain in web development:
- Blockchain works on consensus algorithms, which makes it almost impossible to break into.
- Data is stored on a network, making it easily available to users.
- The blockchain system is decentralized, and thus, is less prone to mistakes.
- Data can be transferred across the network without the need for intermediaries.
- Amazon Web Services
- Microsoft Azure Blockchain Service
2. Progressive Web Apps (PWA)
PWA is widely preferred for many other reasons, including its potential to replace native mobile apps. PWAs deliver offer a swift experience even when the user is offline or on an unreliable network. Many Web Design companies across the globe have started offering PWA solutions for their clientele. Along with an amazing user experience, PWA also has other features like push notifications and offline access to cached content.
Benefits of PWA in Web Development
The technology lets web developers combine the capabilities of websites and mobile apps to:
- Create an immersive user experience.
- Increase user engagement and conversion rates.
Moreover, Progressive Web Applications:
- Have comparatively low development costs.
- Can be used without depending on app distribution services like Appstore or Play Store.
- Offers fast installation and automatic updating features.
3. Internet of Things (IoT)
IoT can be defined as a network of internet-enabled devices, where data transfer requires no human involvement. It is one of the most promising among current trends in web development. A future where objects are connected to the web isn’t just imagination in 2023. It is forecasted that there will be around 30 billion Internet devices operating in 2025.
IoT has proved to be one of the most powerful web development trends as it fosters constant data transferring. It helps companies engage with customers in a swift manner, creating personalized experiences. Moreover, IoT can be used to create advanced communication between different operational models and website layouts. The technology also comes with broad applications like cameras, sensors, signaling equipment, etc. that helps to solve client requirements more efficiently.
Benefits of IoT in Web Development
The wide-ranging benefits of this smart ecosystem can be utilized by businesses in websites and mobile apps. The technology can be used in web development also:
- IoT provides accurate results without delays or errors with regards to the data transfer.
- Supports powerful security technologies protecting both business and user data.
- Helps developers gain more insights, analyze customer behavior and improve overall user experience.
- Wearable devices
- Connected cars
- Biometric cybersecurity
4. Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages is a hot website development trend in 2023. It is a project born out of the collaboration between Google and Twitter to create faster mobile pages. AMP optimized pages load easily and thus rank better than other mobile web pages. AMP pages load in about 2 seconds compared to non-AMP pages, which may take up to 22 seconds.
As the internet is becoming more user-oriented, AMP is a technology that developers are embracing. Moreover, implementing AMP lets companies save costs on UX and attract users with low internet speeds. The technology was created to encourage small businesses by enabling them to build websites that work smoothly across mobile devices.
Benefits of AMP in Web Development
AMPs offer many benefits for web developers like:
- Easy optimization for search engines.
- Low bounce rates.
- Adjusts to any browser.
- No need to create sitemaps to be identified by search engines.
User Examples (Early Adopters):
- The Washington Post
5. Voice Search Optimization
Voice search optimization can be simply defined as the process of optimizing web pages to appear in voice search. Devices that use voice recognition are gaining fast popularity, thanks to voice assistants and IoT. The technology has grown so much that by the coming year, these devices will be able to recognize the voices of different people and provide a personalized AI-based experience. In the field of web development, the latest innovations are voice-activated self-standing devices, and voice optimization for apps and websites.
With more AI-enabled devices, voice recognition saves our time and helps us multitask. According to estimates, there will be 8 billion digital voice assistants in use by 2023. The massive growth will impact how voice search optimization will become unavoidable in the list of latest web development technologies.
Benefits of Voice Search Optimization in Web Development
Voice search optimization helps web developers in the following ways:
- Makes local SEO campaigns more effective.
- Can answer customer queries quickly.
- Develop more trust and customer loyalty.
Examples (early adopters):
- Alexa (Amazon)
- Google Assistant
6. API-first Development
As the name suggests, APIs are treated with high priority in API-first development. As new technologies emerge, it is necessary to establish a connection between them, and the APIs facilitate these connections. APIs have been around for nearly 20 years. But, earlier, developers used to focus on product development first, and the need to establish a connection with software and devices came as an afterthought.
However, API-first development has major benefits – the most important being it is user-focused. The method allows developers to work in parallel, reducing development time and costs. Moreover, it reduces the risk of failure of a project ensuring that all the APIs are reliable and consistent. Thus, API-first development is becoming a major trend in web development nowadays.
Benefits of API-first model in Web Development
Besides being developer-friendly, API-first development comes with tremendous benefits like:
- Reduces the learning curve of developers as well-documented and consistent APIs are provided.
- APIs are reliable and consistent, thus reducing the risk of system failure.
- Stakeholders can provide feedback on the design of an API before any code is written.
7. AI-Powered Chatbots
An AI-powered chatbot is a smarter version of regular chatbots. The technology uses natural language processing (NLP) and machine learning (ML) to better understand user intent and provide a human-like experience. AI-based bots have advanced features like 24×7 problem-solving skills and behavior analytics capabilities. According to experts, self-learning bots are the future, and companies can cut costs by replacing their support managers. An AI-powered chatbot can easily be integrated into regular/professional websites and PWAs.
AI chatbots are a trend that is considered to be a worthy investment in the long term. They can answer FAQs, connect users with the right human assistant, and even take an order. Chatbots generally provide quick answers in an emergency and are quick to resolve complaints.
Benefits of AI-powered Chatbots in Web Development
As clients demand more feature-packed deliverables, technologies like AI-powered chatbots can benefit developers in the following ways:
- Make development easier by replacing navigational website elements.
- Provides exceptional user-experience.
- Develop fewer applications as chatbots are integrated with messengers.
- Nestle’s NINA
- HDFC Bank’s EVA
8. Push Notifications
Push-notifications are clickable pop-ups that come up before a user while browsing. The technology is used as a quick channel through which companies can convey information like offers and messages. It can be implemented on any device – laptops, smartphones or tablets.
As we saw, Push Notifications is one of the most favored features of Progressive Web Apps. It is a powerful tool that helps gain users’ attention and increase retention rates. Internet giants like Facebook and Google have already implemented the technology to their web applications.
In 2021, we saw that this technology was adopted by many businesses. Also, these instant notifications are likely to replace common communication channels like emails. Push Notifications can easily be integrated into online shopping websites, existing blogs, and other websites. So, push notifications will become more pronounced in 2023.
Benefits of Push Notifications in Web Development
Push notifications help web development in the following ways:
- Enhanced user experience.
- Drive visitors and click rates.
- Promise more ROI to clients .
- Buzzfeed news
9. Content Personalization with Machine Learning
Content personalization with machine learning, also called predictive content personalization is an advanced AI-driven approach to dynamically display the most relevant content to each user.
Machine Learning (ML) is used in web development to provide an improved experience to users. Developers use ML to enable software to analyze incoming data, detect patterns and personalize content. Many leading companies use this technology to enhance user experience. For instance, Airbnb and Netflix use ML to customize search results for their users.
ML helps you to personalize content without targeting a whole segment of users. You can identify each user particularly, and cater to their interests. The algorithms provide tailored content based on user intentions. Content personalization with ML is an amazing trend that allows you to adjust your content by analyzing visitor behavior.
Benefits of Content Personalization with ML in Web Development
Besides personalizing content with the advanced feature of ML, developers can make use of this technology to:
- Analyze the site navigation paths, view durations, etc.
- Get more insights than they traditionally gain from A/B testing.
- Optimization of web pages becomes much easier.
10. Motion UI
Motion UI is a front end framework that is used to build fully responsive web designs. The technology enables developers to create motion within a native app setting. It comes with predefined motion which can be used for any design project.
A website should not only provide the information a user is looking for but has to be attractive. Beautiful-looking websites have more chances to get noticed by your target audience. Motion UI is a new design approach that makes digital products more intuitive and user friendly.
The approach involves custom animation integration and CSS transitions sourced from SASS libraries with an array of animated elements. Motion UI helps to create an easy interface that guides users offering an enjoyable experience. It is one of the most important trends in web application development as it makes UI design faster and simpler.
Benefits of Motion UI in Web Development
The technology comes with amazing benefits that will transform web development. Here are some of them:
- Makes web design more effective by helping users find the exact information they look for.
- Enables prototyping of animated elements at a faster pace.
11. Data Security
As the name suggests Data Security means protecting your digital data from unwanted data breaches or cyberattacks. Cyberattacks can cause huge blows to your business and reputation. Thus, data security is one of the trending web development technologies in 2023. No matter what web app you are planning to launch, data security has become a prime concern.
In the coming years, we can expect AI to become much more helpful in data security. The most recent innovation we saw was AI-powered biometric logins to scan fingerprints and retinas. Also, it is easier to detect threats with AI-powered software.
Benefits of Data Security in Web Development
Advancements in Data Security can help web developers in the following ways:
- Use secure content management systems, plugins and extensions.
- Choose secure hosts and servers.
- Make use of a good firewall application.
Data security providers:
Multi-experience can be defined as the whole user experience with a single application across different digital touchpoints – like websites, apps, chatbots, wearable devices, etc. The purpose of this technology is to promote a seamless and consistent user journey.
Multi-experience is an unavoidable website development trend in 2023. Today, smartphones, tablets and laptops are not the only smart devices that your potential customers use. There are other gadgets like smartwatches, AR/VR modules, voice assistants and other IoT devices.
Besides creating a dynamic website that adapts to common devices, you should go for multi-experience, where you can communicate with your customers across all devices they probably use. Focusing on creating a multi-experience application in 2023 can increase your odds of becoming the best business in your niche.
Multi-experience can improve web development in the following ways:
- The technology enables rapid and scalable development across devices.
- Developers will have access to an array of front-end tools and back-end services which will help to accommodate all requirements.
- It is built on low-code frameworks, and lets developers have more control over the deployment.
Multi-experience development platforms:
- Google Home
Cybersecurity is defined as the protection of computer systems and networks from information disclosure, theft, damage or disruption. It gains more importance in 2023 because, while we automate more processes, our data is at increased risk of being stolen. You can work with popular cybersecurity companies to find out the latest technologies in this field include the development of algorithms that protect users from phishing attacks. Another interesting trend is IoT interaction protection and mobile security.
The development of privacy policies like GDPR in Europe (General Data Protection Regulation) is also one of the latest developments in the field of cybersecurity. These new cybersecurity innovations help you streamline information security and optimize business continuity management.
Role of Cybersecurity in Web Development
Cybersecurity helps web developers in the following areas:
- They can use web frameworks like Django or Ruby on Rails to avoid major threats like Cross-Site Scripting (XSS).
- Can take precautions by using strong encryption techniques to safeguard sensitive data.
- Analyze possible attacks by monitoring suspicious activities.
14. Micro Frontends
Micro Frontends is a recent web development trend of breaking up frontend monoliths into smaller, more manageable pieces. Microservices Architecture has been popular over the last few years, as it helps developers build flexible backends, unlike the old fashioned ones. However, there are still complications with frontends, where monolithic codebases are used to build interfaces. Fortunately, Micro Frontends can avoid this headache.
The technology helps developers cut a monolithic frontend into simple units, before testing and deploying them separately. Moreover, multiple teams can work on different frontend components, and then put them together to create an amazing web application. This also makes app upgrades easier and contributes to the overall development flow.
Benefits of Micro Frontends in Web Development
Take a look at how Micro Frontends can help web developers:
- It can simplify large-scale workflow systems, making it easier to create and update.
- The codebases and smaller, thus more manageable.
- Promotes reusability – saving time and effort while creating new workflows.
15. Virtual Reality
Virtual reality (VR) is a simulated experience of a three-dimensional image or environment, which is created using an electronic device. The adoption of virtual reality is going strong in 2023, and we can expect to see more of this technology being utilized in web development.
Besides the above-mentioned industries, another application of VR involves virtual meetings that would enhance remote work. Ultimately, it is all about creating the best experience for users and VR thus becomes one of the most important web development trends.
Applications of VR in web development
- Virtual Reality is used in websites to help users visualize the products they are going to purchase.
- VR devices like Oculus Rift or Google Cardboard are expected to revolutionize industries like tourism, architecture and retail.
- Volvo (Test Drive)
- Mc Donald’s (Happy Goggles)
16. Serverless Architecture
Serverless architecture, also known as serverless computing, is a software development model where apps are hosted by a third party, so you need not handle server software or hardware. The technology helps you avoid system overloading, data loss and reduce development costs. Serverless architecture is a recent web development technology that is supported by major vendors like Amazon Web Services.
The model allows you to replace regular servers with cloud to manage machine resource consumption. Besides the above-mentioned benefits, serverless architecture helps to keep the internet more sustainable. In the coming years, the technology is forecasted to be used widely for IoT apps and products that require complex backend requests.
Benefits of Serverless Architecture in Web Development
Here’s how the technology benefits web development:
- Needs less computing power and human resources.
- Developers get more time to focus on UX.
- The IT team doesn’t need to worry about server management.
- Google Cloud Functions,
- Amazon Web Services Lambda,
- Microsoft Azure Functions
17. Cloud Computing
Cloud computing means the use of cloud-based resources such as storage, networking, software, analytics, and intelligence for flexibility and convenience. It emerged as an important trend during the pandemic as more and more organizations had shifted towards remote working.
In 2023, we can expect new advancements in the field. It is predicted that the cloud infrastructure market will grow a whopping 35% this year. The technology helps avoid data loss and data overload besides offering multiple benefits like reduced development costs, flexibility, and robust architecture.
Benefits of Cloud Computing in Web Development
Here are some of the ways how Cloud Computing can transform web development:
- Most importantly, developers need not worry about storage space
- Developers can work together from different locations
- Cloud computing is cost-effective and facilitates easy accessibility to all team members
- Netflix (moved to Cloud in 2016)
Most common providers:
- Amazon Web Services
- Google Drive
18. Single-Page Applications (SPA)
A single-page application can be defined as a kind of app that doesn’t need to reload itself while working in a browser. The user could enjoy a natural experience and seamless usage. The apps we use daily, like Facebook, Gmail, and Twitter are SPAs. It is one of the top web development trends in 2023 and is expected that in the future, most functional websites will be built as SPAs.
Single-page applications have more capability to hold the attention of users, as they seem to operate quickly. A user gets instant feedback unlike regular websites, where they have to wait for the page load.
Benefits of SPAs in Web Development:
- Better SEO optimization features.
- Less complex implementation and debugging.
- Better reusability and caching.
- Google Maps
- It helps developers to write code modules without fearing legacy browser incompatibility.
- Offers built-in HTML templating, making data in the markup easy to read.
- Offers component-based design, which enables content reuse .
Popular JS frameworks:
20. Automation Testing
Automation testing can be defined as performing software testing with little or no human interaction to achieve more efficiency. Testing is an essential part of web development, especially to guarantee the quality of a product before delivery. While manual testing is the standard process, it’s not the best approach in 2023. Automation of the development stages allows developers to accomplish complex projects with a small team. Likewise, test automation helps them check whether the product is ready for deployment, with greater test coverage and transparency.
Automation testing can help the development team collect test cases, learn from them, as well as reduce development time and cost (up to 20%). So why is automation testing an important web development trend? Simply because the digital environment is becoming more competitive – so being faster and delivering better quality products will help you lead.
Benefits of Automation Testing in Web Development:
Automation testing makes the development process a lot easier. Here are some of the benefits:
- Code reusability – the codes are modularized, and thus can be used again when needed.
- Automation tests can be done 24×7, without someone monitoring.
- Software testers can focus on more complex things.
21. Responsive Websites
Responsive web design is a web development approach that is used to create dynamic websites that adjust to different screen sizes. One cannot make a list of the top web development trends in 2023 without mentioning responsive websites. Every second a search request is being made on the internet from a mobile device, which means that companies should invest in responsive web design to create websites that automatically adapts to any device.
The technology helps solve a lot of problems, like improving user experience, and increasing the amount of time a user spends on a website. Additionally, Google had already announced that mobile-friendliness would be a ranking factor in its search engine algorithms.
Benefits of Responsive Web Design in Web Development:
Here are some of the ways how web developers can benefit from Responsive Web Design:
- It takes less time than creating a stand-alone mobile site.
- It is easy to monitor analytics data.
- Responsive web design is easier to maintain; design will remain the same across devices.
22. Dark Mode
The dark mode was first introduced a few years ago, but it was from 2020 through 2021 that it became a mainstream trend in web development. Basically, dark mode is associated with the color scheme used. That is, a darker background is used for the website, over which text and other UI elements are displayed in a light color.
The dark mode is a major consideration of every development today. Surveys suggest that the majority of people prefer dark mode over light mode. Some solutions provide this as an option wherein users can toggle between dark mode or light mode from the settings according to their preference. Some other solutions enforce dark mode as their sole color scheme. Whichever way it’s implemented, there is no doubt that the dark mode will be an unavoidable web development trend in 2023.
Benefits of Dark Mode in Web Development
The dark mode is popular not just because it’s stylish and aesthetic, but also because it has several practical benefits, such as:
- It reduces eye strain, especially in low-light conditions.
- It consumes less battery when dark mode is used instead of light mode with the same brightness.
- It’s found to be helpful for people with visual impairments or light sensitivity
- Blue light emission is less when dark mode is activated.
Benefits of WebAssembly in Web Development
WebAssembly is finding much application in the development of web games, online editors, interactive apps, etc. Its benefits are:
- It can run on any web browser, so can be accessed from anywhere.
- Possible to run code at near-native speed.
- It supports multiple programming languages.
24. No-code/Low Code Development
If you are looking for an easy to use technology that helps in creating software solutions without the hassle of having to write codes, then either of these is for you. A developer, who might have minimal knowledge about traditional programming languages, can easily work with these technologies. This is because they provide a visual approach to application development. However, their similarities end here. Their differences are as follows:
Low-code platforms like Ninetex and Outsystems allow you to create freely accessible high-demand apps. No-code, on the other hand, is more suitable for meeting the specific demands of businesses. Some of the popular no-code platforms available on the market are Webflow, Scapic and Mailchimp.
No-code allows programmers with zero experience to create solutions. Whereas, the Low-code platform can be used efficiently only by experienced programmers.
- Building logic
The no-code basic design uses the simple drag and drop logic while low-code has the same building logic as high-code solutions.
25. Augmented Reality
An article on technology trends will be incomplete without the mention of AR or augmented reality. This trend has penetrated every possible field including education, healthcare, games etc. With AR, users can experience things in their own environment through engaging, personalized and fun designs. Some of the noteworthy examples of AR applications include:
- Nintendo’s Pokemon Go App
- Google Pixels Star Wars Sticker
- Weather Channel Studio Effects
Today, many e-commerce websites like IKEA, Amazon etc are also using AR to enhance the user experience by creating virtual showrooms. The entertainment value provided by AR is thoroughly enjoyed by all users. In just a century, AR progressed from being a dream to a reality, so it won’t be long until AR integrates with daily life to improve its productivity and efficiency.
What is the Future of Web Development?
2023 will witness a lot of advancements in the field of web development. In this blog, we have gone through the most important future trends. These trends are going to shape how web experiences will be delivered in the future. So, it is important to stay on top of these trends to provide your users with the best experience, improve your website ranking and achieve new heights. Embracing them can help you have an edge over the competitors, and grow your business.
GMI has been at the forefront of the digital revolution since 2001. We offer world-class web development services to our clients across the Middle East and India. Our expert teams of web developers constantly stay on top of the trends to offer best-in-class services. If you are looking at how to adopt these trends in your website development endeavor, talk to our specialists today.