Social media has come to play a decisive role in the rapidly transforming Saudi society. Saudi Arabia continues to be a social media powerhouse, being one of the biggest national markets for Snapchat and YouTube in the world. The global rise in social media amounts to 9.2% annually and Saudi Arabia leads the race among other nations with an exponential annual growth rate of 8.7%.
The Kingdom of Saudi Arabia (KSA) is known as the heart of the Arab and Islamic worlds. The Kingdom is revered as the land of the two holy mosques and the direction to which Muslims all over the world, turn towards in prayer, every day.
The second largest Arab state, over the past decade, KSA’s GDP (Gross National Product) has grown by about 520 billion USD owing to the positive import-export trade balance. In fact, Saudi Arabia exports revenue is 2.5 times more than its imports revenue. In his Vision 2030 statement, the Crown Prince Royal Highness Prince Mohammed bin Salman bin Abdulaziz envisions to build Saudi Arabia as an investment powerhouse and a hub connecting the continents of Asia, Europe and Africa.
No conversation about the UAE is ever complete without talking about the incredible changes that the country has gone through over the last few decades. In recent years, the rate of this transformation has only sped up. We now see an even greater emphasis on technology, global trade and tourism in the nation’s administrative policies and international relationships. UAE is emerging as a global power with an increasing say and influence in world affairs.
The Emirati population has taken to social media like fish to water. Emiratis, on average, spend 2.57 hours on social media daily. Much like in the rest of the world, social media has become one of the most essential parts of daily internet usage in the UAE. It has given a voice to the ignored and served as a melting pot of ideas of all kinds.
Dropping smartphone prices, have driven the massive increase in the usage of mobile phones across the UAE. The large scale rise in the adoption of social media can be attributed to the easy availability of super-fast internet at very low prices. The explosion in YouTube usage is due to the increased prevalence of fast internet connectivity. Whatsapp’s willingness to keep reinventing its product and keep offering novel experiences to its customers is the reason that it has surged past all other competitors and established a unique niche of its own among chat apps.
Did you know Facebook attracted 100 million new users in 2020, amidst the COVID-19 pandemic? If at all the year 2020 offered something good to someone, it is certainly to the social media industry. Read our blog to find out more about the impact of COVID-19 on businesses.
2020 has been a year of trials and tribulations for people as well as for the social media networks like Facebook. The social media giant was summoned by the U.S. court for its questionable acquisition of Instagram. But, apart from that and the one-month-long advertiser boycott, Facebook has succeeded in adding millions of new users to its global community.
From its humble beginnings to becoming the world’s most influential social media platform, Facebook has seen phenomenal growth in 16 years, attracting 2.6 billion monthly users from across the world. In fact, the story of its inception had even inspired Hollywood filmmakers to make an Oscar-winning biopic of Mark Zuckerberg called “The Social Network”, one of the highest-grossing films of 2010.
As in the US, Facebook also gained wide acceptance and prominence in the rest of the world. Even in Dubai alone, the platform boasted a user base of 4.5 million people in 2018. However, with the rise of other social media platforms with almost the same features and services, like sharing thoughts, posting photos and videos and following brands, it is now time to check the present trend of the platform. Does Facebook have the same popularity that it once had?
Facebook marketing can prove to be an effective social media strategy in Saudi Arabia in the coming days. With about 82% market share*, you can reach out to almost half of the country’s population without too much effort.
The statistics here offer some interesting insights into the demographics and whereabouts of Facebook users and can help you streamline your marketing communications and connect with new customers.
For sharing videos or advertising, there exists no other platform as rewarding as YouTube on the planet now. There has never been a website in the past decade that gives us opportunities to become popular overnight and make money online by just uploading videos.
Now the question is, is YouTube a good marketing tool to promote your business in 2020?
The last two decades have completely reshaped the digital landscape of UAE. By creating a conducive environment for digital technologies through infrastructure and policies, UAE has now grown into the most digital-friendly country in the Middle East. By promoting innovators, the country has also been playing a prominent role in the growth of new digital technologies.