Social media has come to play a decisive role in the rapidly transforming Saudi society. Saudi Arabia continues to be a social media powerhouse, being one of the biggest national markets for Snapchat and YouTube in the world. The global rise in social media amounts to 9.2% annually and Saudi Arabia leads the race among other nations with an exponential annual growth rate of 8.7%.
Facebook marketing can prove to be an effective social media strategy in Saudi Arabia in the coming days. With about 82% market share*, you can reach out to almost half of the country’s population without too much effort.
The statistics here offer some interesting insights into the demographics and whereabouts of Facebook users and can help you streamline your marketing communications and connect with new customers.
No conversation about the UAE is ever complete without talking about the incredible changes that the country has gone through over the last few decades. In recent years, the rate of this transformation has only sped up. We now see an even greater emphasis on technology, global trade and tourism in the nation’s administrative policies and international relationships. UAE is emerging as a global power with an increasing say and influence in world affairs.
The Kingdom of Saudi Arabia (KSA) is known as the heart of the Arab and Islamic worlds. The Kingdom is revered as the land of the two holy mosques and the direction to which Muslims all over the world, turn towards in prayer, every day.
The second largest Arab state, over the past decade, KSA’s GDP (Gross National Product) has grown by about 520 billion USD owing to the positive import-export trade balance. In fact, Saudi Arabia exports revenue is 2.5 times more than its imports revenue. In his Vision 2030 statement, the Crown Prince Royal Highness Prince Mohammed bin Salman bin Abdulaziz envisions to build Saudi Arabia as an investment powerhouse and a hub connecting the continents of Asia, Europe and Africa.
For sharing videos or advertising, there exists no other platform as rewarding as YouTube on the planet now. There has never been a website in the past decade that gives us opportunities to become popular overnight and make money online by just uploading videos.
Now the question is, is YouTube a good marketing tool to promote your business in 2020?
The Emirati population has taken to social media like fish to water. Emiratis, on average, spend 2.57 hours on social media daily. Much like in the rest of the world, social media has become one of the most essential parts of daily internet usage in the UAE. It has given a voice to the ignored and served as a melting pot of ideas of all kinds.
Dropping smartphone prices, have driven the massive increase in the usage of mobile phones across the UAE. The large scale rise in the adoption of social media can be attributed to the easy availability of super-fast internet at very low prices. The explosion in YouTube usage is due to the increased prevalence of fast internet connectivity. Whatsapp’s willingness to keep reinventing its product and keep offering novel experiences to its customers is the reason that it has surged past all other competitors and established a unique niche of its own among chat apps.
The last two decades have completely reshaped the digital landscape of UAE. By creating a conducive environment for digital technologies through infrastructure and policies, UAE has now grown into the most digital-friendly country in the Middle East. By promoting innovators, the country has also been playing a prominent role in the growth of new digital technologies.
Known as The World’s Greatest Show, the World Expo is a sheer celebration of human brilliance and achievement. A gathering of nations from every corner of the globe, the Expo has always showcased the world’s greatest achievements, advancements and innovations. A great opportunity to connect with people from all parts of the world, it is also a place to experience the best of art, culture, geography, science, technology, innovation and invention. This will ignite new thought processes and ideas and finally impact and improve lives everywhere.
Expo 2020 is a once-in-a-lifetime celebration of ideas, culture, collaboration and innovation. The largest event ever staged in the Arab world, this is also the first World Expo to be held in this region. Truly an event of massive scale and proportions, everything about the event is in superlatives.