Oct4 2020

Why Is Google Analytics The Favourite Web Analytics Platform In The UAE?

Posted by GMI Blogger Posted in Analytics

Right from the top news portals in the UAE, from Dubai to Abu Dhabi use Google Analytics. Check out Albayan.ae, GulfNews.com, Alittihad.ae, TheNational.ae. Corporates like MAF, Al Tayer, MAF Properties, Emmar, Nakheel use Google Analytics. UAE’s very own e-commerce portal Noon.com is also on Google Analytics.

Analytics tools have multiplied in numbers in recent years, thanks to the data explosion. From Adobe Analytics to Kissmetrics, SEMRush and Wix Analytics, the list is growing, making it rather difficult for companies to find one that fits their marketing needs.

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Jun23 2016

5 Snapchat Tricks You Might Have Missed

Posted by GMI Blogger Posted in Social Media Marketing

Snapchat is the hot new kid on the social media scene, and it’s taking on Facebook and Instagram in the competition for mind space.

Snapchat is primarily a photo sharing app, but they have recently pushed out updates that make sharing through chat more fun. Even if you have updated to the latest version, some of these features are not immediately visible, and chances are you might have missed it.

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Feb17 2017

A COMPREHENSIVE GUIDE FOR TRACKING OFFLINE SALES IN GOOGLE ANALYTICS

Posted by GMI Blogger Posted in Analytics

Most of your important offline customer interactions happen at the store, over the phone, through e-mail communications or possibly even at an event kiosk. With the marketing teams becoming more and more digitally savvy and depending on a single platform for their data needs, it becomes even more imperative to link all your data to a single platform. If Google Analytics is your primary web analytics solution on the website then you are in luck, as Google Analytics provides some amazing options to link all your offline data to its online companions.

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May17 2017

Measure The Result Of Your Facebook Ads

Posted by GMI Blogger Posted in Social Media Marketing

In this article we’ll talk about what you can measure about your Facebook campaigns, which will not only help you take better decisions but also leverage Facebook for better targeting. The previous article on Facebook Pixel gave an overview about the pixel code, what it is and about its benefits. You also learnt about why Facebook Pixel is important for your online marketing efforts.

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Apr14 2016

UNDERSTANDING OUR TARGET AUDIENCE

Posted by GMI Blogger Posted in Analytics

With more brands experimenting, believing & advocating the digital medium, the need to understand the digital consumer is ever so high. Today the consumer has more power, more information and choice than ever before. This makes decision making a complex affair for the consumer.

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