What is Google Tag Manager (GTM) ?
Google Tag Manager is a free-to-use tag management tool from Google. A tag is a string of code that is capable of capturing information about the performance of your website. Although it is a free tool, careful one time implementation of the code within the website is required. GTM implementation gives your analytics team the freedom to manage all tags on their own, without a web development team’s support.
Google Tag Manager proves beneficial to businesses of all sizes – especially small-to-medium sized organizations that don’t have dedicated resources for web development. GTM helps to add or remove tags themselves without any sort of paid or expert assistance. The merits of GTM are available to even large organizations as well. Since they work with more marketing tags, managing them becomes a lot easier.
Enterprise businesses need enterprise-level analytics solutions. If you have expired the free features of your Google Analytics Standard subscription, chances are you are looking for a more robust, enterprise-level analytics solution that meets your requirements.
Google Analytics comes in two versions – the free version (Standard Google Analytics) that most people have come to love, and the enterprise version – Google Analytics 360. The Standard version has many great applications, but if you need increased data limits, turnkey data integrations, advanced attribution and reporting models, the Google Analytics 360 is the one to choose.
When Universal Analytics is installed on a website (without any additional configurations), the only user interaction that is tracked automatically is Pageviews. If you want to track any other interactions on your website, you’d have to implement additional event tracking with the help of a developer or with Google Tag Manager. Improving the ease of use, Google Analytics 4 (GA4) offers more innovative interactions that could be tracked without changing the website’s code or configuring a GTM container. This suite of auto-tracking features is named “Enhanced Measurement”.
While Google Analytics 4 (GA4) allows you to track many of the common interactions automatically, you will still need to implement a group of recommended or custom events to get the most out of the latest Analytics. Nevertheless, the enhanced measurement is a welcome addition for those who require only basic event tracking on their website.
As more & more successful companies press into the data-driven digital growth phase, metrics which measure how visitors interact with a website and how many visitors interact with a website are gaining importance as a KPI or measurement of a brand website’s success.
Web development is evolving at a breakneck speed every passing year. New website technologies are being discovered regularly as developers explore new ways of innovation. If you are a business owner who uses digital marketing, it’s important to foresee these changes and adapt to them- so that you can keep up with the competition, and attract more customers.
To make it easier for you, we have analyzed the shifts across industries and created an ultimate list of the latest web development trends in 2021.
A Heatmap is a great tool for visualizing complex statistical data and understanding what users do on your website, where they click, how far they scroll, where they spend the majority of the time, what they look at or ignore. The ultimate way to measure how your users interact and make use of your website is through Heatmaps and session replays. Nowadays most websites use Heatmaps to make data sets comprehensible and actionable. Also, there are plenty of Heatmap service providers available in the market.
Let’s dive deep into Heatmap and find how you can get started with it.
The Kingdom of Saudi Arabia (KSA) is the heart of the Arab and Islamic worlds and is revered as the land of two holy mosques: Mecca and Medina. Mecca, as you know, is a pilgrimage center and where the sacred Kaaba is located. It is a custom among Muslims all over the world to face Kaaba while doing their prayers.
Saudi Arabia is the largest country in the Middle East and the 18th largest economy in the world. In his Vision 2030 statement, the Crown Prince Royal Highness Prince Mohammed bin Salman bin Abdulaziz envisions building Saudi Arabia as an investment powerhouse and a hub connecting the continents of Asia, Europe and Africa.