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Is your Google Ads account following proper Housekeeping?

Frustration leads to innovation. And Google – a company in the growth path since its birth on 4th September 1998 has always been sensitive to what’s frustrating. It’s not the frustrations that dictate a company or a person’s trajectory – but how they handle it.

Our memories are not perfect. But we can remember everything that matters provided we take care to note it & carefully maintain the information. Many of us would remember the frustration when we remember certain aspects, yet lack the full clarity of what exactly happened. With today’s youth forgetfulness & casualness is often more rampant with the increased fragmentation of media consumption habits & kind of overexposure to information.

Should you think twice before implementing AMP?

Implementing AMP can turn your website into a mobile site that is four times faster. But is it worthwhile to make it a part of your mobile marketing strategy? Let’s take a look.

What is AMP?

AMP (or Accelerated Mobile Pages) is the brainchild of Google. An open-source HTML framework, developed in 2015, it was created to enable faster mobile browsing.

Unlike the standard HTML page, AMP pages are scaled-down versions, created using a special coding language called AMP HTML. This ensures that your website no longer carries those dragging elements that interfere with your site speed.

Site Kit by Google, a complete WordPress Website Solution

Google’s Site Kit is a WordPress-exclusive plugin. It gives you access to a plethora of Google products for optimizing and monetizing your website from a single window.

If earlier you need to jump back and forth between different dashboards and your website for stats and figures, the latest offering from Google clearly eliminates it. As a webmaster, you can configure the Site Kit plugin to fetch insights from different Google sources such as Analytics, Adsense, Search Console, PageSpeed Insights, Tag Manager and Google Optimise.

Building Your Website on Drupal. Pros and Cons

When it comes to building an advanced website, Drupal takes precedence over WordPress and Joomla. Why? Ask any web developer, they’ll say Drupal is flexible, scalable and feature-rich but in the same breath, they say that the platform is a tad complex!

A Brief History of Drupal

Drupal has come a long way from mere ‘drop.org’ in 2000. Drop.org, the predecessor to Drupal, was initially a message board software developed by Dries Buytaert and Hans Snijder during their undergrad days. On account of its popularity, Dries decided to release it as an open-source platform in 2001 renaming it as Drupal, the English pronunciation of the Dutch word, ‘Druppel’ meaning ‘drop’.

صفحات ويكيبيديا بالعربي

ويكيبيديا هي موسوعة حرة على الإنترنت, يمكن لأي شخص تعديل أو إنشاء صفحة عليه لكن يظل التعديل معلق حتى يقوم أحد المحررين بمراجعته والتأكد من صحته وأنه يتوافق مع قوانين الموسوعة ويجب توثيق المعلومات بمصدر أو مرجع موثوق وهناك سياسة خاصة للمراجع والمصادر. تتوفر ويكيبيديا بأكثر من 275 لغة وتتضمن أكثر من 32 مليون مقال وهي موسوعة ذات محتوى حر مبنية على الويب حيث تشغلها مؤسسة ويكيميديا وهي منظمة غير ربحية, أيضاَ يمكن لأي مستخدم تعديل و تحرير وإنشاء مقالات جديدة فيها من خلال إنشاء حساب ثم الضغط على خانة “البحث” كي تتأكد أن موضوعك ليس لديه صفحة أخرى وعند عدم ظهور اسم الصفحة أو المنظمة يمكنك إنشاء صفحة لها.

Doctors in Wikipedia

People look upto Doctors having a Wikipedia page. They are held in high esteem. Everyone knows that it’s not possible for anyone to aspire for a Wikipedia page. The multiple layers of editors make it impossible for ordinary mortals to get a Wikipedia page. More than 95% of Wikipedia page publication requests are declined.

Not surprising that among all online publications, Wikipedia is recognized as one having the highest authority. The esteem value is a cut above the rest. With influence, one can get a press report. But not so for a Wikipedia page.

Online Popularity of Brands in the UAE

Popularity is now countable and a measurable metric, thanks to the keyword research tools.

Just as your annual reports speak about your financial position, the search volume of your branded keywords shows how popular you are as a brand with the populace.

Branded keywords are queries that carry your brand name like “Global Media Insight“, “Al Tayer” or “Al Tayer Motors“. Queries with branded keywords should ideally fetch search results from your brand website alone.

So, what does it mean when you see a rise or fall in the search volume of your brand? It means you are either gaining or losing in popularity.

Here let’s discuss the search volume of some of the business establishments in the UAE and their popularity in the UAE and worldwide.

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Is your Google Ads account following proper Housekeeping?

What is AMP?

A Brief History of Drupal