The Emirati population has taken to social media like fish to water. Emiratis, on average, spend 2.56 hours on social media daily. Much like in the rest of the world, social media has become one of the most essential parts of daily internet usage in the UAE. It has given a voice to the ignored and served as a melting pot of ideas of all kinds.
Ecommerce has been one of the fastest growing businesses in the Middle East, and UAE has some of the most exciting online shopping figures in the region. Propelled by the country’s near complete internet penetration and its reputation as a world-class shopping destination, ecommerce has witnessed incredible growth in the UAE over the past 5 years. So much so that terms like “megatrend” have increasingly come to be used when talking about ecommerce in the country. In the following sections we explore this growth in detail and try to understand the varied characteristics of the ecommerce space in the UAE.
As the most technically sophisticated city in one of the fastest developing countries in the world, Dubai’s embrace of internet technologies and social media has been extraordinary. Out of the UAE’s population of about 9.54 million, around 9 million are active Facebook users. Out of total number of Facebook users in the UAE, nearly half are based in Dubai. Below we take a detailed and comprehensive visual look at a few Facebook related stats for the emirate.
Based on our research on the 2018 population statistics of the UAE, Facebook continues to be the most popular social media channel in the Emirates. Facebook is a powerful medium to get your message across as 97% of the UAE population (9 million out of 9.54 million) use it on a regular basis. The country is Facebook’s biggest user base in the Gulf region.
From what were mere placid backwaters in the late 70s and 80s, the UAE emerged as a federation of seven emirates to become one of the most influential nations in the Gulf region. UAE population have doubled in the past decade. Today, it holds the position as an important economic and cultural hub of the Middle East. It is also one of the most liberal countries in this region with high levels of tolerance and acceptance of other religions and faiths.
As search engines evolve to become the most trusted sources of information in the modern world, businesses and entrepreneurs trying to attract customers must learn to optimize their digital presence to stand out in these portals. In fact, search engine optimization or SEO has become one of the most powerful and effective business development practices in existence today.
Christmas season has taken over the country. The stars in the night sky are twinkling with the distinctly vivid brilliance of the season – all the way from Abu Dhabi to Fujairah, and from Al Ain to Ras al-Khaimah. Shops and homes are bustling with the Christmas excitement, engulfed in the ether of the ever-floating Christmas tunes. Green and merry Christmas trees are popping up all decorated and glittery in homes, hotels, shopping malls & retails outlets all around the country.
If you’re a business owner in 2017, it’s understood that you must have a website address to put down on your business card. It doesn’t matter what industry your company operates in – a website, however modest, is a necessity. It’s also far cheaper and manageable than spending tons of money on traditional marketing practices like fliers or brochures, especially over the long term. Further, your website offers you much more than a brochure.
Shopify is by far, the best example of an intuitive ecommerce development platform. It does have loads of merits to its name, with more than 325, 000 businesses having built their online store on the Shopify. What are young entrepreneurs hopping on this particular e-commerce bandwagon?
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