Social media has come to play a decisive role in the rapidly transforming Saudi society. Saudi Arabia continues to be a social media powerhouse, being one of the biggest national markets for Snapchat and YouTube in the world. The global rise in social media amounts to 9.2% annually and Saudi Arabia leads the race among other nations with an exponential annual growth rate of 8.7%.
The Emirati population has taken to social media like fish to water. Emiratis, on average, spend 2.57 hours on social media daily. Much like in the rest of the world, social media has become one of the most essential parts of daily internet usage in the UAE. It has given a voice to the ignored and served as a melting pot of ideas of all kinds.
Dropping smartphone prices, have driven the massive increase in the usage of mobile phones across the UAE. The large scale rise in the adoption of social media can be attributed to the easy availability of super-fast internet at very low prices. The explosion in YouTube usage is due to the increased prevalence of fast internet connectivity. Whatsapp’s willingness to keep reinventing its product and keep offering novel experiences to its customers is the reason that it has surged past all other competitors and established a unique niche of its own among chat apps.
Attribution modelling is no longer a time-consuming process. If you’re reviewing online marketing performance by campaign or channel, it’s time to use attribution models in Google Analytics to make well-informed marketing and investment decisions. Since many online retailers employ a multi-channel marketing model, attribution modelling has become a critical part of eCommerce.
You can learn how customers are finding your site, how they interact with it and which channel drives sales. Once you have a better understanding of your customers’ conversion paths, you can better optimize your marketing channels and conversion funnels to boost sales and generate more revenue.
Google Analytics is used as a reporting tool by millions of businesses and websites to track visitor interactions across web domains and mobile apps. Most businesses know this platform as the tool that helps them track the number of web traffic they get, monitor important marketing channels and measure their main KPIs. And now Google is offering a new version that’s Google Analytics 4, which is very different from the normal “Universal Analytics”. The latest Google Analytics platform (GA4) includes expanded predictive insights, deeper integration with Google Ads, cross-device measurement capabilities and better data control.
Most probably, you might have a search box on your website. But do you know what your visitors are literally searching for? It takes just a couple of minutes to set up search query tracking in your Google Analytics account. This can actually provide you with great insights into your website content. Visitors who use the search bar on your website are more likely to convert into a customer. This helps convert potential buyers who are aware of what they’re looking for. Auto-complete suggests relevant products that a visitor might not have thought of. Here are some benefits of search term tracking.
The capital city of UAE shows all its pride when it comes to tourism. Abu Dhabi is a grand blend of magnificent culture and modern architecture – it has everything from historical monuments to the best theme parks in the world.
With a rich history dating back to 3000 B.C., Abu Dhabi has preserved the unique Arabian culture unlike any other Emirate. At the same time, it has evolved into a megacity with all the glitz and glamour one would expect.
You might have seen the term “Staycation” pop up frequently in recent times. Let’s find out more about this new kind of vacation.
Staycation is when you choose a local stay over a foreign trip. The idea is to spend quality time with friends and family indulging in various leisure activities.
A Staycation can also be about exploring or experiencing indigenous things that are new to your knowledge.
It is important to understand your customer behaviour to optimize your website for important metrics and provide the best value back to your customers. For that, the primary requirement is a high-quality web analytics tool.
With a good web analytics tool, you gain relevant information and insights that, in turn, will help you offer a better experience for your website visitors. Partnering with a professional web analytics agency can be of great help in choosing the right tool and proper implementation for your organization.
The importance of website analytics is increasing by leaps & bounds in the digital world. This is because more businesses are reaping the benefits of implementing powerful web analytics tools to get real-time insights into their website performance.
Website analytics helps you gain insights and data that can be used to create a better user experience for website visitors. You can measure traffic and analyze popular trends, which can be used to achieve business growth. Also, you can analyze the results of advertising campaigns, and their impact on the overall website traffic.
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