Official GMI Blog

8 benefits of Google Tag Manager (GTM) you might be missing

What is Google Tag Manager (GTM) ?

Google Tag Manager is a free-to-use tag management tool from Google. A tag is a string of code that is capable of capturing information about the performance of your website. Although it is a free tool, careful one time implementation of the code within the website is required. GTM implementation gives your analytics team the freedom to manage all tags on their own, without a web development team’s support.

Google Tag Manager proves beneficial to businesses of all sizes. Especially, small-to-medium sized organisations that don’t have dedicated resources for web development. GTM helps them add or remove tags themselves without any sort of paid or expert assistance. The merits of GTM are available to even large organisations as well. Since they work with more number of marketing tags, managing them becomes a lot easier.

Understanding Web Analytics. Why leveraging it matters?

If you’re new to digital marketing, you would have come across the term web analytics for sure. In this article we’re going to explain web analytics and what it means to your website – often the foundation structure of your digital marketing ecosystem.

What is Web Analytics?

Web analytics is collecting, measuring and understanding data about people visiting your website — hereafter referred to as user behavior on your website. Using web analytics you get details about the whereabouts of your visitors, what led them to your site, the pages of your website they interacted with and the time they spent on your website. If your website is an e-commerce website, you can keep tabs on a buyer’s journey, conversion rates and overall performance of your digital marketing campaigns.

Why is DV360 – Programmatic Ads from Google a superior option?

How does DV360 compare with Google Display?

Comparing DV 360 & Google Display Ads usage, DV360 has emerged to be far superior to Google Display. From Branding to Lead Generation to E-commerce sales ads – DV360 performs better.

Is there an entry barrier for DV360?

Yes certainly, the advertiser needs to have a particular monthly media spend threshold. In Google Display, there is no such threshold. But one matter is that the minimum spend threshold has come lower than in the past.

Bounce Rate in Google Analytics

What is Bounce Rate?

The bounce rate is the percentage of your website’s visitors who have left the website without visiting any other page on the website. The page the visitor landed is called the entrance or the landing page.

In Google’s words, it’s the percentage of people that leave your website without doing anything or browsing any further.

Covid-19 Website Traffic Impact Industry Statistics

The Impact of COVID-19 on Website Traffic

At a time when the world is reeling under the COVID-19 crisis, the online industry seems to stay afloat – if not, on the upswing. This trend is likely to remain constant for some time, even amidst the fears created by the IMF warning that the world economy is going to shrink by more than 3% in 2020. Let’s analyse what is that makes people consume more online content now than ever before.

Google Ads Location Targeting

Are you showing your ads to the wrong locations? Location targeting in Google Ads

One of the targeting options of google search ads is the location targeting option. Google gives us the option to include as well as exclude locations where the ads should be targeted. This is a very important aspect to be considered.

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