A typical ecommerce customer goes through five phases in their journey with a brand – Discovery; Evaluation; Purchase; Retention; and Advocacy.
Over the last decade, online dashboards have emerged as one of the most effective business development tools in the market. They gather inputs about relevant metrics
Mind mapping as a way to visualize and express ideas has been around since the ancient Greeks and remains as useful as ever. The applications for mind maps are endless, from brainstorming and conceptualization to planning and presentations, but here are some uses specific to digital marketing.
Social media platforms have transformed how customers and brands connect and engage. In fact, it is considered one of the most disruptive technologies of the 21st century.
If you’re a business owner, chances are you’re using social media for marketing campaigns and Google Analytics to measure the traffic from your posts.
Among wide variety of KPI’s used for measuring content consumption, have you ever thought about or used scroll-speed as a KPI?
There are few information which Facebook misses out due to it’s limitations. Learn, how Advanced Matching bridges this gap