E Commerce Best Practices to Optimize Your Online Sales
A typical ecommerce customer goes through five phases in their journey with a brand – Discovery; Evaluation; Purchase; Retention; and Advocacy.
The Importance of Flow Between Elements in a Dashboard
Over the last decade, online dashboards have emerged as one of the most effective business development tools in the market. They gather inputs about relevant metrics
The Uses of Mind Mapping in Digital Marketing
Mind mapping as a way to visualize and express ideas has been around since the ancient Greeks and remains as useful as ever. The applications for mind maps are endless, from brainstorming and conceptualization to planning and presentations, but here are some uses specific to digital marketing.
4 Challenges of Using Social Media Data for Analytics
Social media platforms have transformed how customers and brands connect and engage. In fact, it is considered one of the most disruptive technologies of the 21st century.
5 Simple Actions for Website Optimisation
As early as 2010, site loading speed was listed by Google as a crucial factor in their site ranking algorithm, and they’ve recently updated their mobile algorithm to include page loading speed as a ranking signal for mobile sites as well.
UTM Parameters – An Efficient Way to Analyse Site Traffic from Social Media
If you’re a business owner, chances are you’re using social media for marketing campaigns and Google Analytics to measure the traffic from your posts.
Scroll-Speed – An Effective KPI For Measuring Content Consumption
Among wide variety of KPI’s used for measuring content consumption, have you ever thought about or used scroll-speed as a KPI?
The How, What & Why of Facebook pixel advanced matching
There are few information which Facebook misses out due to it’s limitations. Learn, how Advanced Matching bridges this gap
Measure the result of your Facebook Ads
In this article we’ll talk about what you can measure about your Facebook campaigns, which will not only help you take better decisions but also leverage Facebook for better targeting.
