E Commerce Best Practices to Optimize Your Online Sales
A typical ecommerce customer goes through five phases in their journey with a brand – Discovery; Evaluation; Purchase; Retention; and Advocacy.
Digital Analytics & Business Intelligence
The Importance of Flow Between Elements in a Dashboard
Over the last decade, online dashboards have emerged as one of the most effective business development tools in the market. They gather inputs about relevant metrics
4 Challenges of Using Social Media Data for Analytics
Social media platforms have transformed how customers and brands connect and engage. In fact, it is considered one of the most disruptive technologies of the 21st century.
UTM Parameters – An Efficient Way to Analyse Site Traffic from Social Media
If you’re a business owner, chances are you’re using social media for marketing campaigns and Google Analytics to measure the traffic from your posts.
Scroll-Speed – An Effective KPI For Measuring Content Consumption
Among wide variety of KPI’s used for measuring content consumption, have you ever thought about or used scroll-speed as a KPI?
The How, What & Why of Facebook pixel advanced matching
There are few information which Facebook misses out due to it’s limitations. Learn, how Advanced Matching bridges this gap
Measure the result of your Facebook Ads
In this article we’ll talk about what you can measure about your Facebook campaigns, which will not only help you take better decisions but also leverage Facebook for better targeting.
The Importance of Measuring your Digital Efforts
You may successfully procure marketing budget, but unless you measure your investment performance, how will you improve?
Facebook Pixel – Its Beauty & the Benefits
Whether you are new or know a bit about Facebook Pixels, this article is for you. Know about the many benefits of using Facebook Pixels for your online marketing.
