A typical ecommerce customer goes through five phases in their journey with a brand – Discovery; Evaluation; Purchase; Retention; and Advocacy.
Digital Analytics & Business Intelligence
Over the last decade, online dashboards have emerged as one of the most effective business development tools in the market. They gather inputs about relevant metrics
Social media platforms have transformed how customers and brands connect and engage. In fact, it is considered one of the most disruptive technologies of the 21st century.
If you’re a business owner, chances are you’re using social media for marketing campaigns and Google Analytics to measure the traffic from your posts.
Among wide variety of KPI’s used for measuring content consumption, have you ever thought about or used scroll-speed as a KPI?
There are few information which Facebook misses out due to it’s limitations. Learn, how Advanced Matching bridges this gap