Category Archives: Analytics

Oct4 2020

Why Is Google Analytics The Favourite Web Analytics Platform In The UAE?

Posted by GMI Blogger Posted in Analytics

Right from the top news portals in the UAE, from Dubai to Abu Dhabi use Google Analytics. Check out Albayan.ae, GulfNews.com, Alittihad.ae, TheNational.ae. Corporates like MAF, Al Tayer, MAF Properties, Emmar, Nakheel use Google Analytics. UAE’s very own e-commerce portal Noon.com is also on Google Analytics.

Analytics tools have multiplied in numbers in recent years, thanks to the data explosion. From Adobe Analytics to Kissmetrics, SEMRush and Wix Analytics, the list is growing, making it rather difficult for companies to find one that fits their marketing needs.

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Feb17 2017

A COMPREHENSIVE GUIDE FOR TRACKING OFFLINE SALES IN GOOGLE ANALYTICS

Posted by GMI Blogger Posted in Analytics

Most of your important offline customer interactions happen at the store, over the phone, through e-mail communications or possibly even at an event kiosk. With the marketing teams becoming more and more digitally savvy and depending on a single platform for their data needs, it becomes even more imperative to link all your data to a single platform. If Google Analytics is your primary web analytics solution on the website then you are in luck, as Google Analytics provides some amazing options to link all your offline data to its online companions.

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Apr14 2016

UNDERSTANDING OUR TARGET AUDIENCE

Posted by GMI Blogger Posted in Analytics

With more brands experimenting, believing & advocating the digital medium, the need to understand the digital consumer is ever so high. Today the consumer has more power, more information and choice than ever before. This makes decision making a complex affair for the consumer.

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Dec13 2017

HOW TO SAVE PRECIOUS BUSINESS RESOURCES USING WEB ANALYTICS

Posted by GMI Blogger Posted in Analytics

If you’re a business owner in 2017, it’s understood that you must have a website address to put down on your business card. It doesn’t matter what industry your company operates in – a website, however modest, is a necessity. It’s also far cheaper and manageable than spending tons of money on traditional marketing practices like fliers or brochures, especially over the long term. Further, your website offers you much more than a brochure. It’s a complete multi-functional interactive tool for your customers to engage with you.

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Dec21 2021

Google Analytics 4 Vs Universal Analytics

Posted by GMI Blogger Posted in Analytics

October has been a great month for those in the Analytics domain with Google finally unleashing the truly cross-platform & machine learning based Google Analytics 4(previously App+Web). Even though this has been in beta for over a year, analysts and marketers alike have still been wrapping their heads on the new GA4 property. All analytics groups have been buzzing with questions like” do we need to have apps for using GA4” “should we migrate to GA4?” etc. This led us to write a blog comparing Universal Analytics and GA4 which could resolve some of the queries that you might have regarding the new GA4 and its impact on the existing setup.

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