AVERAGE TIME-ON-PAGE VS. AVERAGE SESSION-DURATION IN GOOGLE ANALYTICS

Posted by GMI Blogger Posted in Analytics

Mar 23 2023 at 5:30am

As more and more successful companies enter the data-driven digital growth phase, metrics that measure how visitors interact with a website and how many visitors interact with a website are gaining importance as a KPI or a measurement of the success of a brand website. Tools like Google Analytics can help measure these attributes. In […]

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14 BENEFITS OF GOOGLE TAG MANAGER (GTM) YOU MIGHT BE MISSING

Posted by GMI Blogger Posted in Analytics

Dec 30 2022 at 12:14pm

Today, the technology market is exploding with a set of new generation tools that enable anyone to leverage the power of coding without getting involved in its intricacies. Such tools enable creativity, improve efficiency, and empower non-developers working in marketing, sales, etc. to perform their jobs well without having to rely on the IT department. […]

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EVENTS IN GOOGLE ANALYTICS 4

Posted by GMI Blogger Posted in Analytics

Dec 8 2022 at 10:36am

Google Analytics is used as a reporting tool by millions of businesses and websites to track visitor interactions across web domains and mobile apps. Most businesses know this platform as the tool that helps them track the number of web traffic they get, monitor important marketing channels and measure their main KPIs. And now Google is offering […]

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Google Analytics 4 Vs Universal Analytics

Posted by GMI Blogger Posted in Analytics

Dec 21 2021 at 4:54am

October has been a great month for those in the Analytics domain with Google finally unleashing the truly cross-platform & machine learning based Google Analytics 4 (previously App+Web). Even though this has been in beta for over a year, analysts and marketers alike have still been wrapping their heads on the new GA4 property. All analytics groups have been […]

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