AVERAGE TIME-ON-PAGE VS. AVERAGE SESSION-DURATION IN GOOGLE ANALYTICS

Posted by GMI Blogger Posted in Analytics

Aug 26 2022 at 10:30am

As more and more successful companies enter the data-driven digital growth phase, metrics that measure how visitors interact with a website and how many visitors interact with a website are gaining importance as a KPI or a measurement of the success of a brand website. Tools like Google Analytics can help measure these attributes. In […]

Continue reading

Google Analytics 4 Vs Universal Analytics

Posted by GMI Blogger Posted in Analytics

Dec 21 2021 at 4:54am

October has been a great month for those in the Analytics domain with Google finally unleashing the truly cross-platform & machine learning based Google Analytics 4 (previously App+Web). Even though this has been in beta for over a year, analysts and marketers alike have still been wrapping their heads on the new GA4 property. All analytics groups have been […]

Continue reading

AUTOMATIC SEARCH TRACKING WITH GA 4

Posted by GMI Blogger Posted in Analytics

Dec 17 2021 at 12:45pm

Most probably, you might have a search box on your website. But do you know what your visitors are literally searching for? It takes just a couple of minutes to set up search query tracking in your Google Analytics account. This can actually provide you with great insights into your website content. Visitors who use the search […]

Continue reading

ENHANCED MEASUREMENT IN GOOGLE ANALYTICS 4 (GA4)

Posted by GMI Blogger Posted in Analytics

Dec 16 2021 at 11:57am

When Universal Analytics is installed on a website (without any additional configurations), the only user interaction tracked automatically is pageviews. If you want to track any other interactions on your website, you’d have to implement additional event tracking with the help of a developer or with Google Tag Manager. Improving the ease of use, Google Analytics 4 (GA4) offers more […]

Continue reading