When Universal Analytics is installed on a website (without any additional configurations), the only user interaction tracked automatically is pageviews. If you want to track any other interactions on your website, you’d have to implement additional event tracking with the help of a developer or with Google Tag Manager. Improving the ease of use, Google Analytics 4 (GA4) offers more […]

Enterprise businesses need enterprise-level analytics solutions. If you have expired the free features of your Google Analytics Standard subscription, chances are you are looking for a more robust, enterprise-level analytics solution that meets your requirements. Google Analytics comes in two versions – the free version (Standard Google Analytics) that most people have come to love, and the enterprise version […]

Right from the top news portals in the UAE, from Dubai to Abu Dhabi use Google Analytics. Check out Albayan.ae, GulfNews.com, Alittihad.ae, TheNational.ae. Corporates like MAF, Al Tayer, MAF Properties, Emmar, Nakheel use Google Analytics. UAE’s very own e-commerce portal Noon.com is also on Google Analytics. Analytics tools have multiplied in numbers in recent years, thanks to the […]

Most of your important offline customer interactions happen at the store, over the phone, through e-mail communications or possibly even at an event kiosk. With the marketing teams becoming more and more digitally savvy and depending on a single platform for their data needs, it becomes even more imperative to link all your data to a single platform. […]