The Periscope app from Twitter made its debut in Dubai this week. Dubai International Financial Centre (DIFC) is the first in the Middle East to broadcast a live streaming video on the new Periscope app. Since the broadcast was done without any fanfare or media publicity, the maximum number of users viewing the live transmission […]

WhatsApp, the most popular mobile messaging app in UAE has become more user- friendly. With an avid user base of 63% of UAE’s mobile phone users, the latest feature has certainly been welcomed by users across Dubai, Sharjah and Abu Dhabi. After acquisition by Facebook in 2014 for $19 billion, the revenue for the app […]

It’s quite surprising to see how many companies across the Middle East still do not have proper customer service channels set up. Customer service, in the traditional sense, may be seen as needing a significant investment and is often considered out of reach by many smaller businesses. This, however, is no longer the case. When […]

Previously we talked about the need for smart content marketing and building a loyal and trusting audience. We discussed why it is important to be the go-to guy in your sphere of business. Now let’s try and figure out how we are going to accomplish all these goals-how to create valuable content and build an […]

Looking good is an ongoing pursuit, for majority. Only exceptions could perhaps be new born babies who are in great shock soon after they arrive. Good looks attract & demand attention. Rulers of nations as well as ordinary people spend considerable time and money to look good. Good looks increases respect in addition to popularity, […]

What is content Marketing? A web site can be promoted in many ways. Advertising used to the most common option. In the beginning there was banner advertising. Then came search marketing – search engine optimization and search advertising. As search engines evolved, the importance of content in websites increased. What initially started as a sub […]