Category Archives: Social Media Marketing

Jun23 2016

5 Snapchat Tricks You Might Have Missed

Posted by GMI Blogger Posted in Social Media Marketing

Snapchat is the hot new kid on the social media scene, and it’s taking on Facebook and Instagram in the competition for mind space.

Snapchat is primarily a photo sharing app, but they have recently pushed out updates that make sharing through chat more fun. Even if you have updated to the latest version, some of these features are not immediately visible, and chances are you might have missed it.

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May17 2017

Measure The Result Of Your Facebook Ads

Posted by GMI Blogger Posted in Social Media Marketing

In this article we’ll talk about what you can measure about your Facebook campaigns, which will not only help you take better decisions but also leverage Facebook for better targeting. The previous article on Facebook Pixel gave an overview about the pixel code, what it is and about its benefits. You also learnt about why Facebook Pixel is important for your online marketing efforts.

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Jul21 2017

UTM Parameters – An Efficient Way To Analyse Site Traffic From Social Media

Posted by GMI Blogger Posted in Social Media Marketing

If you’re a business owner, chances are you’re using social media for marketing campaigns and Google Analytics to measure the traffic from your posts. Analytics, by default, will show the sources of your traffic at a particular time – whether it’s from Facebook, Twitter, online search or referrals from other websites.

But what if you want to dig deeper? That is, you don’t just want to see traffic numbers from Facebook, but whether that traffic is coming from a link in a particular post or comment. Then you need to start using custom UTM parameters for all social media links that point to your website, whether they are organic or paid.

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