If you’re a business owner, chances are you’re using social media for marketing campaigns and Google Analytics to measure the traffic from your posts. Analytics, by default, will show the sources of your traffic at a particular time – whether it’s from Facebook, Twitter, online search or referrals from other websites. But what if you want to dig […]

In this article we’ll talk about what you can measure about your Facebook campaigns, which will not only help you take better decisions but also leverage Facebook for better targeting. The previous article on Facebook Pixel gave an overview about the pixel code, what it is and about its benefits. You also learnt about why Facebook […]

Snapchat is the hot new kid on the social media scene, and it’s taking on Facebook and Instagram in the competition for mind space.Snapchat is primarily a photo sharing app, but they have recently pushed out updates that make sharing through chat more fun. Even if you have updated to the latest version, some of […]