Based on our research on the 2018 population statistics of the UAE, Facebook continues to be the most popular social media channel in the Emirates. Facebook is a powerful medium to get your message across as 97% of the UAE population (9 million out of 9.54 million) use it on a regular basis. The country is Facebook’s biggest user base in the Gulf region.
Businesses with an audience in the MENA region should take note – the key Pay Per Click advertising channel of 2017 is not going to be FB or Google, but online videos. People are switching to them for entertainment or stress relief; to gain knowledge and updates, or just as a way to kill time, and YouTube is the No. 1 source.
Thanks to far-sighted policies and cutting edge technology, the UAE is one of the fastest growing digital economies in the Middle East. More and more businesses in the region from startups to corporations are realising the importance of a good website for attracting customers, reaching new markets and growing brand awareness, and they are willing to invest in the resources needed to achieve it.
When revamping your website, it’s tempting to go through a bunch of sites, grab the design points that stand out and use them as a reference.
Google’s recent revelations that a majority of its searches comes from mobile devices comes as no surprise with more than 80% of the world’s population having access to smartphones. But what did surprise a lot of people was the fact that a significant part of those queries were voice based.
Imagine yourself on a lazy Saturday afternoon. You finally have the time to try your hand at Lebanese cuisine. So you go on Google and search for “Lebanese recipes”. You get a list of lists. For the next 30 minutes you go to each of the links, read through their recipe recommendations, come back, click on the next one and repeat – until you realize that you’re too tired and would rather just order in.
The internet era has spewed creative ideas by the dime a dozen. And terms like “innovative” and “extraordinary” have to come to be freely used on almost all new developments. This can be counterproductive, building up a kind of indifference among observers, and leading them to distrust new ideas. That is until a technology so disruptive and powerful comes along that it shines through and refuses to remain unnoticed.
Let us give you a detailed insight into the Facebook user stats for 2016 in Dubai. In our earlier post, we had provided data for Facebook usage in the UAE as a whole. Not surprisingly, the social giant is the social media of choice for approximately 7.5 million users in UAE. And the city of Dubai directly contributes to 54.67% of the UAE Facebook Users. That makes a whopping 4.1 million Facebook Users from Dubai.
Following the beta test that began in June, Apple’s App Store will display search ads from Wednesday, October 5. The ads will appear at the top of the results page when an iOS user enters a search term. The motive seems to be to boost search discovery – according to Apple, 65% of all app downloads come from the search results. Interestingly enough, Google has had search ads in the Play store for over a year.
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