You may successfully procure marketing budget, but unless you measure your investment performance, how will you improve?
The United Arab Emirates is one of the fastest developing economies in the world today. The country has witnessed an extraordinary growth in terms of the number of businesses and individuals building an online presence for their brand. Businesses from across industry verticals have come to understand that the internet could be the best place for them to reach out to customers, interact with them and positively affect their marketing decisions.
The first ever Google Doodle was a zany message for users (in the case of a server crash) that Larry Page and Sergey Brin were away on vacation. Two years later, the second doodle celebrating Bastille Day was created by current webmaster Dennis Hwang at the duo’s request. It caught on so well that what began as an impulsive idea is now a tradition for celebrating holidays, anniversaries, and famous people.
As the most technically sophisticated city in one of the fastest developing countries in the world, Dubai’s embrace of internet technologies and social media has been extraordinary. Out of the UAE’s population of about 9.54 million, around 9 million are active Facebook users. Out of total number of Facebook users in the UAE, nearly half are based in Dubai. Below we take a detailed and comprehensive visual look at a few Facebook related stats for the emirate.
No other company likes digging deep into its pockets and spending dollars on acquiring new companies as Google does. Google has acquired all kinds of companies, from robots, gaming, mapping companies to security agencies, artificial intelligence, facial recognition to self-driven cars; the list is quite endless.
Most of your important offline customer interactions happen at the store, over the phone, through e-mail communications or possibly even at an event kiosk.
Based on our research on the 2018 population statistics of the UAE, Facebook continues to be the most popular social media channel in the Emirates. Facebook is a powerful medium to get your message across as 97% of the UAE population (9 million out of 9.54 million) use it on a regular basis. The country is Facebook’s biggest user base in the Gulf region.
Businesses with an audience in the MENA region should take note – the key Pay Per Click advertising channel of 2017 is not going to be FB or Google, but online videos. People are switching to them for entertainment or stress relief; to gain knowledge and updates, or just as a way to kill time, and YouTube is the No. 1 source.