Implementing AMP can turn your website into a mobile site that is four times faster. But is it worthwhile to make it a part of your mobile marketing strategy? Let’s take a look.
What is AMP?
AMP (or Accelerated Mobile Pages) is the brainchild of Google. An open-source HTML framework, developed in 2015, it was created to enable faster mobile browsing.
Unlike the standard HTML page, AMP pages are scaled-down versions, created using a special coding language called AMP HTML. This ensures that your website no longer carries those dragging elements that interfere with your site speed.