Social Media, Reputation action and Governance in Middle East

After brands got shaken by the people power aka social media in modern times, brands starting in the West & now in the Middle East have awakened to the need to investing into social media & marking it as integral part of the marketing plan.
After the learning of the brands, it was time for governments to get tamed. This time though, the tsunami of social media made its onslaught on the African & Middle Eastern countries moving heads of states who were until recently known as permanent / unshakable.

The wheel has turned further and governments across the globe are investing into monitoring social media & have decided to give higher thrust into participating by creating strong social media presence. Within a few months we will get to know see the recent steps the governments in the region have taken towards this. But there have been exceptions.

As always, Dubai & the Leadership of Dubai had sensed the importance of social media had invested time & effort into social media much before the tsunami had struck some of the regional African countries. The Jordanian leaderships active presence in the social media since long ago has also garnered reputation & media lime light as did the active social media presence of the ruler of Dubai.

Here is some data pertaining to the social media presence of Middle Eastern & North African regions political leadership.

COUNTRY	LEADER	FACEBOOK	TWEETS	FOLLOWERS
Jordan	Queen Rania	708,277	608	1,562,106
UAE	His Highness Sheikh Mohammed bin Rashid Al Maktoum	440,867
Syria	Asma al Assad	156,137	41	86
Syria	Dr. Bashar Al Assad	51,728	71	5
Iran	Mahmoud Ahmadinejad	40,014	702	27,597
Jordan	King Abdullah II	32,013	5042	697
Saudi Arabia	King Abdullah Bin Abdulaziz Al-Saud	28,068
Oman	Sultan Qaboos Bin Said Al-Said	24,037
Lebanon	Saad Al-Hariri	22,132	1606	1726
UAE	Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum	18,604
Iraq	Mam Jalal Talabani	8,517
Palestine(West Bk.)	President Mahmoud Abbas	3,378	278	665
Qatar	Tamim bin Hamad bin Khalifa Al-Thani	1,617
Morocco	Princess Lalla Salma	1,017
Kuwait	Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah	853
Algeria	Abdelaziz Bouteflika	620	131	500
Tunisia	Zine El Abidine Ben Ali	573	9	10
Yemen	Ali Abdullah Saleh	461	152	758
UAE	Sheikh Khalifa bin Zayed Al Nahyan	452
Morocco	Mohammed VI	265	1	50
Qatar	H.H Sheikh Hamad Bin Khalifa Al-Thani	255
Lebanon	General Michel Suleiman	111
Bahrain	Hamad bin Isa Al Khalifa	66	319	294
Egypt	Mohamed Hussein Tantawi	58
Libya	Muammar Gaddafi	33	2009	5,236
Sudan	Omar Hassan Ahmad Al-Bashir	3
Jordan	Queen Noor	1633	706	82787

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