At a time when the world is reeling under the COVID-19 crisis, the online industry seems to stay afloat – if not, on the upswing. This trend is likely to remain constant for some time, even amidst the fears created by the IMF warning that the world economy is going to shrink by more than 3% in 2020. Let’s analyse what is that makes people consume more online content now than ever before.
With the lockdown being enforced world over, all human activities have been confined to one’s own home, leading people to devote much of their newly-found-time in browsing the internet for entertainment and information.
From anxiety to boredom and frustration, everything is driving people to find answers on the web, triggering a surge in website traffic. But, taking the overall website traffic distribution into account, not all websites get a fair share of views.
Only those providing information and entertainment content have succeeded in getting users – who are definitely going to stick for some time.
Here, let’s take a look at the traffic distribution to websites operating in various industries globally for the past four months of COVID-19. (Note: Here we’ve only taken those websites that are in the mainstream.)
Social networking sites reported tremendous growth in the COVID-19-days. With so many people in quarantine, this spike in social traffic is very likely as there is a need for these people to stay connected with their loved ones and they need to keep themselves engaged somehow to be in good spirits.
Websites featuring online marketing information have seen an increase in traffic by 7.74%. With most businesses gone all topsy-turvy, marketers are looking for new ways to sell products and services, thus creating demand for online marketing resources.
TV and Movie Streaming
|TV Movies & Streaming||Jan||Feb||Mar||Apr|
There has been a 12.13% rise in users for video streaming sites in the last four months. Bored by home quarantine, people are forced to find happiness in watching videos and movies offered on channels like YouTube, Netflix, etc., triggering a spike in traffic to these websites.
Travel and Tourism
|Travel & Tourism||Jan||Feb||Mar||Apr|
Sadly, the worst-hit among all, travel and tourism websites saw a drastic -296% drop in traffic in the last months. With travel restrictions being imposed globally, it seems users have completely abandoned travel booking sites like tripadvisor.com, booking.com and ride-hailing services like uber.
It is worth noting that almost all major news portals have acquired a new user base this period. Anxiety ‘over what will happen next’ has caused people to consume more news content than ever before. This resulted in a rise in online traffic to news websites.
|Cooking And Recipes||Jan||Feb||Mar||Apr|
The traffic to recipe websites have also gone up in the lockdown days. People with cooking interest honed their skills, preparing new dishes featured on the recipe sites.
Accommodation and Hotels
|Accommodation & Hotels||Jan||Feb||Mar||Apr|
Just like travel websites, hotel websites also lost their visitors in the past four months. With inbound and outbound flights being shut down, people could not find any valuable reason to log into hotel sites.
Most eCommerce websites, except the likes of amazon.com, have put up a poor show in the wake of the shipping restrictions. While the traffic to amazon.com remained high, not because of the sales, but their alternative features to engage customers like online bill payment system and movie streaming.
Though collectively there was a rise in the overall traffic to the search engines, Baidu and Yandex reported a decline in the users, maybe due to the geographical limitations. Google, however, gleaned a considerable number of users in the past four months.
Some real estate websites like zillow.com have seen an unusual growth in traffic this time. This could be investors looking to find better deals on lands and buildings as an investment opportunity for the future.
There is no denying that the economic activities have almost ground to a halt in the four-month span of COVID-19. But, the pandemic and the ensuing regulations come as a blessing in disguise for the online industry, thanks to the generous data plans available.
With the restrictions being partially relaxed, businesses like eCommerce have started to recuperate, while travel and tourism sectors are still finding it hard to breathe.
Stats Source:- https://www.similarweb.com