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Why is Google Analytics the favourite Web Analytics Platform in the UAE?

Posted by GMI Blogger Posted in Digital Analytics,Google Analytics
October 19th, 2020 at 11:58am
Web Analytics Platform

Right from the top news portals in the UAE, from Dubai to Abu Dhabi use Google Analytics. Check out Albayan.ae, GulfNews.com, Alittihad.ae, TheNational.ae. Corporates like MAF, Al Tayer, MAF Properties, Emmar, Nakheel use Google Analytics. UAE’s very own e-commerce portal Noon.com is also on Google Analytics.

Analytics tools have multiplied in numbers in recent years, thanks to the data explosion. From Adobe Analytics to Kissmetrics, SEMRush and Wix Analytics, the list is growing, making it rather difficult for companies to find one that fits their marketing needs.

Over the years, we have used many of these web analytics tools, but we still prefer Google Analytics to others. Why?

  • More than 30 million websites worldwide use Google Analytics for some form of business intelligence. 
  • Almost all the leading websites we have worked with or heard of in the UAE also use GA, including the high-traffic-generating gulfnews.com, thenational.ae and alkhaeej.ae
  • According to BuiltWith, 88.34% of the top 10,000 Alexa websites also rely on Google Analytics.

Market share of popular Website Analytics tools in the UAE

Web Analytics Platform

Note: 77.42% Market share of Google Analytics in the UAE includes three different Google Analytics Versions (i.e. Google Analytics, Google Universal Analytics and Global Site Tag)
— (Source: Datanyze)

If you’re not entirely convinced, here’s a summary of the things Google Analytics can do for you. It gives you insights into the following areas, including:

  • Your website users, their demographics.
  • What led them to your site?
  • Where did they find your site?
  • Where in the world are your customers from?
  • The most visited pages on your site.
  • The number of conversions/leads your website received?
  • Devices from which people visited your website.
  • The effectiveness of your marketing and social media channels.

In short, Google Analytics covers all the metrics that are important to your business growth, which is another reason we recommend it in the first place.

A few more good reasons why you should consider Google Analytics for your website.

1. Google Analytics is free!

Google Analytics is 100% free, which means that businesses can easily use it without a monthly fee. To set up your Google Analytics account, all you need is a Gmail account and of course the expertise to correctly implement the tracking code on your website.

However, this default Google Analytics account limits you to 10 million hits per month. If you want advanced features such as custom funnel reports, Google brings you a paid version called Analytics 360, which provides support and up to 1 billion hits per month.

2. A powerful data visualization tool

Google Analytics, is a good data visualization tool on the market for free. It can provide valuable insights that present key metrics in easy-to-understand graphs and charts. Build dashboards on your own, or we can do it for you!

3. Real-time reporting

With real-time reporting options, you can track activity as it occurs. Instantly update reports to see the current number of visitors, the pages they are on, and the conversions that are taking place.
Google Analytics also has a set of standard reports that provide insights into user flow, user behaviour, demographics, key traffic channels and sources, geo-factors, etc.

4. Google Analytics can be an ROI determiner

There is no point in attracting traffic only if you do not convert and achieve your goals. Analytics allows you to set specific goals such as “brochure downloads,” “purchase products,” or “form submission” and measure whether you have achieved your goals.

5. Seamless integration with other tools

With Google Analytics, you can not only extract and analyse data from Google’s own resources, but also from other platforms such as Search Console, BigQuery, DV360, etc. Because it provides seamless integration with a range of marketing tools, you can also measure the performance of your campaigns.

6. Different attribution models

Google Analytics has different attribution models so you know which marketing channel contributes more to your business goals. It helps you not only track the buyer journey but also allocate advertising budgets based on the performance of each channel.

There is so much more to why we recommend Google Analytics for website analytics. Explore the features and benefits of Google Analytics yourself! You can contact us for technical advice and help, you can always reach out to us at any time, whether during the initial setup or for audits. Or, if you want to master the tool, we can also make a tailor-made engagement proposal for your business.

Summary:

From Adobe Analytics to Kissmetrics, SEMRush and Wix Analytics, the list is growing, making it rather difficult for businesses to choose one that fits right for their marketing requirements.

Over the years we’ve used many of these web analytics tools, but still, we prefer Google Analytics to others.

More than 30 million websites use Google Analytics in the world for some form of business intelligence.

Google Analytics offers seamless integration with other tools. You’ll be able to extract and analyse data from not only Google’s own resources but also other platforms such as Search Console, BigQuery, DV360, etc.

There is so much more to why we recommend Google Analytics for website analytics.

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