Digital Marketing Statistics: Keyword Insights for UAE 2024

Posted by GMI Blogger Posted in Digital Marketing

Feb 15 2024 at 10:32am

The goal of any business in ranking on search engines is to drive organic traffic to its site from the SERPs.

The keywords you choose to target will determine what kind of traffic you get.

So we can say that proficiency in keyword performance is the cornerstone of effective online visibility.

In this blog, Global Media Insight delves into analyzing the digital marketing effectiveness of the keyword ‘digital marketing +” with respect to different emirates in the UAE- Dubai, Abu Dhabi, Sharjah etc.

The goal here is to comprehend the authority and competitiveness in website rankings across each emirate.

Key Insights

  • Dubai is the most competitive city, followed by Abu Dhabi and Sharjah.

  • Dubai is the most competitive region in the UAE for ranking websites.

  • Websites in Dubai have 30% more domain authority compared to those in Abu Dhabi, and 64% more authority compared to those in Sharjah.

Ranking Domain Analysis

KeywordsDARef. DomainsBacklinksOrganic Traffic
Digital Marketing + “Dubai”512752980502
Digital Marketing + “Abu Dhabi”395482647
Digital Marketing + “Sharjah”317817901
Digital Marketing + “Ajman”14222570
Digital Marketing + “Al Ain”5111363
Digital Marketing + “UAQ0000
Note: The above data is based on the latest study conducted in February 2024 by Global Media Insight. 

Let us start our blog with ranking domain analysis. 

We will evaluate the online strength and visibility of domains ranking for keyword-digital marketing Dubai/Abu-Dhabi etc.

We will be looking at key locations in the UAE including Dubai, Sharjah, Ajman, Al-Ain etc.

The aim here is to assess crucial metrics such as Domain Authority (DA), Referring Domains, Backlinks and organic traffic,

  • The top 10 service provider websites ranking for the keyword “digital marketing Dubai” have an average Domain Authority of 51. These websites also have an average of 275 referring domains and 2980 backlinks. They are getting an average organic traffic of 502.

  • Among the top 10 service provider websites ranking for the keyword “digital marketing Abu Dhabi,” the average Domain Authority is 39. These websites also boast an average of 54 referring domains and 826 backlinks. Their average organic traffic is 18.

  • The top 10 service provider websites emphasizing the keyword “digital marketing Sharjah,” have an average Domain Authority of 31. In addition, these websites are linked from an average of 78 referring domains and possess an impressive 1790 backlinks. They maintain an organic traffic of 3.

  • The top 10 service provider websites concentrating on the keyword “digital marketing Ajman” showcase an average Domain Authority of 14. These websites are linked from an average of 22 referring domains and feature 257 backlinks.

  • Among the top 10 service provider websites ranking for the keyword “digital marketing Al Ain”, the average Domain Authority is 5. These websites are associated with an average of 11 referring domains and 136 backlinks. They have an organic traffic of 4.

Referring Domains

Referring domains represent the distinct sources from which other websites link to a specific site.

This indicates the level of online recognition and authority that the site holds within the broader digital landscape.

In the above statistics provided by GMI, we have analyzed websites with keywords related to various emirates and the average referring domains linked to these websites in each emirate.

Here is the breakdown:

RegionRef. Domains
Dubai275
Sharjah78
Abu Dhabi54
Ajman22
Al Ain11
Umm Al Quwain (UAQ)0
Note: The data above is based on a rough estimation. The aim here is to show the online visibility of websites targeting a specific keyword.

Websites dominating the search results for the keyword “digital marketing Dubai” boast an impressive average of 275 referring domains, showcasing their extensive online reach and authority.

Meanwhile, those targeting “digital marketing Sharjah” maintain a solid showing with an average of 78 referring domains, indicating a commendable online presence.

Although slightly trailing behind Dubai and Sharjah, websites competing for the keyword “digital marketing in Abu Dhabi” uphold a noteworthy average of 54 referring domains, contributing to their digital authority.

For the keywords “digital marketing in Ajman” and “digital marketing in Al Ain,” websites exhibit more modest averages of 22 and 11 referring domains, respectively, suggesting varying levels of online recognition.

Conversely, websites targeting the keyword “digital marketing Umm Al Quwain” lack any referring domains. 

Thus we can see that this abundance of diverse links enhances Dubai’s credibility, visibility in search engines, and potential for both local and global recognition. 

Backlinks

RegionBacklinks
Dubai2980
Sharjah1790
Abu Dhabi826
Ajman257
Al Ain136
Umm Al Quwain (UAQ)0
Note: The data above is based on a rough estimation. The aim here is to show the online visibility of websites targeting a specific keyword.

Backlinks are links from one website to another. 

The more high-quality backlinks a website has, the more positively it may be viewed by search engines, potentially leading to higher rankings in search results. 

In this analysis, websites excelling in the keyword “digital marketing Dubai” stand out prominently, boasting a substantial 2980 backlinks.

This figure indicates a robust digital presence and widespread acknowledgement in online discussions.

Following this lead, websites associated with “digital marketing Sharjah” closely trail behind with 1790 backlinks, showcasing a noteworthy online influence.

Notably, websites centred around the keyword “digital marketing Abu Dhabi” maintain a respectable position with 826 backlinks, contributing to their digital authority and recognition.

Similarly, websites focusing on “digital marketing Ajman” reflect a growing recognition in digital spaces, evidenced by 257 backlinks and an increasing number of websites linking to Ajman-related content.

Meanwhile, websites optimized for “digital marketing in Al Ain” exhibit a more modest digital footprint with 136 backlinks, signalling a comparatively lesser online presence.

Conversely, websites targeting “digital marketing Umm Al Quwain” are yet to acquire any backlinks.

These figures provide valuable insights into the online authority and reach of websites focusing on keywords related to different emirates, emphasizing Dubai’s significant lead in terms of backlink quantity.

Organic Traffic

RegionOrganic Traffic
Dubai502
Abu Dhabi47
Sharjah1
Al Ain3
Ajman0
Umm Al Quwain (UAQ)0
Note: The data above is based on a rough estimation. The aim here is to show the online visibility of websites targeting a specific keyword.

Organic traffic refers to the visitors that come to a website through unpaid, natural search engine results.

In this context, websites leading in the keyword “digital marketing Dubai” attract approximately 502 in organic traffic, signifying a significant number of visitors discovering the website through natural search engine results.

Following this trend, websites optimized for “digital marketing Abu Dhabi” also demonstrate notable user engagement and relevance in search engine queries, with almost 47 organic traffic.

Meanwhile, websites focused on “digital marketing in Al Ain” show a more modest organic traffic figure of 3, indicating a lower but still present flow of visitors accessing the website through unpaid search results.

Conversely, websites targeting “digital marketing Sharjah” register the lowest organic traffic among the listed emirates, with just 1, suggesting minimal natural search engine visibility.

Interestingly, the website targeting “digital marketing Umm Al Quwain” records zero organic traffic.

These figures show that websites targeting the specific keyword-” digital marketing in Dubai”, have the potential to boost visibility, brand recognition, and the overall appeal of the emirate for both tourists and businesses.

Keyword Search Trends UAE 2024

KeywordsSV(UAE)SV(Global)CPC(USD)KDTotal SERP Results
Digital Marketing Dubai88034003.1441%226M
Digital Marketing Abu Dhabi210440324%18.5M
Digital Marketing Ajman7023006%NA
Digital Marketing Sharjah10300.730%7.6M
Digital Marketing Al Ain104000%25.4M
Digital Marketing Umm Al Quwain0000%555K
Note: The above data is based on the latest study conducted in February 2024 by Global Media Insight. 

Keyword research metrics include the analysis of different quantitative factors like search volume, global significance, CPC (cost per click), keyword difficulty etc.

These metrics offer valuable insights into the competitiveness, demand, and subtle differences of specific keywords in the digital landscape.

As mentioned above Global Media Insight has analyzed the keyword-” digital marketing +” in various emirates and here are the results:

  • The keyword “digital marketing Dubai” has a search volume of 880 and a $3.14 CPC. The Global Search Volume is 3400 and the keyword difficulty rate is 41%.

  • The keyword “digital marketing Abu Dhabi,” has a search volume of 210, a $3 Cost Per Click, and 18.5M SERPs. The Global Search Volume is 440 and the Keyword Difficulty rate is 24%

  • The keyword “digital marketing Ajman” has a search volume of 70 and a $0 CPC. The Global Search Volume is 230.

  • The keyword “digital marketing Sharjah” features a search volume of 10, a $0.73 Cost Per Click, and 7.6M SERPs. The Global Search Volume is 30.

  • The keyword “digital marketing Al Ain”, has a search volume of 10, a $0 Cost Per Click, and 25.4M SERPs. The Global Search Volume is 40.

  • The keyword “digital marketing Umm Al Quwain” registers no search volume, a $0 CPC, and a total SERP result count of 555K.

According to the data collected by GMI, the keyword “digital marketing in Dubai” stands out with the highest search volume, global interest, and an extensive keyword ecosystem, reflected in a substantial total SERP result count of 226M.

While having a lower search volume, the keyword “digital marketing Abu Dhabi” maintains a notable presence with 18.5M total SERP results. T

he keyword “digital marketing in Sharjah”, with minimal search volume, boasts a low CPC and keyword difficulty, making it a potentially cost-effective niche.

The keyword “digital marketing in Al Ain” despite a small search volume, displays unique keyword variation, suggesting specific focus areas.

The keywords “digital marketing in Ajman” and “ digital marketing in Umm Al Quwain”, with negligible search volume, reflect a smaller online presence, emphasizing the need for strategic digital marketing efforts to enhance visibility in the competitive landscape.

Conclusion

The key to sustained success in the ever-evolving digital landscape lies in performing regular keyword research.

This ensures staying on top of trends and adopting a strategic approach to your digital marketing endeavors.

We hope that with the above blog’s help, you understand the importance of mastering the language of keywords for effective online visibility.

For any queries related to digital marketing contact Global Media Insight. 

Disclaimer: The information contained herein is sourced from our research efforts. While we endeavor for accuracy, we cannot be held responsible for any inaccuracies, financial losses, or damages resulting from the use of or reliance on the information provided in this blog.

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