Founded in 2010 October by Kevin Systrom and Mike Krieger at San Francisco, Instagram is becoming popular among men and women of all ages. To know more about the expected user behaviour on this popular image sharing platform, take a look at the infographics below.
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By 2016 the total number of monthly Instagram users will reach 430 million . 75 million users enjoy sharing photos daily. In a day, 30 million photos are uploaded, i.e. 15 photos in a second.
The Male & Female distribution – 51% Male users & 49% Female users.
Age distribution of the authors: 18-29 = 53%, 30-49 = 25%, 50-64 = 11% % 65+ = 6%.
Top countries posting on Instagram are USA, Russia, Brazil, India & Turkey.
Top 5 brands on Instagram are Nike, Starbucks, NBA, Adidas Originals & TopShop.
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Is your brand on Instagram yet? If not, now would be the perfect time to for you to join. If you would like to know more about advertising on Instagram, get in touch with Global Media Insight for the right marketing strategy for your company.