Today, the technology market is exploding with a set of new generation tools that enable anyone to leverage the power of coding without getting involved in its intricacies. Such tools enable creativity, improve efficiency, and empower non-developers working in marketing, sales, etc. to perform their jobs well without having to rely on the IT department. […]

A heatmap is a great tool for visualizing complex statistical data and understanding what users do on your website, including where they click, how far they scroll, where they spend most of their time, and what they look at or ignore. The ultimate way to measure how your users interact and use your website is […]

Google Analytics is used as a reporting tool by millions of businesses and websites to track visitor interactions across web domains and mobile apps. Most businesses know this platform as the tool that helps them track the number of web traffic they get, monitor important marketing channels and measure their main KPIs. And now Google is offering […]

How will you track a user who visits your website first and then uses your mobile app to make a purchase? It’s not possible with Universal Analytics, but you can certainly do it with Google Analytics 4 (GA4). Google Analytics 4 is not an update to Universal Analytics, but rather a brand-new way of doing […]