Social media has become very popular in the UAE. And it’s getting harder for people to imagine life without apps like Whatsapp and Instagram. For businesses, these platforms are even more valuable, and they are now a key part of their marketing mix because they help them generate revenue and reach customers worldwide in a […]

Social media has been flourishing in the Kingdom of Saudi Arabia. While the younger generation has been using social media for communication and information sharing, businesses have been using it for marketing. Social media has now found a place in the digital landscape of Saudi Arabia, and it is bound to capture more attention in […]

As humans, we find visuals highly appealing. This reflects in our everyday life in various ways. When we watch a movie instead of reading the book it’s based on or when we scan documents and stop at an image – it’s the visual factor that’s making the call for us.  Our attraction towards visuals plays […]