Top 15 Benefits of Hiring an SEO Agency for Your Online Presence

Posted by GMI Blogger Posted in SEO

Mar 26 2024 at 7:26am

Nowadays, everyone who has a website or creates content on YouTube wants to be found online.

But let’s face it, online visibility is not a piece of cake. Even if you’ve got a solid digital marketing strategy, there are technical limitations that could prevent you from appearing on the first page of Google.

That’s why SEO agencies exist – they’re experts at this stuff and can help you achieve the online visibility you crave. 

Not convinced?

Well, here are 15 reasons why hiring an SEO agency is a smarter move than doing all the hard work yourself.

What is SEO?

It’s 2024 – the era of online marketing and SEO needs no explanation.

However, to put it in plain words, SEO means “Search Engine Optimization,” that is making your website show up higher on Google and other search engines.

The higher your website ranks in search results, the more likely people will click on it and check out your content. 

How Exactly Does SEO Work? 

how does seo work

Okay, let’s crack it.

When you search for something on Google, have you ever wondered how it picks web pages and ranks them on its SERPs?

Well, the answer lies in the complex algorithms it uses to figure out which web pages are the most relevant to your search query.

These algorithms take into account several factors such as the keywords used in the web page, the relevance of the content to the search query, the structure of the website, and the user experience of the website.

With SEO, you can manipulate and optimize these factors in order to increase the relevance of your web page and improve its chances of ranking on SERPs.

SEO is carried out in two ways: on-page SEO and off-page SEO.

On-page SEO focuses on optimizing the content and structure of your website, while off-page SEO is all about building external links and promoting your website through social media and other channels to improve its visibility and online authority. 

However, it’s important to note that SEO is an ongoing process that requires patience and dedication.

Fundamental Elements of Search Engine Optimization (SEO)

Search Engine Optimization is an ever-evolving field with changing algorithms and innumerable elements.

But if you are getting started, here are a few important elements of SEO you need to focus on:

1. On-Page Optimization

Every aspect of your website is crucial for its ranking.

These aspects include meta tags, HTML, content, internal linking, and more.

On-page optimization focuses on improving or optimizing these elements on each page of your website to enhance its appeal to both users and search engines.

2. Keyword Research

A good keyword can be defined as something closely related to your business and which has high requests on search engines.

Remember what your audience searches for is just as important as how they search for it.

Small changes in keyword research can make or break your SEO campaign.

Here are a few things to keep in mind:

  • Aim for an organic use of keywords based on search intent and competitor analysis.

  • Don’t stuff your content with keywords as this may affect your rankings.

  • Use keywords in your title, heading(H1) and meta descriptions.

  • Try to include your keywords in the first 100 words of your content.

  • For keywords that have more competition, you can opt for long-tail keywords that are easier to rank.

3. Search Intent

Also known as user intent, this element plays a crucial role in SEO.

It refers to the reason why a user is searching for something on the web.

There are different types of user intent:

  • Commercial – Users research about different brands, services or products. For example: which is the best SUV?

  • Transactional – Users research intending to complete an action like purchasing something. For example: Buy a KIA SUV near me

  • Informational – Users research to understand something or find information. For example: What are the features of a good SUV?

  • Navigational – Users research for a specific page or website. For example: KIA SUV

4. Relevant and Quality Content

Keeping it simple and readable is the main target here.

Your content should be unique, comprehensive and accurate.

It should provide solutions and insights thus earning quality backlinks and attracting organic traffic.

Quality content can help businesses educate consumers and establish themselves as an authority figure in their niche.

5. E. E. A. T

It refers to Experience, Expertise, Authoritativeness, and Trustworthiness.

It is part of the Search Quality Rater Guidelines.

It is used to measure the success of algorithm updates.

Although it is not a direct ranking factor, Google wants to serve results with strong E.E.A.T. 

  • Experience: It means that the author/content creator should have a certain amount of first-hand experience with the subject matter. The extra ‘E’ was added to the list in December 2022.

  • Expertise:It refers to the author’s qualifications, knowledge and credentials.

  • Authoritativeness: It refers to the reputation of an author/website and content.

  • Trustworthiness: It refers to the trustworthiness of the creator, content and website.

6. Crawlability and Indexability

It refers to making your websites easy for Google to find.

Here are a few ways in which you can ensure that Google bots discover your content:

  • Make sure your robot.txt file is giving Google crawlers the right information

  • An updated HTML and XML sitemap with links to important pages can also prove helpful.

  • Create links between pages to make your content more discoverable.

7. User Experience

A good user experience or UX consists of many factors including mobile friendliness, fast-loading pages, clear CTAs etc.

Let’s explore a few of these factors below:

  • Page speed: The page speed of a website is an important factor affecting the search ranking of a page. It is quite simple, fast-loading pages equal happy customers while slow-loading pages equal customers leaving the page. The speed of a page can be increased by focusing on elements like optimized images, deleting unnecessary plugins and scripts, minimising HTTP requests etc.

  • Accessibility: A website should be accessible to consumers whether it is on desktop, iOS or Android devices. Bugs, coding errors or broken links should be resolved.

  • Trust signals: Trust signals refer to elements of a website that convey the credibility of the business. Small elements like brand logos, client and customer testimonials all help customers gain confidence in a brand and increase conversion rates.

8. Backlinks Building

Quality backlinks from high-authority websites can help websites gain a higher rank in search engines.

A website can get good backlinks by creating and posting relevant content, writing guest posts and reaching out to other related websites. 

9. Social Signals

Social signals are metrics that include elements the likes, shares and comments social media browsers leave for a post.

These signals show the popularity and credibility of web pages and contribute towards their search rankings.

To encourage site visitors businesses should have active social media accounts, share posts on trending topics and add social-sharing buttons for easy sharing.

What are the Different Types of SEO?

As we have already established, SEO is the best way to attract traffic to your website.

But before jumping in, you need to know that there are different types of SEO and understanding these types can help you plan your organic search strategy and rank higher in organic search listings. 

1. On-Page SEO

On-page SEO focuses on different elements of a webpage like keywords, URL structures, meta titles and descriptions, content etc. 

According to Neil Patel, “the true purpose of on-page SEO [is] to educate, inspire and guide your users properly, as they navigate your site.”

2. Off-Page SEO

Off-page SEO refers to activities that happen outside your website.

You can say that they are online versions of word-of-mouth marketing.

Off-page SEO focuses on activities like backlinks from authoritative websites, brand signals, online reviews, influencer outreach etc. 

3. Local SEO

Local SEO is a great approach to increasing traffic for physical stores.

This type of SEO is useful to gain visibility among local customers.

Local SEO has elements like Google Business Profile, online citations, partnerships with local brands and more.

4. International SEO

International SEO is a broader application of local SEO.

Here, you target people in multiple countries, optimizing your website for various languages and regions.

This enables your audience in different countries to find your website through local searches and on language-specific search engines.

It includes elements like country-specific domain extensions (ccTLDs), hreflang tags, and creating localized content.

5. Content SEO

A plain website without quality content is worthless.

It is important to regularly post high-quality relevant content, track its reach and make necessary updations so that it remains on top of the search results. 

Content SEO is part of on-page SEO and helps in attracting quality backlinks.

6. Technical SEO

When launching a website, businesses typically address fundamental technical SEO aspects such as site mapping, mobile responsiveness, and page loading speed.

Yet, ongoing vigilance is vital to detect and rectify issues like duplicate content or site errors.

Technical SEO is dedicated to refining the technical underpinnings of a website to enhance its crawlability, indexing efficiency, and overall search engine visibility.

This encompasses various optimizations, including improving website speed, ensuring mobile compatibility, refining website architecture, implementing structured data markup through schema.org, creating XML sitemaps, and employing canonicalization techniques. 

7. Image SEO

Just like your content, the images you use on your website can also bring in visitors.

Image SEO can optimize images on your website to push them to the top of the SERP results which means that when a searcher clicks on your website’s image they will land on your website.

Image SEO focuses on elements like image filenames, alt text etc.

8. YouTube SEO

YouTube has a large audience and optimizing the channel and videos can increase your reach.

Just creating good videos is not enough, we need to pay attention to other elements like SEO-friendly titles and descriptions.

Including long-tail keywords and relevant meta-tags and hashtags can also prove helpful.

Keeping all these elements in mind can help in increasing viewers, subscribers and overall engagement.

9. E-commerce SEO

E-commerce SEO is a specialized field aimed at enhancing the visibility of online stores in search engine results and attracting organic traffic to product pages.

It involves a comprehensive approach that focuses on optimizing various elements such as product descriptions, images, user reviews, and category pages.

10. Mobile SEO

With smartphone users proliferating the market, mobile-first indexing is being given priority by search engines like Google.

This means that in most searches mobile-friendly websites will be ranked higher.

It is linked to technical SEO as it focuses on making the website lighter and faster to load.

Other elements to focus on include responsive web designs, mobile-specific meta tags, mobile-friendly layouts, accelerated mobile pages (AMPs), etc.

11. Voice SEO

Voice searches are gaining popularity with devices like Alexa, Siri etc on the rise.

Voice SEO is a relatively new concept and focuses on delivering information quickly, optimizing content to match natural language queries and conversational search patterns etc.

12. Social SEO

Earlier social media platforms were used by searchers to look at personalized posts from people or brands they followed.

But now searchers use social media to actively search for specific information.

Thus social platforms are incorporating more features of search engines to match content with users.

Social SEO deals with modifying social media posts by incorporating text-based features like alt-text, closed captions etc, thus helping social media users to discover your content easily.

13. News SEO

As the name suggests, this type of SEO focuses on making the website news-ready.

This means SEOs help in creating content that is trending, high-quality and fresh. 

Top 15 Benefits of Hiring an SEO Agency

You may think that you can handle SEO on your own, but it’s always a good idea to hire an SEO agency for the best results.

Why because partnering with specialists can provide you with valuable insights and knowledge that can improve your SEO efforts significantly.

Moreover, outsourcing your SEO tasks can save you time and resources, allowing you to focus on other critical aspects of your business.

If you’re uncertain whether an SEO agency is right for you, take a look at the list of benefits we’ve put together below.

1. Time Saving

It’s no secret that outsourcing tasks can be a real game-changer.

You free up a ton of time and resources that you can put towards other important stuff.

SEO agencies have the expertise and resources to quickly pinpoint any issues with your website and create custom strategies to fix them.

They also have access to some pretty powerful SEO tools that can automate a lot of time-consuming tasks – like finding technical issues, tracking keyword rankings, and monitoring website performance.

They have access to powerful SEO tools that can assist in automating many of the time-consuming SEO tasks.

These tools can quickly identify technical SEO concerns, track keyword rankings, and monitor the functioning of your website.

By outsourcing your SEO to an agency, you can save time on all sorts of things – like researching keywords, creating and optimizing content, analyzing your website’s performance, building external links, and more.

This gives you the chance to focus on your core business activities and not get bogged down in all the nitty-gritty details.

2. Cost Saving

Outsourcing can actually save you money.

Having an in-house SEO team can be more expensive in terms of salaries, benefits, training, and office space. 

SEO agencies have access to all the necessary SEO tools, which can be pretty pricey for you in terms of using them for just one project.

So, if you hire an SEO service, you can use those tools without having to buy and maintain them yourself.

3. Improved Efficiency

When you have professionals by your side, you can improve your efficiency and productivity.

Not only can an SEO agency help you improve your website’s search engine ranking, but they can also provide you with regular reports to help you identify areas for improvement. 

4. Better User Experience

To get your website to rank well on Google, it needs to be user-friendly.

That way, people will spend more time on your website and engage with your content.

An SEO agency will usually take a good look at your website’s structure, content, and how it’s set up for users.

Then they’ll make suggestions to make it faster, easier to use on mobile, and more intuitive to navigate. All these changes will make sure that your website is sticky and a great experience for users.

5. Customized Strategies

An SEO agency can create custom strategies for your business’s unique needs.

Meaning they will take a deep dive into your website, target audience, competition, etc. to draw up a personalized plan of action.

These strategies may include a mix of different approaches, such as on-page SEO, link building, local SEO, and social media marketing.

By crafting a custom plan, your agency makes sure that they’re using the most effective strategies for your specific business requirements.

6. Long Term Strategy

An SEO agency can be like a wise visionary for your business.

They’ll help you create a long-term strategy that’s all about improving your website’s search engine rankings and overall online visibility.

With this approach, you’ll gain a competitive edge in your industry.

Remember that SEO is a continuous process, and a good agency will work with you over time to adapt your strategy as your business evolves and search algorithms change.

They will work with you to develop a holistic SEO strategy that might include things like optimizing your website’s content, building high-quality backlinks, promoting your business on social media and other tactics.

By putting all these pieces together, they can help you build a solid online reputation over time.

7. Access to Advanced Tools

A mid-sized SEO agency or a digital marketing company normally has some pretty fancy tools at their disposal, so you don’t have to own or maintain them yourself. 

  • Keyword research tools – which can give you some valuable insights into search volume, competition, and keyword difficulty.

  • Analytics tools like Google Analytics and Adobe Analytics – which give you all sorts of data on your website traffic, user behavior, and conversions.

  • Technical SEO tools that help diagnose and solve issues with website architecture, page speed, and mobile-friendliness. 

  • Link-building tools that can help you identify high-quality backlink opportunities.

  • Social media monitoring tools that make it easy to keep an eye on your brand reputation and engage with your audience on various social media platforms.

8. Improve Online Presence with Data and Analytics 

A good SEO agency always relies on data and analytics to improve your online visibility.

By analyzing website traffic, user behaviour, and conversion rates, they find areas for improvement and create effective plans to optimize your website and digital marketing efforts.

They, normally, use analytics software, heat maps, etc. to collect the data, which then provides valuable insights into the preferences and behaviour of your target audience.

This can guide your marketing strategy and improve your online presence.

By working with an SEO agency, you can analyze the performance of your digital marketing initiatives and make data-driven decisions to increase their effectiveness.

9. Back-up of Industry Expertise

SEO agencies have a deeper understanding of how search engines work, and they know all the latest trends and strategies that work best for different types of businesses.

This means that they can provide you with the latest and most effective tactics to optimize your website. 

With a team of professionals who specialize in various areas of digital marketing, such as search engine optimization, PPC, social media marketing, and more, they have the expertise to cover all your online marketing needs.

And that’s not all – some SEO agencies also have in-house website developers who can help ensure that your website is optimized for both search engines and user experience.

10. Stay Current on Trends and Algorithm Changes

Search engines are constantly updating their algorithms, and staying on top of these changes is crucial for maintaining and improving your search engine rankings.

SEO agencies usually stay current on these trends and algorithm changes, making sure that your website stays optimized for maximum visibility.

They can also provide valuable insights into the latest digital marketing strategies and tactics, helping you stay ahead of the competition.

11. Prior Experience with Brands

SEO agencies usually have some experience working with different types of businesses, understanding their unique challenges, and tailoring strategies that work for them.

This means they know what works and what doesn’t, and they can apply that knowledge to your website.

They can also help you identify your target audience, find the right keywords to target, and create content that resonates with your potential customers.

12. Increase Online Visibility

SEO agencies are experts when it comes to optimizing your website for search engines and making it more visible to potential customers.

Using all kinds of tricks and tactics, like finding the right keywords, tweaking your website’s design, and building high-quality backlinks, they can get your website to show up higher in search engine results.

Therefore, more people will see your site, which can lead to more clicks, more sales, and more growth for your business.

13. Avoid Errors and Mistakes

SEO is a dynamic and ever-changing process.

This makes it susceptible to small errors and mistakes.

However, an agency can help you avoid these pitfalls and optimize your website for better search engine rankings.

One of the biggest advantages of working with an SEO agency is their technical know-how.

They know exactly what tools and techniques to use to fix any problems with your website’s structure, speed, or user experience.

By keeping a close eye on your site, these experts can spot issues like duplicate content and broken links and fix them right away.

They can also help you avoid sketchy backlinks that might hurt your rankings.

14. Safe and Secure Marketing

When it comes to SEO, you must adhere to search engine policies to avoid penalties and maintain a positive online reputation.

Hiring an SEO agency can help ensure compliance with these policies and avoid fines for black-hat tactics or keyword stuffing.

Cybersecurity threats are a significant concern today.

An SEO agency can provide guidance and support to help you protect your website from hacking, malware, and other types of attacks.

By implementing security measures, such as SSL encryption and two-factor authentication, an agency can ensure that your online presence is safe and secure.

By partnering with an SEO agency, you can be confident that your online presence is compliant with search engine policies and safeguarded against cybersecurity threats. 

15. Achieve the Goals of Sales & Revenue

An SEO agency knows all the tricks to make your website more visible on Google and other search engines.

They can improve your site’s content, structure, and keywords to attract more organic traffic.

Plus, they can also help you get more links from other sites, which is super important for search engine rankings. 

More visibility means more people visiting your site, which in turn can lead to more sales and revenue.

Top 5 Tips for Hiring an SEO Company 

Just like other businesses, SEO too has competition.

Therefore, choosing the right SEO agency may not be easy every time.

Here are five tips to help you narrow down your search and select the best SEO agency for your business. 

1. Check Reviews and Testimonials

When considering hiring an SEO agency, it’s important to look for testimonials and reviews from other companies they have worked with.

Check if these companies endorse or recommend their services.

You can search for client reviews on platforms like Google, Yelp, or Clutch.

Doing so will give you an idea of the agency’s professionalism and quality of work 

2. Ask for a Technical and Search Audit Up Front 

A good SEO company should offer you a free SEO audit before they start any work.

This will help you both figure out how your website is performing and what technical problems are stopping it from ranking.

When the audit is over, the agency must also give you a detailed list of the work that needs to be done.

3. Request an Honest Estimate 

Before you sign a contract, ask the SEO agency to provide you with an honest estimate of how long it will take to achieve your desired results.

Beware of agencies that guarantee quick results, as these may not be sustainable and could harm your website’s long-term ranking.

4. Ask How They Measure Results

A good SEO agency measures results usually by tracking key performance indicators (KPIs) such as organic traffic, keyword rankings, conversions, backlinks, and engagement metrics.

By analyzing these metrics, they will be able to determine the effectiveness of their campaigns and make adjustments as needed.

5. Ask About Reporting

Last but not least, don’t forget to inquire about their reporting process.

Any reliable agency should be able to give you periodic reports on their efforts and changes to your website’s ranking positions. 

These reports should ideally be simple and informative, with recommendations for improving your site’s ranking.

A regular SEO report should include information like traffic, user behavior, conversion rate, goals, etc.   

Always choose an agency that values communication and provides you with useful information to help you achieve your SEO goals.

Conclusion

Is visibility bothering you?

If so, it’s time to hire an SEO company.

This can save you time and money, as well as make you capable of competing with big brands.

Remember, you are not the only company operating in the online marketplace.

And every company out there is vying for the top position in search results.

SEO companies have the tools and know-how to help you rank higher in search results and get more visitors.

When forming a partnership with them, you stand to benefit.

So why not leverage their expertise and take your business to the next level?

Global Media Insight is one of Dubai’s top digital marketing agencies specialising in professional SEO services. With a team of well-experienced SEO professionals, we can create a customized SEO strategy for you that will make your website stand out and reach your target audience. Get in touch with us today.

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