We think about hiring a web design company only when we want to build a new website or make changes to the one we already have. If neither of these two circumstances arises, we may not bother to call them. Today, in 2023, anyone can create a website without technical support thanks to the availability of website builder tools and YouTube videos. However, many of us still go the traditional route, which is actually a good idea because at least we have somebody to fall back on, somebody we can put blame on if the product has bugs or is not what we expected.
If you fall into this category, then this article is for you. It will help you select the right web design agency for your project. Why? Because even today not everyone knows how to choose a web design company and what to look for in them.
Top 9 Tips for Choosing a Web Design Company
A website is a big investment. Therefore, you must make an informed decision when choosing a web design company. Hopefully, this guide will help you figure out which agency will work best for you.
1. Ask yourself why you need a website in the first place
What are the goals you hope to accomplish with your website? Here’s how you should go about it. Take a pen and paper and jot down the answers to each of the following questions.
What is the purpose of your website? Is it to sell your products and services or provide users with information?
Who do you want your website to serve? Who is your target audience? Is it men, women, children, adolescents, job seekers, or any particular group?
What kind of website do you want to create? Do you want an e-commerce website, a blog or a news website?
How much can you spend? What is the budget you have set aside for developing your website?
When do you want it completed and available online?
In short, when you contextualize your requirement, you can better refine your search.
2. Start your hunt
Use Google, social media, and online directories like Clutch to find agencies in your area or elsewhere. Create a list of at least ten web design companies and go to their websites to learn more about them. If you’re curious, you can even use review sites like Trustpilot, Glassdoor, or even Google Reviews to know how they deal with their clients and employees. On their website, you’ll be able to see if they provide the services you are looking for or something similar. Read through their case studies and testimonials, if they have them, because these sections will give you some idea about their problem-solving abilities.
3. Evaluate their experience
Find out if they are well-placed to work on your project. When you weigh their experience, consider not only the number of years they have been in business, but also their expertise in creating websites that meet your requirements. In that case, they will understand your needs and problems much better and come up with solutions that work for you. They will also know exactly what features and functions you want on your website.
4. Analyze their design strengths
Check out their project portfolio or discuss this with them over the phone or in person. See if their projects are unique or simply a template of other websites. If possible, visit the websites in their portfolio. This will help you dig deeper into their design style. You’ll know how they have created it. Have they prioritized user experience? Are they current with the design trends? Are they aligned with the company’s brand identity? so on and so forth. This will help you filter out the ordinary and select the best website design company from the crowd.
5. Check their capabilities
Make sure they have the right technical skills to help you create a high-performing website. A website is useless if it does not rank. Unlike in the past, search engines such as Google today place a premium on factors such as site speed, responsiveness, security, etc. when ranking a website. Therefore, be sure the company has experience with SEO. Typically, when you approach a web development agency, they will usually tell you that they create well-optimized websites. See for yourself how their websites load and where they rank on Google for the keywords. You can even check their core web vitals to see how well the pages do in searches. If what they say is true, they will be able to come up with a well-optimized website for you that is both user-friendly as well as search engine friendly.
6. Assess their communication
Check how they communicate with their clients, how they handle their problems, and how willing they are to assist them. Any service provider needs to be quick to respond and always ready to answer their client’s questions and address their concerns. So, when you choose a web design agency, you should make sure that they are available to answer your questions and explain complex things in a way that you can understand. They should also have a well-coordinated project management system in place that keeps you informed of the development of your website. Some of the notable tools in the market are Trello and Monday. They should be open to working with you and incorporating your input into the project.
7. Get quotes from different web design companies and compare the costs
Make sure you are giving each of them the same project requirements so that when you make a comparison, you’re sure that you are comparing apples to apples instead of apples to oranges. Most companies that build websites offer end-to-end services including web design, web development, website hosting and website maintenance. However, some may only offer the main service such as web design and development in-house and may outsource the rest like hosting to a third party, which could increase your expenses. So, before comparing the costs, make sure that the quotes you receive from each company cover all of the services you requested.
8. If possible, request references from each agency
When you approach a web design company, they might boast that they have created websites for a number of leading companies. Even their website information should be taken with a pinch of salt. Instead of relying on testimonials and Google reviews, request references and contact them directly. Since you’re shelling out a good amount of money, this is worth doing. You’ll learn more about the agency’s working style, work quality, strengths, ability to meet deadlines, attitude towards work, etc. However, before contacting the reference, confirm their legitimacy. You can go to their website to see if the reference is genuine and not fabricated.
9. Now it’s time to choose an agency that fits your needs best
Take into account all the above-mentioned factors such as experience, strengths, cost, etc., and narrow down the agencies based on the factors that you consider to be most important to you. For example, if cost is a concern, choose an agency that comes within your budget. In the same way, if you want a full-service web development company that can handle everything from design to hosting and maintenance, choose a company accordingly.
There are a lot of agencies that offer web design services. But the success of your project depends on which agency you choose because they will build it the way you want, at the price you want, and at the time you want. So, be smart about what you choose. Remember these guidelines whenever you are thinking about hiring a web design company.
With more than 23 years of experience, Global Media Insight has designed and developed more than 1000 websites. If you are looking for a company that specializes in web design, give us a call right away.