What is Conversion Rate Optimization? Conversion rate optimization (CRO) is the systematic process of optimizing your site or landing page experience based on website visitor behaviour to increase the percentage of visitors to a website that converts into customers. The CRO process involves understanding how users journey through your site, what actions they take, and what’s […]

Social media platforms have transformed how customers and brands connect and engage. In fact, it is considered one of the most disruptive technologies of the 21st century. Its ability to present customer sentiment and opinion as simple, measurable data has made social media a highly effective business development tool.

No other company likes digging deep into its pockets and spending dollars on acquiring new companies as Google does. Google has acquired all kinds of companies, from robots, gaming, mapping companies to security agencies, artificial intelligence, facial recognition to self-driven cars; the list is quite endless.