If you’re new to digital marketing, you would have come across the term web analytics for sure. In this article we’re going to explain web analytics and what it means to your website – often the foundation structure of your digital marketing ecosystem.
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The first ever Google Doodle was a zany message for users (in the case of a server crash) that Larry Page and Sergey Brin were away on vacation. Two years later, the second doodle celebrating Bastille Day was created by current webmaster Dennis Hwang at the duo’s request. It caught on so well that what began as an impulsive idea is now a tradition for celebrating holidays, anniversaries, and famous people.
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Before learn how we can design and build effective sales pages, it’s important to understand what exactly a sales page is. A sales page is a webpage that is created for the sole purpose of selling a product. It could be your landing page, your home page or any page that tries to convert your visitors into customers.
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October has been a great month for those in the Analytics domain with Google finally unleashing the truly cross-platform & machine learning based Google Analytics 4(previously App+Web). Even though this has been in beta for over a year, analysts and marketers alike have still been wrapping their heads on the new GA4 property. All analytics groups have been buzzing with questions like” do we need to have apps for using GA4” “should we migrate to GA4?” etc. This led us to write a blog comparing Universal Analytics and GA4 which could resolve some of the queries that you might have regarding the new GA4 and its impact on the existing setup.
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Christmas season has taken over the country. The stars in the night sky are twinkling with the distinctly vivid brilliance of the season – all the way from Abu Dhabi to Fujairah, and from Al Ain to Ras al-Khaimah. Shops and homes are bustling with the Christmas excitement, engulfed in the ether of the ever-floating Christmas tunes. Green and merry Christmas trees are popping up all decorated and glittery in homes, hotels, shopping malls & retails outlets all around the country.
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