Christmas season has taken over the country. The stars in the night sky are twinkling with the distinctly vivid brilliance of the season – all the way from Abu Dhabi to Fujairah, and from Al Ain to Ras al-Khaimah. Shops and homes are bustling with the Christmas excitement, engulfed in the ether of the ever-floating Christmas tunes. Green and merry Christmas trees are popping up all decorated and glittery in homes, hotels, shopping malls & retails outlets all around the country.
Continue reading
Google’s Site Kit is a WordPress-exclusive plugin. It gives you access to a plethora of Google products for optimizing and monetizing your website from a single window.
If earlier you need to jump back and forth between different dashboards and your website for stats and figures, the latest offering from Google clearly eliminates it. As a webmaster, you can configure the Site Kit plugin to fetch insights from different Google sources such as Analytics, Adsense, Search Console, PageSpeed Insights, Tag Manager and Google Optimise.
Continue reading
Most probably, you might have a search box on your website. But do you know what your visitors are literally searching for? It takes just a couple of minutes to set up search query tracking in your Google Analytics account. This can actually provide you with great insights into your website content. Visitors who use the search bar on your website are more likely to convert into a customer. This helps convert potential buyers who are aware of what they’re looking for. Auto-complete suggests relevant products that a visitor might not have thought of. Here are some benefits of search term tracking.
Continue reading
You might have seen the term “Staycation” pop up frequently in recent times. Let’s find out more about this new kind of vacation.
Continue reading
Google recently announced one of the major updates in its analytics domain which has been in beta for over a year Google Analytics 4(previously App+Web). With the rapid increase in the number of new platforms be it apps or the IoT devices there has been a huge increase in the data source in analytics and a need to unify these streams within Google Analytics has always been a challenge.
Until recently, web analytics was different from apps in the sense that the dimension and metrics used for the reporting were atypical even though the end conversion(purchase, form fill or any other action) would be the same across the different platforms.
GA4 allows users to connect app and website data within one property, thereby unifying the interaction across devices and platforms to better comprehend the cross-platform customer journey that led to the conversion. GA4 with its cross-platform and predictive analytics capabilities is surely the next biggie in a cookie-less future in the biggest indicator being that GA4 is now the default property in Google Analytics accounts.
Continue readingDriven by the passion for the medium, our professional team of digital marketing, web design, web development, online advertising, search engine optimization, and social media deliver results that help brands go digital.
