The Kingdom of Saudi Arabia offers a unique and remarkably interesting view when observed through the lens of social media. As an open and democratic perspective, social media has revealed aspects of this wealthy and conservative nation that have rarely been seen throughout its long history.
The United Arab Emirates is one of the most developed and wealthiest nations in the Middle East, with impressively high HDI (human development index) figures. Ever since the formation of the complete union in the early 1970s, UAE has been on a path of accelerated growth and development that has withstood the test of time and upheavals in global markets.
With more brands experimenting, believing & advocating the digital medium, the need to understand the digital consumer is ever so high. Today the consumer has more power, more information and choice than ever before. This makes decision making a complex affair for the consumer.
Of all the cool new terms that joined the English lexicon in the aftermath of the social media revolution, nothing is so underrated, and yet so well known as Facebook’s News Feed. Although it instigated a bit of controversy and opposition when it was first introduced, today it has become an almost Google-like presence in our daily lives.