ENHANCED MEASUREMENT IN GOOGLE ANALYTICS 4 (GA4)

Posted by GMI SEO & Performance Team Posted in Analytics

Dec 16 2021 at 11:57am

When Universal Analytics is installed on a website (without any additional configurations), the only user interaction tracked automatically is pageviews. If you want to track any other interactions on your website, you’d have to implement additional event tracking with the help of a developer or with Google Tag Manager. Improving the ease of use, Google Analytics 4 (GA4) offers more […]

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Scroll-Speed – An Effective KPI For Measuring Content Consumption

Posted by GMI SEO & Performance Team Posted in Uncategorized

Dec 14 2021 at 12:06pm

Among wide variety of KPI’s used for measuring content consumption, have you ever thought about or used scroll-speed as a KPI? There are many tools available today which can help you in analyzing the user scroll on your webpage. Of the many metrics which Google Tag Manager tracks, “scroll distance” and “scroll time” is also part of […]

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HOW TO DESIGN AN EFFECTIVE SALES PAGE

Posted by GMI Web Development Team Posted in web design

Dec 9 2021 at 4:55am

Before learn how we can design and build effective sales pages, it’s important to understand what exactly a sales page is. A sales page is a webpage that is created for the sole purpose of selling a product. It could be your landing page, your home page or any page that tries to convert your […]

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HTTP Vs HTTPS : SEO Advantages Of Using HTTPS

Posted by GMI SEO & Performance Team Posted in SEO

Dec 8 2021 at 11:46am

Google announced that moving your website from HTTP to HTTPS would give a small boost to your rankings. It is vital that you understand the difference between HTTP and HTTPS before you decide on your move.

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CONVERSION RATE OPTIMIZATION (CRO)

Posted by GMI SEO & Performance Team Posted in Uncategorized

Dec 7 2021 at 10:30am

What is Conversion Rate Optimization? Conversion rate optimization (CRO) is the systematic process of optimizing your site or landing page experience based on website visitor behaviour to increase the percentage of visitors to a website that converts into customers. The CRO process involves understanding how users journey through your site, what actions they take, and what’s […]

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HISTORY OF GOOGLE ANALYTICS TRACKING CODE [2005 TO 2021]

Posted by GMI SEO & Performance Team Posted in Analytics

Dec 6 2021 at 10:17am

This is a brief history of the Google Analytics Javascript Tracking Code from 2005 to 2021. Read on to find out how the Javascript code changed from urchin.js, ga.js, dc.js, and finally to gtag.js According to w3techs data, as of May 2021, 55% of all websites around the world use Google Analytics. We can understand its importance by looking […]

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