Have you noticed anything strange in the Facebook Reach Statistics of your brand? If you have been observant, you will have realized by now that your Organic Reach has plummeted to less than half in just six months. You might think that it is the fault of Social Networking team, but hold off berating them until you read this study report.
Previously we talked about the need for smart content marketing and building a loyal and trusting audience. We discussed why it is important to be the go-to guy in your sphere of business. Now let’s try and figure out how we are going to accomplish all these goals-how to create valuable content and build an audience that promotes your business in the long run.
1. Targeting your ads for people outside your targeted location
It’s a common mistake that many people choose the Google recommended option. But we have to make sure whether we need to target those who are located in your targeted location or those who are not located in your location but searching for services in your targeted location. If you are doing a local business, its waste of money targeting your ad to people located outside your targeted location.
Google search algorithm updates
Google updates its search algorithm, 500 times in a year. But the most widely known updates were the Google Panda in 2011 and Google Penguin in 2012. Google continued its animal themed updates with the Hummingbird. Whereas Google Panda and Penguin were updates to the existing algorithm, Google Hummingbird completely replaces the old algorithm.
How did YouTube videos like the Evian Baby & Me and the Dove Real Beauty Sketches videos garner more than 50 million views each?
2014 is only half over, but we have plenty of contenders for the best viral videos of the year. From Oscar fever to Base Jumping from Burj Khalifa, we have gone through the best (and some of the worst) videos of the year to bring you a list of must-see viral videos of the year. We have not ranked them in the order of views since we cannot help but listing the Dubai video on the top of the list. Enjoy!
When we were children, our parents were the supreme authority on any topic under the sun. From “Why is the sky blue?” to “Where do babies come from?” our parents learn to come up with quick and innovative answers to our questions. When we reached school, our teachers took over that sometimes uncomfortable job.
By now, you should have at least heard about the Heartbleed Bug. It’s got IT teams across the planet in a panic, and has gained a lot of awareness due to the fact that it’s a vulnerability within a technology we rely on for security and privacy. This article will hopefully answer a few of your basic questions, and shed some light as to what’s going on…
Have you taken a Selfie lately? Chances are you have. If you are in UAE, Saudi Arabia or any other GCC country, the probability is still higher, as these countries boast of people having 2 or more smart phones!! The term selfie sky rocketed into usage and fame in 2013. Although the word seems to have originated in 2005, it was in 2013 that the Selfie – the buzzword of current Social Media Campaigns. Oxford English Dictionary announced that “selfie” was the word of the 2013. get to know more from our Blog.
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