What is content Marketing?
A web site can be promoted in many ways. Advertising used to the most common option. In the beginning there was banner advertising. Then came search marketing – search engine optimization and search advertising. As search engines evolved, the importance of content in websites increased. What initially started as a sub set of SEO, is growing steadily in importance. By and by, Content marketing evolved.
Google gets a facelift
Google, the mother of all search engines gets a facelift. The Fashion week is officially over, and as some key trends for 2014 are starting to emerge, Google has decided to roll out a new look for the search results page.
Google’s fifteenth anniversary brought us the Hummingbird update, which is the biggest change to Google search since 2001 and impacts more than 90 percent of worldwide searches.
Its been a while since Enhanced campaigns have been talked about.. While many of you would be plainly ignorant at peace others would be feeling ignorant & miserable at the impending time bomb?
You’d be amazed at how many website owners neglect their websites post-launch. Whether you’re investing $100 or $100,000 into your website, you need to get the best out of your investment – just like you would any other. Would you hire an employee and ignore their needs for growth or career development?
Social Media monitoring, or listening as it often called, is carried out to get an understanding of the conversations taking place in the social ecosystem. Regardless of you listening or not, conversations about your brand, competitors, industry are and will continue to take place. So it makes perfect sense to listen to what people have to say about you and your competitors.
Whether you’re a one-man-show, or a fairly large multinational organization, your basic communication requirements remain the same. We all need email, file storage, calendars, and other tools to help us operate our businesses efficiently. Google Apps offers a highly effective, cost-efficient bouquet of services that businesses of virtually any size can benefit from tremendously.
No, I’m not. Why should my business be on this Social platform now you ask?
Most brands are ready to step up on the bandwagon to join their competitors or simply to have a presence on social platforms. Content is posted, competitions with large media spend bring in more fans and the brand is content with their Social presence. What a lot of brands are not doing is actually LISTENING to their audience.
GLOBAL MEDIA INSIGHT
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