Ecommerce has been one of the fastest growing businesses in the Middle East, and UAE has some of the most exciting online shopping figures in the region. Propelled by the country’s near complete internet penetration and its reputation as a world-class shopping destination, ecommerce has witnessed incredible growth in the UAE over the past 5 years. So much so that terms like “megatrend” have increasingly come to be used when talking about ecommerce in the country. In the following sections we explore this growth in detail and try to understand the varied characteristics of the ecommerce space in the UAE.

Information Architecture is a web design and development technology that advocates the structuring and shaping of websites in such a way as to enable and enhance findability and usability. In simpler terms, information architecture is about organizing the often complex sets of information in a website into a comprehensible and ordered structure. As we set out to understand more about Information Architecture, let us start by learning about its two most important outcomes – findability and usability.