Being professional is undoubtedly one of the most basic aspects of business. From freelancers to small businesses to multinationals, the vast majority of us understands, appreciates, and respects the importance of professionalism. It can easily mean the difference between acquiring a new client and losing one, or getting hired for your dream job and being fired from it.
Social Networks have very wisely made it very easy to setup a digital presence without the need to get all technical with domain names, hosting accounts, programmers, and other potentially complex things(and it gets easier every year). Facebook is a great example. It takes little more than five minutes to setup a profile, upload a few nice photos, and voila – you have a digital presence, albeit a very basic one.
It’s quite surprising to see how many companies across the Middle East still do not have proper customer service channels set up. Customer service, in the traditional sense, may be seen as needing a significant investment and is often considered out of reach by many smaller businesses. This, however, is no longer the case. When it comes to offering your customers a proper customer service channel, all you really need is one or members of your staff who are willing to invest a little bit of time every day, responding to inquiries.
“There’s an app for that!” is something we’ve all laughed about at some point. It’s a funny look at the reality of mobile apps and the flood of ideas that get turned into them.
One of our colleagues recently closed down his LinkedIn account after being on the social network for close to six years. Considering that most of our clients, partners and staff are on the network, we found it a bit odd that he would decide to close his account. After all, if everyone is virtually out there, it really must be valuable. Don’t you think?
Have you noticed anything strange in the Facebook Reach Statistics of your brand? If you have been observant, you will have realized by now that your Organic Reach has plummeted to less than half in just six months. You might think that it is the fault of Social Networking team, but hold off berating them until you read this study report.