For a long time,building and managing a website was a very tech-heavy project, something that only those with continuous access to an expert technical team would dare undertake. That was before content management systems burst into the scene. With CMS, we suddenly had a disruptive new form of technology, offering a dynamic, flexible and easy-to-use web development alternative.
Continue readingA Guide To Choose The Right E-Commerce Platform For Your Business
Posted by GMI Blogger Posted in ecommerce
The e-commerce space is nearing market saturation. With so many platforms available, investing in the right one for your business can be a daunting task. Here’s a guide to help you choose the best e-commerce platform for your needs.
Continue readingGoogle’s Rankbrain Algorithm And How It Affects SEO
Posted by GMI Blogger Posted in Uncategorized
In October of 2015 Google quietly released one of the biggest revisions to its search engine in recent times. While most major changes to Google’s search infrastructure (nearly 500 of which are released every year) are updates and improvements to its search algorithm, this one was different. Known as RankBrain, it is a form of […]
Continue readingHow Can Analytics Improve Your Ecommerce Conversions?
Posted by GMI Blogger Posted in Uncategorized
At GMI, we are backed by more than 16 years of experience in building ecommerce platforms for our clients in the Middle East. We have helped several businesses set-up their ecommerce ventures, from designing & developing ecommerce websites to getting them sustainable online traffic using our tried and tested SEO tactics. We have also helped them reach out […]
Continue readingThe Importance Of Flow Between Elements In A Dashboard
Posted by GMI Blogger Posted in Uncategorized
Over the last decade, online dashboards have emerged as one of the most effective business development tools in the market. They gather inputs about relevant metrics from an enterprise’s online and offline assets and visualize them into easily-accessible simple overviews.This helps decision makers make better sense of the data that the organization collects. With a single-glance […]
Continue readingE-commerce Best Practices To Optimize Your Online Sales
Posted by GMI Blogger Posted in ecommerce
A typical ecommerce customer goes through five phases in their journey with a brand – Discovery; Evaluation; Purchase; Retention; and Advocacy. Each phase is defined by unique factors that build the brand’s credibility among customers, which in turn motivates them to move onto the next one. Gaining better perspectives about these factors can help businesses […]
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