UTM Parameters – An Efficient Way To Analyse Site Traffic From Soci...

Posted by GMI Blogger Posted in Social Media Marketing

Jul 21 2017 at 11:55am

If you’re a business owner, chances are you’re using social media for marketing campaigns and Google Analytics to measure the traffic from your posts. Analytics, by default, will show the sources of your traffic at a particular time – whether it’s from Facebook, Twitter, online search or referrals from other websites. But what if you want to dig […]

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THE HOW, WHAT & WHY OF FACEBOOK PIXEL ADVANCED MATCHING

Posted by GMI Blogger Posted in Uncategorized

May 29 2017 at 9:54am

There are few information which Facebook misses out due to it’s limitations. Learn, how Advanced Matching bridges this gap There is a lot that Facebook Pixel can do for you. Whenever a user who’s logged into Facebook on their browser visits a website with the Facebook Pixel plugin, their behaviour and details are mapped and […]

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Measure The Result Of Your Facebook Ads

Posted by GMI Blogger Posted in Social Media Marketing

May 17 2017 at 12:20pm

In this article we’ll talk about what you can measure about your Facebook campaigns, which will not only help you take better decisions but also leverage Facebook for better targeting. The previous article on Facebook Pixel gave an overview about the pixel code, what it is and about its benefits. You also learnt about why Facebook […]

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FACEBOOK PIXEL – ITS BEAUTY & THE BENEFITS

Posted by GMI Blogger Posted in Uncategorized

Apr 17 2017 at 10:06am

Whether you are new or know a bit about Facebook Pixels, this article is for you. Know about the many benefits of using Facebook Pixels for your online marketing. XKEYSCORE, Tempora, PRISM, FTM, Tacfin, MUSCULAR, NSA, GCHQ, five eyes and governments don’t need to look very hard to get more information about you than has […]

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A COMPREHENSIVE GUIDE FOR TRACKING OFFLINE SALES IN GOOGLE ANALYTICS

Posted by GMI Blogger Posted in Analytics

Feb 17 2017 at 12:36pm

Most of your important offline customer interactions happen at the store, over the phone, through e-mail communications or possibly even at an event kiosk. With the marketing teams becoming more and more digitally savvy and depending on a single platform for their data needs, it becomes even more imperative to link all your data to a single platform. […]

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