The e-commerce space is nearing market saturation. With so many platforms available, investing in the right one for your business can be a daunting task. Here’s a guide to help you choose the best e-commerce platform for your needs.
Continue readingGoogle’s Rankbrain Algorithm And How It Affects SEO
Posted by GMI Blogger Posted in Uncategorized
In October of 2015 Google quietly released one of the biggest revisions to its search engine in recent times. While most major changes to Google’s search infrastructure (nearly 500 of which are released every year) are updates and improvements to its search algorithm, this one was different. Known as RankBrain, it is a form of […]
Continue readingThe Importance Of Flow Between Elements In A Dashboard
Posted by GMI Blogger Posted in Uncategorized
Over the last decade, online dashboards have emerged as one of the most effective business development tools in the market. They gather inputs about relevant metrics from an enterprise’s online and offline assets and visualize them into easily-accessible simple overviews.This helps decision makers make better sense of the data that the organization collects. With a single-glance […]
Continue readingE-commerce Best Practices To Optimize Your Online Sales
Posted by GMI Blogger Posted in ecommerce
A typical ecommerce customer goes through five phases in their journey with a brand – Discovery; Evaluation; Purchase; Retention; and Advocacy. Each phase is defined by unique factors that build the brand’s credibility among customers, which in turn motivates them to move onto the next one. Gaining better perspectives about these factors can help businesses […]
Continue readingUTM Parameters – An Efficient Way To Analyse Site Traffic From Soci...
Posted by GMI Blogger Posted in Social Media Marketing
If you’re a business owner, chances are you’re using social media for marketing campaigns and Google Analytics to measure the traffic from your posts. Analytics, by default, will show the sources of your traffic at a particular time – whether it’s from Facebook, Twitter, online search or referrals from other websites. But what if you want to dig […]
Continue readingTHE HOW, WHAT & WHY OF FACEBOOK PIXEL ADVANCED MATCHING
Posted by GMI Blogger Posted in Uncategorized
There are few information which Facebook misses out due to it’s limitations. Learn, how Advanced Matching bridges this gap There is a lot that Facebook Pixel can do for you. Whenever a user who’s logged into Facebook on their browser visits a website with the Facebook Pixel plugin, their behaviour and details are mapped and […]
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