WordPress is built primarily for blogs, but the platform is modified quite often to operate as a full-on content management system. It is robust, stable, secure, amazingly supported by a large community of developers, full of features, and boasts some absolutely gorgeous themes. What’s even better is that it’s open source, so licensing fees are nothing you need to be concerned about
Innovation from Google Adwords
Google Adwords has introduced this innovation so that the advertiser gets every element of their campaign automated. Thus the adcopy is generated by Google Adwords based on the content of the advertiser’s website. The system also identifies the most opportune moment & then triggers the advert.
The internet as we know it has many websites. Websites are made up of webpages. Currently there are over 30 Trillion unique pages. This number is constantly growing. Remember trillion is one followed by 12 zeros.
For regular search it was always known that web pages optimised for mobiles get higher in the search engine results page. We have the latest update that Google has made this the rule even for Google adwords advertisements targeting mobile internet users. Thus Google adwords advertisers targeting mobile internet users, can get more competitive bid amount provided the advertisers landing page / click through page is optimised for mobile internet users.
Until a few years, scales guaranteed profits. For sites like Yahoo, MSN & others in the Middle East, the reach was supposed to guarantee advertising revenue. But the situation is changing. The pace of change is faster in the West, but in Middle East change is gathering momentum.
Of the 100’s of search engines, the most popular search engines in the world are Google, Bing & Yahoo. Search engines direct search engine users to relevant web sites. Thus search engines generate traffic to web sites. The share of website traffic generated by Google is said to be 78% whereas Yahoo is said to generate 10% Bing is said to generate 8%.