As early as 2010, site loading speed was listed by Google as a crucial factor in their site ranking algorithm, and they’ve recently updated their mobile algorithm to include page loading speed as a ranking signal for mobile sites as well. Statistics show that speed is a vital factor for increasing conversions – a second’s […]
Continue readingUTM Parameters – An Efficient Way To Analyse Site Traffic From Soci...
Posted by GMI Blogger Posted in Social Media Marketing
If you’re a business owner, chances are you’re using social media for marketing campaigns and Google Analytics to measure the traffic from your posts. Analytics, by default, will show the sources of your traffic at a particular time – whether it’s from Facebook, Twitter, online search or referrals from other websites. But what if you want to dig […]
Continue readingTHE HOW, WHAT & WHY OF FACEBOOK PIXEL ADVANCED MATCHING
Posted by GMI Blogger Posted in Uncategorized
There are few information which Facebook misses out due to it’s limitations. Learn, how Advanced Matching bridges this gap There is a lot that Facebook Pixel can do for you. Whenever a user who’s logged into Facebook on their browser visits a website with the Facebook Pixel plugin, their behaviour and details are mapped and […]
Continue readingMeasure The Result Of Your Facebook Ads
Posted by GMI Blogger Posted in Social Media Marketing
In this article we’ll talk about what you can measure about your Facebook campaigns, which will not only help you take better decisions but also leverage Facebook for better targeting. The previous article on Facebook Pixel gave an overview about the pixel code, what it is and about its benefits. You also learnt about why Facebook […]
Continue readingTHE IMPORTANCE OF MEASURING YOUR DIGITAL EFFORTS
Posted by GMI Blogger Posted in Uncategorized
You may successfully procure marketing budget, but unless you measure your investment performance, how will you improve? As our CEO, puts it beautifully- “What gets measured, can be improved.”
Continue readingFACEBOOK PIXEL – ITS BEAUTY & THE BENEFITS
Posted by GMI Blogger Posted in Uncategorized
Whether you are new or know a bit about Facebook Pixels, this article is for you. Know about the many benefits of using Facebook Pixels for your online marketing. XKEYSCORE, Tempora, PRISM, FTM, Tacfin, MUSCULAR, NSA, GCHQ, five eyes and governments don’t need to look very hard to get more information about you than has […]
Continue reading