Businesses with an audience in the MENA region should take note – the key Pay Per Click advertising channel of 2017 is not going to be FB or Google, but online videos. People are switching to them for entertainment or stress relief; to gain knowledge and updates, or just as a way to kill time, and YouTube is the No. 1 source.
Launched in 2005, YouTube is now the most popular video sharing site, with users watching 6 billion hours of video every month. Let’s look at some game-changing stats about YouTube:
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YouTube Facts and Figures
As the world’s biggest platform with over 1.3 billion unique users, YouTube doubles up as the 2nd largest search engine, making it a perfect platform to get discovered. Furthermore, it’s one of the most cost-effective platforms for advertisers, with 66% less wastage than regular TV ads.
Localized for 81 countries in over 76 languages, YouTube has shown phenomenal growth in the MENA region, clocking in over 310 million views per day. This translates to over 96% in the KSA and 91% in the UAE.
8 Reasons Why Your Brand Should Advertise on YouTube
Thanks to the visual nature of humans in general, and over 1 billion active global users in particular, YouTube comes with a host of benefits for advertisers, including:
High Reach
Plenty of opportunities for micro and niche audience targeting. This opens up your business to visitors who would have never come across your brand any other way.
Free branding
On an average, 50% of viewers recall a video ad. So if they don’t engage with your ad, the chances are that they’ll still remember it. This equals to free branding, which is simply the best!
Control your budget
YouTube has controls for precise ad targeting, so you only need to spend according to your budget.
Show off your expertise
Since humans are primarily visual learners, a YouTube channel is a great way to demonstrate your expertise on a topic.
Video ads vs textual ads
Compared to reading text, 60% of people prefer to spend more time watching videos.
Lower advertising costs
Combine all of the above, and you get an excellent marketing opportunity at a lower cost than other forms of digital advertising.
Measurability
Built-in analytics that makes it easy to observe your ad’s performance, run multiple ads, and measure the results to see what works.
ROI
The result? Higher website traffic and a 43% increase in conversions.
Types of Ads on YouTube
YouTube offers six types of video ad formats. While display and overlay ads work on desktop, the remaining work on desktop and mobile. To maximize revenue, advertisers can run multiple formats.
The time to advertise your business through online videos is now. Saleable channels like this tend to get saturated quickly, which means that the costs of advertising on YouTube will increase over the next few years.
70% of marketers state that YouTube produces more conversions than any other content. Harness the power of online video channels for your business. Talk to our team of specialists today.
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GMI’s Research Team is a panel of knowledgeable experts from various fields such as digital marketing, social media, and web development, all united by a common goal—to educate. We enjoy exploring everything from the latest industry trends and emerging technologies to people and demographics, both in the UAE and beyond. Through our blog posts, we share valuable insights that help businesses and marketers stay informed and prepared for the challenges and opportunities that lie ahead.
