With more brands experimenting, believing & advocating the digital medium, the need to understand the digital consumer is ever so high. Today the consumer has more power, more information and choice than ever before. This makes decision making a complex affair for the consumer.
Of all the cool new terms that joined the English lexicon in the aftermath of the social media revolution, nothing is so underrated, and yet so well known as Facebook’s News Feed. Although it instigated a bit of controversy and opposition when it was first introduced, today it has become an almost Google-like presence in our daily lives.
Facebook is coming out with something new. Right on the heels of bringing forth a great change to its “Like” button, Facebook is back in the news with another introduction: the Live feature. With this new feature comes the ability to live stream a video across Facebook which can be seen by all your friends.
Of all the things that Facebook’s billion+ users have been requesting, arguing, clamouring and signing petitions for, nothing is more prevalent and has gained more support than their cries to include a “Dislike’ button. And to a point, it’s with good reason. If, for example, a friend was to post something tragic on their wall, “liking” it doesn’t really seem like an appropriate response.
Adobe Flash Player has been slowly, yet surely moving onto the dark side of the moon. Google has nodded its agreement to scratch out Flash Professional from June 2016. Though this death sentence was pre-announced, it came rather a bit too early. With this, Flash-built ads will not be uploaded to the two biggest ad products, AdWords and DoubleClick Digital Marketing.
Google Business View is here in Dubai. Popularly known to be the Golden Key in digital marketing circles, Google Business is the perfect tool to unlock business opportunity for restaurants, retail outlets, spas, movie theaters, hotels, shopping malls and hundreds of other local business.
Last year, Facebook’s live streaming was allowed only for popular faces but this has drastically changed now. Anyone with an iPhone can broadcast live videos through Facebook’s new live streaming feature.
Though this feature is implemented for US iPhone users currently, Facebook live streaming is expected to reach the rest of the world within a short while.
The world is moving faster than ever. Technology gets outdated in no time, attention spans plummet and brands compete with each other to gain a strong online presence. Videos on Facebook enjoy a whopping 100 million hours of viewership every day and each moment can make a big difference for advertisers. Facebook video ads can take your business to success and add value to your brand.