Most probably, you might have a search box on your website. But do you know what your visitors are literally searching for? It takes just a couple of minutes to set up search query tracking in your Google Analytics account. This can actually provide you with great insights into your website content. Visitors who use the search bar on your website are more likely to convert into a customer. This helps convert potential buyers who are aware of what they’re looking for. Auto-complete suggests relevant products that a visitor might not have thought of. Here are some benefits of search term tracking.

For many businesses, switching to a responsive website can be perceived as a significant investment that takes time, money and resources. But in a world of mobile and wearable web devices, companies which ignore responsive web design do so at their own risk. Here are ten reasons why you need to switch to a responsive website immediately.

Choosing the right CMS often calls for great amounts of research and discussions with vendors galore. Ignoring it can often cause you to pick up something haphazardly which either your business genuinely doesn’t need or is too costly to maintain.  

Now, businesses connect with their customers through their various online touch-points.

A stable content management system that incorporates the entire content landscape of an organization and smoothly integrates with manifold systems has become the need of the hour.