“There’s an app for that!” is something we’ve all laughed about at some point. It’s a funny look at the reality of mobile apps and the flood of ideas that get turned into them.
One of our colleagues recently closed down his LinkedIn account after being on the social network for close to six years. Considering that most of our clients, partners and staff are on the network, we found it a bit odd that he would decide to close his account. After all, if everyone is virtually out there, it really must be valuable. Don’t you think?
Have you noticed anything strange in the Facebook Reach Statistics of your brand? If you have been observant, you will have realized by now that your Organic Reach has plummeted to less than half in just six months. You might think that it is the fault of Social Networking team, but hold off berating them until you read this study report.
Previously we talked about the need for smart content marketing and building a loyal and trusting audience. We discussed why it is important to be the go-to guy in your sphere of business. Now let’s try and figure out how we are going to accomplish all these goals-how to create valuable content and build an audience that promotes your business in the long run.
1. Targeting your ads for people outside your targeted location
It’s a common mistake that many people choose the Google recommended option. But we have to make sure whether we need to target those who are located in your targeted location or those who are not located in your location but searching for services in your targeted location. If you are doing a local business, its waste of money targeting your ad to people located outside your targeted location.
Google search algorithm updates
Google updates its search algorithm, 500 times in a year. But the most widely known updates were the Google Panda in 2011 and Google Penguin in 2012. Google continued its animal themed updates with the Hummingbird. Whereas Google Panda and Penguin were updates to the existing algorithm, Google Hummingbird completely replaces the old algorithm.