Mind mapping as a way to visualize and express ideas has been around since the ancient Greeks and remains as useful as ever. The applications for mind maps are endless, from brainstorming and conceptualization to planning and presentations, but here are some uses specific to digital marketing.
Continue readingUNDERSTANDING WEB ANALYTICS. WHY LEVERAGING IT MATTERS?
Posted by GMI SEO & Performance Team Posted in Uncategorized
If you’re new to digital marketing, you would have come across the term web analytics for sure. In this article we’re going to explain web analytics and what it means to your website – often the foundation structure of your digital marketing ecosystem.
Continue readingCOMPARISON BETWEEN GOOGLE ANALYTICS AND GOOGLE ANALYTICS 360
Posted by GMI SEO & Performance Team Posted in Analytics
Enterprise businesses need enterprise-level analytics solutions. If you have expired the free features of your Google Analytics Standard subscription, chances are you are looking for a more robust, enterprise-level analytics solution that meets your requirements. Google Analytics comes in two versions – the free version (Standard Google Analytics) that most people have come to love, and the enterprise version […]
Continue readingSocial Media, YouTube & Fashion
Posted by GMI SEO & Performance Team Posted in Uncategorized
Two decades ago, when my disposable income increased I had both time & money to follow some of my passions. One of which was beholding beautiful things & the other was photography. Armed with a camera & with enough time at my disposal, I drove to pristine natural settlings & fashion shows. Although appreciative of nature in […]
Continue readingWhy Is Google Analytics The Favourite Web Analytics Platform In The UA...
Posted by GMI SEO & Performance Team Posted in Analytics
Right from the top news portals in the UAE, from Dubai to Abu Dhabi use Google Analytics. Check out Albayan.ae, GulfNews.com, Alittihad.ae, TheNational.ae. Corporates like MAF, Al Tayer, MAF Properties, Emmar, Nakheel use Google Analytics. UAE’s very own e-commerce portal Noon.com is also on Google Analytics. Analytics tools have multiplied in numbers in recent years, thanks to the […]
Continue readingWEB DESIGN VS WEB DEVELOPMENT, WHAT’S THE DIFFERENCE?
Posted by GMI Web Development Team Posted in web design, web development
Although they are different jobs altogether, web design and web development now seem to merge and overlap in some of their functions, causing the demarcation to fade in some respect. The reason for this is mainly cross-learning! In today’s highly competitive world, a developer cannot afford to stay aloof from what a designer does and vice versa. They happen […]
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