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The HeartBleed Bug

HeartBleed Bug LogoBy now, you should have at least heard about the Heartbleed Bug. It’s got IT teams across the planet in a panic, and has gained a lot of awareness due to the fact that it’s a vulnerability within a technology we rely on for security and privacy. This article will hopefully answer a few of your basic questions, and shed some light as to what’s going on…

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Selfie campaign raised AED 50 million donation?

Have you taken a Selfie lately? Chances are you have. If you are in UAE, Saudi Arabia or any other GCC country, the probability is still higher, as these countries boast of people having 2 or more smart phones!! The term selfie sky rocketed into usage and fame in 2013. Although the word seems to have originated in 2005, it was in 2013 that the Selfie – the buzzword of current Social Media Campaigns. Oxford English Dictionary announced that “selfie” was the word of the 2013.  get to know more from our Blog.

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Google’s Rich Snippets, Meta Data and Schema unveiled

Looking good is an ongoing pursuit, for majority. Only exceptions could perhaps be new born babies who are in great shock soon after they arrive. Good looks attract & demand attention. Rulers of nations as well as ordinary people spend considerable time and money to look good. Good looks increases respect in addition to popularity and likability.

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Smart Content Marketing – The need of the hour

What is content Marketing?

A web site can be promoted in many ways. Advertising used to the most common option. In the beginning there was banner advertising. Then came search marketing – search engine optimization and search advertising. As search engines evolved, the importance of content in websites increased. What initially started as a sub set of SEO, is growing steadily in importance. By and by, Content marketing evolved.

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Hummingbird spawns new search canon

Hummingbird Google LogoGoogle’s fifteenth anniversary brought us the Hummingbird update, which is the biggest change to Google search since 2001 and impacts more than 90 percent of worldwide searches.                                                   

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Why Maintain Your Website: Even Static Ones Need Some Love

You’d be amazed at how many website owners neglect their websites post-launch. Whether you’re investing $100 or $100,000 into your website, you need to get the best out of your investment – just like you would any other. Would you hire an employee and ignore their needs for growth or career development?

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How Social Listening Can Help Take Business Decisions

Social Media monitoring, or listening as it often called, is carried out to get an understanding of the conversations taking place in the social ecosystem. Regardless of you listening or not, conversations about your brand, competitors, industry are and will continue to take place. So it makes perfect sense to listen to what people have to say about you and your competitors.

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