Dec15 2019

SNAPCHAT USERS STATISTICS 2019 (INFOGRAPHICS)

Posted by GMI Blogger Posted in infographics, Statistics

Snapchat works almost the way we communicate with people face to face. What it means is that when we talk to people we meet, nothing is ever saved or stored, these moments disappear. The disappearing photos feature changed the game for Snapchat, going the opposite route of the other social networks where every interaction is stored digitally. This created an entirely new social networking experience which caused teenagers to flock to this newbie platform.

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Dec2 2021

14 BENEFITS OF GOOGLE TAG MANAGER (GTM) YOU MIGHT BE MISSING

Posted by GMI Blogger Posted in Uncategorized

Today, the technology market is exploding with a set of new generation tools that enable anyone to leverage the power of coding without getting involved in its intricacies. Such tools enable creativity, improve efficiency, and empower non-developers working in marketing, sales, etc. to perform their jobs well without having to rely on the IT department. Google Tag Manager is one such tool loaded with benefits that help marketers to manage tracking codes efficiently. 

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Dec14 2021

Scroll-Speed – An Effective KPI For Measuring Content Consumption

Posted by GMI Blogger Posted in Uncategorized

Among wide variety of KPI’s used for measuring content consumption, have you ever thought about or used scroll-speed as a KPI? There are many tools available today which can help you in analyzing the user scroll on your webpage. Of the many metrics which Google Tag Manager tracks, “scroll distance” and “scroll time” is also part of the parcel. But have you ever thought about using a metric called “scroll-speed”?

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Dec8 2021

DUBAI FACEBOOK STATISTICS 2020

Posted by GMI Blogger Posted in infographics, Statistics

From its humble beginnings to becoming the world’s most influential social media platform, Facebook has seen phenomenal growth in 16 years, attracting 2.6 billion monthly users from across the world. In fact, the story of its inception had even inspired Hollywood filmmakers to make an Oscar-winning biopic of Mark Zuckerberg called “The Social Network”, one of the highest-grossing films of 2010.

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Dec16 2021

ENHANCED MEASUREMENT IN GOOGLE ANALYTICS 4 (GA4)

Posted by GMI Blogger Posted in Uncategorized

When Universal Analytics is installed on a website (without any additional configurations), the only user interaction that is tracked automatically is Pageviews. If you want to track any other interactions on your website, you’d have to implement additional event tracking with the help of a developer or with Google Tag Manager. Improving the ease of use, Google Analytics 4 (GA4) offers more innovative interactions that could be tracked without changing the website’s code or configuring a GTM container. This suite of auto-tracking features is named “Enhanced Measurement”.

While Google Analytics 4 (GA4) allows you to track many of the common interactions automatically, you will still need to implement a group of recommended or custom events to get the most out of the latest Analytics. Nevertheless, the enhanced measurement is a welcome addition for those who require only basic event tracking on their website.

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