It’s quite surprising to see how many companies across the Middle East still do not have proper customer service channels set up. Customer service, in the traditional sense, may be seen as needing a significant investment and is often considered out of reach by many smaller businesses. This, however, is no longer the case. When […]

Innovation from Google Adwords Google Adwords has introduced this innovation so that the advertiser gets every element of their campaign automated. Thus the adcopy is generated by Google Adwords based on the content of the advertiser’s website. The system also identifies the most opportune moment & then triggers the advert. Dynamic Search Ads (DSA) are […]

Until a few years, scales guaranteed profits. For sites like Yahoo, MSN & others in the Middle East, the reach was supposed to guarantee advertising revenue. But the situation is changing. The pace of change is faster in the West, but in Middle East change is gathering momentum.

When explaining matters, it’s easier to understand brick and mortar realities.Thus if you open a retail shop or a wholesale shop selling goods or if you open a dental clinic offering dental treatments, you want people to visit your shop to buy the goods you sell or patients to reach your clinic who want dental […]