From its humble beginnings to becoming the world’s most influential social media platform, Facebook has seen phenomenal growth in 16 years, attracting 2.6 billion monthly users from across the world. In fact, the story of its inception had even inspired Hollywood filmmakers to make an Oscar-winning biopic of Mark Zuckerberg called “The Social Network”, one of the highest-grossing films of 2010.
As in the US, Facebook also gained wide acceptance and prominence in the rest of the world. Even in Dubai alone, the platform boasted a user base of 4.5 million people in 2018. However, with the rise of other social media platforms with almost the same features and services, like sharing thoughts, posting photos and videos and following brands, it is now time to check the present trend of the platform. Does Facebook have the same popularity that it once had?
The 2020 Dubai Facebook statistics will explain more about it.
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Key findings for Dubai
- As of 2020, Facebook has 4 million users in Dubai.
- 74% of users are men and 26%, women.
- 1.9 out of 4 million users belong to the 25-34 age group, which is the largest group using the platform.
- Facebook lost around 500,000 users between 2018 and 2020.
- Facebook is the 10th most searched word in Dubai.
- Facebook is losing hold on the Millenials in Dubai.
Number of Facebook Users in Dubai
Dubai is the largest Facebook using Emirate in the UAE with 4 million users as of 2020. Though the region witnessed an 11% drop in userbase between 2018 and 2020, Dubai still remains the top market for Facebook, with around half of the total UAE Facebook population.
Men vs Women Users
Gender imbalance in Facebook population is a common sight across the UAE. Men use the platform more frequently than women in not only Dubai but also other emirates. In 2020 also the trend remains the constant with 74% male users and 26% female users. However, what is even more striking is the decline in userbase. Compared to 2018 figures, there is a drop in both men and women users by 12.2% and 7.5% respectively.
There are user representations from all age groups, thanks to the huge popularity of the medium. In 2020, the highest representation is garnered from the 25-34 age group with 1.9 million users and the lowest representation is from the 65+ group with barely 50,400 users. The trend is quite repetitive of the 2018 stats except for the drop in numbers. But, what cloud be a warning sign for Facebook is the major loss of millennial users. The 18-24 group has shrunk by 31.8% between 2018 and 2020.
In 2020, the largest Facebook using city in the UAE is reportedly Dubai with 2.9 million users. Abu Dhabi comes second with 1.6 mn followed by Sharjah with 1.09 mn users. Al Ain and Ajman secure 4th and 5th positions with 272,700 and 181,800 users respectively.
General Trend of “Facebook” in Dubai
Facebook is facing a downward trend in Dubai year after year, with the lowest user rate reported in 2020. Yet, it is the 10th most searched term in the region. Also, considering the volume of users and their daily average time spent, it is certainly not right to rule Facebook out from your marketing strategy. Even if the prominence is waning, you can still build a loyal fan following for your brand using Facebook marketing.
If you are a business operating in Dubai and would like to build a more robust and active social media presence to connect and engage with your specific set of customers, build conversations with them and eventually grow your user base and sales figures, feel free to get in touch with us.