Have you ever felt like you were being followed while on the internet? You are looking for dresses for your little girl and you see the same results on Facebook, CNN and almost every other website you visit. No, it’s not a stalker who’s following you but a form of internet marketing called Remarketing. As businesses take their shops online, this mode of advertising has gained in popularity.
Remarketing allows websites like Amazon, Souq.com and others to target visitors as they move on to other places on the internet.
With over 18 years of experience in the digital sphere, GMI has witnessed and participated in the rise and growth of the digital landscape in the UAE, Middle East and India. In fact, we were behind some of the most successful digital campaigns for the prominent brands in these regions. We have helped launch powerful online ad campaigns that have turned the tides for many a company, big, medium and small.
Our online ad marketers understand the ins and outs of remarketing ad campaigns and will fine-tune your campaigns to reach your target audience.
Remarketing techniques are widely used by marketers today as they have proven to be highly effective at convincing people to finally act on their decision to purchase something or complete a registration.
What makes it different from other marketing strategies is the focused targeting. Remarketing is directed by special tracking cookies that are placed in a visitor’s computer. This results in highly customized ads to be displayed for that specific person, audience or groups of people based on their unique needs and requirements.
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With timely touch points, these ads are seen by people when they are most likely to buy the product. The ads appear on their browsers after they have checked out your page. This can be during searches, or while they browse through other websites or mobile apps.
Reach the right people at the right time.
High performing remarketing campaigns can be run on surprisingly low budgets with automated bid strategies like target CPA and ROAS. You can win the best possible price on ad auctions with real-time bidding.
As remarketing platforms crawl through more than 2 million websites and mobile apps, they can help you reach your unique set of relevant audience regardless of the devices they use.
Your ad targeting list can be tailored to suit your marketing goals. You can target anyone from shopping cart abandoners to people who have engaged with your product.
Get in-depth reports on everything from campaign performance to where exactly your ads are showing to the amount of money you are spending on it.
Reconnect with your target audience at relevant touch points.