Website Analysis and Reporting involves studying, processing and translating the internet data of a website for business development and market research purposes.
It can deliver detailed insights about whether and why the website and certain campaigns are or are not performing well, following which corrective measures can be taken.
We are a Google Analytics certified agency. We take a methodical and transparent approach to our website analysis and reporting strategies, by working with our clients to design the analysis setup necessary to ascertain specific KPI’s and goal conversions.
Analysis of a specific website is a designer process that involves taking into account individual organisational goals and customising the relevant tools to gather necessary data about how these goals are being met.
Reporting of website data involves building custom reports to match brand priorities and the application of hyper-relevant advanced segments to that data and, finally the presentation of your insights and recommended actions using the locally spoken language.
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Site analysis and reporting not only complies data for you, but also assists you in developing the website architecture and hierarchy. With detailed web analysis, you will be able to pick out your underperforming pages and optimise them for better results. Further, the data can also be used to enhance the performance and design of the website to deliver a better user experience. Ensure your website is optimised to meet your brand objectives.
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Website analysis and reporting can help you gain a better understanding about your most prominent and relevant visitors and tailor your digital marketing strategies to better target and communicate with them.
Analysis data can be gathered not just about yourself, but about your competitors as well. Understanding how and why your competitors are performing the way they are, guides you to redesign your own strategies to outreach and outperform them.
At its core, analytics is an evaluation of your marketing and promotional efforts and the prowess of your website in drawing and sustaining visitors. Based on this data you can create improved content or correct your CTAs to inspire more engagement and communicate more effectively. Introduce your audience to your best version of you.
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